Toothpaste is neve just toothpaste, a dess is neve just a dess, a ca is neve just a ca in those economies whee consumes have demand fo a vaiety of options and the ability to consume a selection of poducts and sevices. Thee ae seveal economic pinciples at play including demand, custome satisfaction, consume choices and the income effect.
Poducts in counties whee the aveage consume has minimal disposable income such as in 3d wold o emeging counties have demand cuves with a small ange of elasticity. Meaning the ange in pice a consume is willing and able to pay fo a paticula poduct is elatively small. Thee simply is no incentive to povide poducts that consumes aen't wailing and able to pay fo. In developed counties whee consumes have a highe disposable income the demand fo a vaiety of poducts and sevices is much geate. The elasticity of the demand….

Marketing Toothpaste Flavors
Marketing Plan -- Product Extension: Using Child Appropriate Flavors for Children's Colgate Toothpaste

Company Background and Organization

Overview of Children's Toothpaste

Situational Analysis for Colgate and Toothpaste in Australia

Economic forces and issues

Sociocultural analysis and issues

Technological forces

Legal forces

Competitive Analysis

Market and Market Share

Major competitors and advantages

Customer base, client analysis

SWOT Analysis of issue

Functions of Packaging and Preliminary Ideas

Introduction- Toothpaste is a generic term for oral paste or gels that, along with a toothbrush, clean and maintain the health of teeth. Toothpaste aids by providing abrasiveness in removing dental plaque and food from the teeth, lowering bad breath, and delivering ingredients like fluoride and xylitol to help prevent tooth and gum disease. While most of the cleaning is achieved by the mechanical action of the toothbrush, taste, flavor, and color. While toothpaste is never meant to be swallowed, research finds that children are more likely to brush, and brush longer, when using a good tasting….

Because the Sephora flagship store is located in New York, customers often expect to come in and out quickly, and if the product is not there, they may not patronize the store again, because of the availability of other retailers only a few stores away. This is why keeping detailed information about its inventory is essential. Inventory strategists closely monitor the numbers flow of various products throughout the store. Sephora cultivates a relationship with its brands even before brand appears in the store, negotiating exclusivity contracts and how to position the product.
Discussion 3

One surprising, anecdotal observation is that quite often the lowest-priced milk in cities is not in low-income areas, but in more affluent places. Low-income residents often have less mobility to select where they shop, due to economic constraints (a lack of money for public transportation, for example) and retailers take full advantage of this fact, when they….

Figure 6 resoundingly illustrates how critical reassurance of cleanliness and quality are to anyone who purchases toothpaste.
Integrated Marketing Communications Objectives

First, to conclusively align the snore reduction aspects of the tooth paste with accentuated health through immunity from bacteria and a feeling of cleanliness from using the toothpaste periodically.

Second, to define a unique and defensible marketing position for the snore reduction tooth paste including a unique value proposition that will make it a substitute for snore medications sold by prescription or over-the-counter (OTC). This necessitates creating the snore reduction tooth paste product position as being one of a low-cost substitute for more expensive snore reduction medicines and treatments.

Media and Market Planning ecommendations

The following table provides the media planning for the launch and continued support of the snore reduction tooth paste. As can be seen from the media and marketing strategy the reliance on online spending is where 37% of the….

4. Specialty toothpastes created for customers with sensitive teeth, gums or other medical conditions, with customer experience being the most critical

5. Lifecycle approach similar to Crest yet focused on the consumer's purchasing lifecycle

Based on this analysis, my top five criterion are as follows:

1. High performance toothpaste capable of delivering preventative protection and has a fresh taste

2. High performance cavity prevention

3. Making dialing brushing less of a chore and more fun and enjoyable

4. Available in a wide variety of flavors

5. High performance, rapid whitening toothpastes that bring quick results to teeth and gums.

Based on these criterion, I have become a loyal Crest Complete Multi-Benefit Whitening + Scope -- Citrus. This toothpaste fits my profile of benefits precisely and has led to my becoming brand-loyal to this specific product based on the benefits it delivers.

2. Select another oral care (e.g., toothbrush) product where there are at least two major brands and each….

CPI
Marginal analysis is "an examination of the additional benefits of an activity compared to the additional costs of that activity (Investopedia, 2012). The idea is that for the toothpaste division, the company would only produce more if the profits that it gains from producing more outweigh the costs associated with that increased production.

The number of cases needed to maximize profits is calculated as follows:

= 0.006Q

So 7000 cases is the point of profit maximization.

Based on the assumption that the toothpaste market is in a state of perfect competition, if CPI raised prices, nobody would buy our toothpaste. Demand would fall because our competitor's toothpaste would be cheaper and would be of equivalent quality. In perfection competition, companies do not have any leverage (Heakal, 2012).

If the market price of toothpaste rose to $54 per case, then the point at which profit is maximized would change. The new point would be as follows:

=….

Distribution Levels
olex watches: olex deploys an exclusive distribution strategy. Its high pricing is part of its appeal, given that wearing a olex signifies one's economic status. olexes can be bought at high-end jewelers, department stores, and select shopping areas which high-income consumers are likely to patronize.

Coach purses: Coach similarly has an exclusive distribution strategy. They are expensive items of clothing, usually sold at select Coach retailers. These stores are often in exclusive malls or in high-rent districts of urban locations.

Land over sport utility vehicles: Although these vehicles are not the most expensive means of transportation available, they are not universally desired by all consumers. People in cities will likely have less desire for SUVs given that they do not need all-terrain vehicles and are more concerned about the price of gas than their suburban counterparts. However, within certain pockets of the country, and also within certain consumer segments (such as….

C China's changes to the CMF marketing launch program justifiable?
Burton's objective was to market Colgate Max Fresh (CMF) as global venture. Each country had its own assumptions and trends that would make certain products popular. For CMF to appeal to a Chinese market it had to investigate and target those specific selling appeals.

Del Levin, who was in charge of conducting R&D for Colgate in Asia, discovered that that whilst a potentially huge market existed for the product -- it being that Asia had a large freshness segment -- it had to be marketed in a particular way in order to best appeal to the Asian consumer. Firstly, the name itself - Colgate Max Fresh -- did not appeal as well as other names in China would; the name was therefore changed to "Icy Fresh." Secondly, original marketing that used 'breath strips' was meaningless to an Asian market and would….

Direct marketing is another important area of product launching and research. Currently, the Crest hite strips website asks individuals if they would like to participate in a survey regarding the project, upon entry, when accessing the part of the website known as "Ask Dr. Jeff." (Ask Dr. Jeff, Official ebsite, 2004) A new area of the site could be redefined -- instead of the clinical picture of the globe that adorns the site, clickable icons of the different flavors could add color to the 'other side' of the whitening white strips. Think outside the mint strip!

Other forms of direct response advertising could be generated by offering coupons to those who fill out surveys about their response to the product's advertising, giving out a website address to those who buy the product to fill out a survey, in exchange for a chance at winning prizes -- such as a free year….

Marketing
Case #8: Global Strategies

Critically evaluate Dolce & Gabbana's decision to launch 15 new stores in China

Dolce & Gabbana's decision to launch 15 new stores in China is a smart one. First, the U.S. Visa process is making it difficult for Chinese tourists to shop here, so D&G will have to take business there in order to get to those Chinese consumers who cannot buy here. Secondly, sales of luxury goods in mainland China were expected to reach $16.9 Billion dollars in 2011, which is a huge market, so G&B is going after some of those Billions. Third, G&B already has 26 stores there, so they are already known in China and G&B already know they can successfully sell in China. Fourth, they can sell a lifestyle of D&G, just as Ralph Lauren did, so that people will buy new products that support that imagined lifestyle.

As we saw in class and….

The flavors are quite simple, as the company chooses to focus more on the toothpaste's health characteristics, rather than the taste.
The product has one size and the packaging is made of plastic, which is more hygienic than metal, as the later one may go through oxidation. This type of packaging differentiates the product from other toothpastes and marks its individuality.

The product is always strictly associated with the idea of relieving tooth sensitivity and pain from sensitive teeth. The name itself was thus conceived so as to associate the brand with the effect of having used the product.

On the other hand, for a long period of time, Sensodyne was associated with the idea of medication and the company has committed a lot of effort in the last decade to diversify the consumer perception and induce the idea that Sensodyne is less a medication and more of a product available to….

toothpaste known as Crest. The toothpaste which was introduced back in 2008 by P&G, has accrued a remarkable market share because of its merits, nevertheless it has weaknesses worth noting. Of significance, it is patented using a harmless enamel-whitening component that brushes away stains from teeth and smoothly whitens them. It eliminates 80% of teeth stains within 14 days. Crest uses a packaging and logo designed in white and bright blue colors to attract adults seeking whiter, cleaner teeth and fresher mouth. This toothpaste is available in three sizes aimed at individual buying and case capacities aspects that guarantee suitability among different customers (Robertson).
Furthermore, there is remarkable availability of Crest to its end users as the product is offered for acquisition in drugstores, super-markets, discount stores for instance Target and almart, warehouse outlets, for instance Costco and Sam's Club, and numerous drugstore websites found online. This is advantageous, since….

Corporations and History
Corporations have used their history to demonstrate to consumers their underlying principles in product production and quality. History is vital because it allows consumers to relate to a product and understand that the product is manufactured using the same quality materials. In the marketing of the products, the corporations will use their well-known history to demonstrate to the consumers that they have maintained and will always employ the same principles. The three corporations analyzed in this essay are Coca-Cola, Colgate-Palmolive, and Deere & company. These corporations have used their well-known history to market their products, and they employ the same principles employed since the corporations were launched. Coca-Cola creates the world's favorite soft drink, and the drink was created in order to offer a sweet quenching drink that evokes happiness (Pendergrast, 2013). The corporation has always aimed at associating its Coca-Cola drink with happiness, and this has continued….

Goals Statement couldn't believe my eyes. After all the wrapping paper lie strewn on the floor, I held in my hands the best present I had ever received. It wasn't a Game Boy or a new CD: it was a book called "Chemistry for Kids," and it came with a small lab set. I wasted no time, and immediately set out to perform my first experiments. I felt high as I gathered ordinary household items and watched them change into new forms of matter. My very first experiment was a success, and a practical one, too: I made my very own toothpaste. No many people can say they made toothpaste when they were ten years old, yet with the help of a simple chemistry set and a few materials I found around the house, I experienced newfound joy in my daily ablutions before school.
My homemade toothpaste became a great source….

12). Six weeks after that public relations disaster for RC2 Toys, other toy company, Fisher-Price, was obliged to recall "nearly 1 million of its most popular character toys, also because of lead paint," Field continues. Not long after those embarrassing recalls, Mattel and Fisher-Price announced "three more recalls from China" (Field, 12).
When an adult item is recalled, it doesn't make as big a negative splash as when items for children are recalled, so the toy industry was truly rocked by these events. One can also factor in the American economic downturn at the time of these above-mentioned recalls; that is, when people are out of work by the millions, and many are having their homes foreclosed, to have one's hard-earned dollars spend on a product that might sicken family members is doubly impactful on the negative side of the ledger.

Field explains that the recalls have had a "far-reaching impact….