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By giving more information to the consumers, Colgate is telling its consumers that they must make informed choices in buying oral care, personal care, and home care products. And because Colgate is known for manufacturing quality oral care products, and is the leading brand and manufacturer in the market, it is only but wise for a consumer to buy and patronize its products.
Although Colgate offers a multitude of products in its site, it does not lose its corporate identity, and in fact, solidifies its product and brand lines by associating it with the Colgate brand (that is, as a company). The Colgate heritage is definitely stronger than its products, and the company takes advantage of this not only by linking the Colgate brand with its products, but also by developing programs that enhances...
Its corporate social responsibility (CSR) are aimed in providing its partners (consumers, investors, and professionals) more information on Colgate's company values, reflected through its CSR activities and reinforced by the information provided in the web site. Colgate took into consideration investors and professionals by providing sections in the web site relevant to their needs: investors needed information to validate Colgate's transparency and honesty as a company, and dental professionals are not only provided information that proves Colgate's credibility as an oral care company, but they are also "educated" by giving them the latest issues and developments on the oral care market.
Colgate Palmolive's toothpaste and toothbrush business is a mature market in most countries, with limited growth prospects. The company is positioned at the high end of the market with its flagship Colgate lines, and this positioning is supported by extensive marketing campaigns aimed at bolstering the brand. The company has responded to this by focusing its efforts on growth in emerging markets. Naydenov (2012) notes that the company derives over
Colgate-Palmolive Case Study Colgate-Palmolive Company: The Precision Toothbrush The intent of this analysis is to evaluate the current promotional strategies, integrating marketing communications (IMC) strategies for the Colgate-Palmolive Precision toothbrush. Recommendations for a promotion and IMC-based strategy for the company are provided in addition to support for the specific decision. In 1992, Colgate-Palmolive faced the decision of positioning their latest generation toothbrush as mainstream, niche, or super-premium. Compounding this decision of which
Branding in the global marketplace "Brands should be viewed as markers in a global system of symbolic differences" (Cayla, 2008, p. 106). Julien Cayla and Eric. J. Arnould assert in their Abstract that scholars in the field of international marketing need to "revise some key premises and foundations" and think more along the lines of the being "culturally relative" and "contextually sensitive" when approaching global branding (Cayla, et al., 2008, p.
Colgate-Palmolive Evaluation of current research techniques used. The stated goal of the chairman of Colgate-Palmolive (CP) is to remain "deeply committed to advancing technology which can address changing consumer needs throughout the world." The CP message states: "Our goal is to…create products that will continue to improve the quality of life for our consumers wherever they live." Colgate Palmolive: Business English Materials.com: ESL Lessons) To that end, Colgate-Palmolive positions its toothbrush and toothpastes
Colgate Case Study Colgate is a consumer product company that is well-known and has its base in New York. Colgate had a strong presence in the international presence traditionally.it was operational in Latin America, Australia, France, Canada, and Germany. Previously Colgate had made detailed analysis of the international markets for demand. Colgate made a decision of buying a 50% partnership in the Hawley and Hazel group worth $50million in August 1985.the
Marketing Toothpaste Flavors Marketing Plan -- Product Extension: Using Child Appropriate Flavors for Children's Colgate Toothpaste Company Background and Organization Overview of Children's Toothpaste Situational Analysis for Colgate and Toothpaste in Australia Economic forces and issues Sociocultural analysis and issues Technological forces Legal forces Competitive Analysis Market and Market Share Major competitors and advantages Customer base, client analysis SWOT Analysis of issue Functions of Packaging and Preliminary Ideas Introduction- Toothpaste is a generic term for oral paste or gels that, along with a toothbrush, clean