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(Olsen) One of Coca-Cola India's community projects was the "Elixir of Life Project," which brought clean water into 100 schools benefiting more than 30,000 children, and earned Coca-Cola India 2008's Golden Peacock Award. (Muruganantham).
Biblical Integration
One of the major themes of the Bible, and perhaps the reason for it's existence, is the concept of communal responsibility. People must be responsible to the community in which they exist, otherwise conflict, destruction, and harm is often the result. In the modern world large multinational companies must also be responsible to the communities which produce and consume their products. In the case of Coca-Cola India, Coke's inability to maintain production values allowed pesticide contamination of their product. Their initial response was anything but neighborly; calling the CSE liars, incompetents, seeking gag orders and threatening lawsuits. However once they came to the understanding that they did indeed have a responsibility to the local communities, their response became, not only admirable and responsible, but...
Coca-Cola India's cooperation and transparency with local governmental bodies, environmental NGO's, and the media was an effective means of regaining public trust in their product. Coke India successfully managed to repackage their company into a socially responsible MNC producing a safe product worthy of the trust the public.
References
Muruganantham, G., (2010, November) Case study on Corporate Social Responsibility of MNC's in India., Paper presented at the International Trade & Academic Research
Conference (ITARC), London. Retrieved from Academy of Business and Management Research web site, Web. 29 Feb. 2011.
Olsen, Thomas a., Monica Pinto, and Shalina Virji., (2005) "Navigating Growth in Emerging Markets: Six Rules for Improving Decision Making Between corporate
and Local Leadership." Journal of Business Strategy 26 (6), Retrieved from Academic OneFile. Web. 1 Mar. 2011.
There needs to be a more thorough focus on how CSR programs in India require disclosures, how these disclosures need to be handled, and guidance on how best for the CEO to respond and be responsive to them (Dizik, 2009). A press release will not solve this issue, yet a strategic plan aimed at averting problems like this in the future will. The CSR requirements in India are among
Coca-Cola Company Company Analysis: Coca-Cola Company The Coca-Cola Company began humbly in 1886 when Atlanta pharmacist, John Pemberton, mixed up a caramel colored liquid and carried it a few doors down to have it mixed with carbonated water. Here, a few customers sampled it and they agreed that it was something special so the pharmacist began selling it for 5¢ a glass, with sales of approximately nine classes per day
Marketing Plan for Coca-Cola Drink Current marketing situation Coca-Cola is a carbonated drink that is manufactured by The Coca-Cola Company. The drink is aimed for the non-alcoholic beverage industry because it is a soft drink. Within the non-alcoholic beverage industry, there are soft and hot drinks. Hot drinks comprise of tea and coffee, while soft drinks contain flavor, sweetness, and carbonated or non-carbonated water. The industry is dominated by the soft drinks
Coca ColaGive examples of unethical or unsustainable behavior that firms in the food and beverage industry might undertakeFirms in the food and beverage industry have been criticized for various unethical and unsustainable behaviors. One of these is endangering scarce natural resource supplies; for example, coca-cola has been criticized for endangering scarce water supplies, which is an unsustainable behavior (�CSR at Coca-Cola�).Another is the promotion of unethical eating behaviors, especially through
Program Evaluation Plan for Coca Cola Company The mission statement forms the basis for the roadmap of a company. It is the reference point that helps the management to make decisions. Coca Cola seeks to • Provide refreshment for the world • Facilitate happiness and optimism in people's lives • Create and add value as it seeks to inspire significant change (The Coca-Cola Company, 2016). Vision In order to continue enjoying sustainable growth of their
Coca-Cola leads the world's beverage industry with as many as 400 products and has its presence globally in more than 200 countries. In addition to this, Coca-Cola collaborates with some 320 licenses to produce more than 10000 products in 57 countries. Products range from fashion apparel to holiday decorations and even a Coca-Cola Picnic Barbie doll. Every year, licensees sell 50 million licensed Coca-Cola products. Internal Business Environment Core Activities For over 100