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Commerical
One of the more popular prime time television advertisements for Pepsi is entitled "Vacuum," and the entire thirty second spot can be viewed online at url http://www.pepsi.com/ads_and_history/.In this commerical ad, a young man waits in a woman's home, ostensibly to take her out on a date. While she gets ready and he wanders around her kitchen and living room, the man encounters her hyperactive robotic vacuum cleaner. The vacuum is shaped like a flying saucer and roams around the house like a pet. Fascinated by this new technology, the man taunts the vacuum with food and a can of Pepsi cola. The vacuum becomes frustrated with his teasing and, it aparantly attacks him, sucking up his pants in an attempt to get at the Pepsi. When the woman emerges from her dressing room, she finds her date half naked on the couch. She looks askance at him, and in response he stands up and casually exclaims, "The vacuum ate my pants; there was nothing I could do." The Pepsi ad contains several elements common to a short film: a brief narrative...
Juding by the decor and general appearance of her apartment the woman makes good money. Her floors are hardwood, the ceilings are high, lighting is stylish, and her kitchen is large and well-equipped with a stainless steel refrigerator/freezer. The central symbols and signs used in this advertisement, beyond the obvious brand name and logo, include the use of socio-economic, gender, and racial subtexts.
The director of the commercial employs several quick shots of different scenes in the home, from the dining room to the kitchen, to a close-up of fruit on the breakfast bar. Killing time, the man admiringly mutters "Hmmm" as he surveys her spiffy pad, and the woman calls out from off-screen, "I'll be ready to go in…
She has seen it lurking in the eyes of all white people. So. The distaste must be for her, her blackness.... Phlegm and impatience mingle in his voice. (Morrison 49) but Pecola endures this discomfort and rejection, not so she can establish her empowered Blackness as a consumer, but so she can purchase candy. The candy is not to satisfy her bodily, physical sexual or even stomach's appetite. Rather,
Many scholars and scientists truly believed that physical beauty and grace were indicative of other "internal" traits, and that the "less beautiful" races (i.e. all non-whites, though there were gradients established in this regard) were of poorer moral quality and intelligence, and had other undesirable internal characteristics as well (Gibson 1990). This means that the concepts of beauty that are expressed in the book have both direct and symbolic
Eichelberger states that Morrison's work shows that the novel "in its particular cultural setting portrays domineering aggression as the true motivation for many cultural conditions that are commonly regarded as agents of freedom" (2). This ideology (i.e. The dominant mindset) is what characters use to destroy other characters' sense of self. Both the Bluest Eye and When the Legends Die have a resounding theme of homelessness and this relates to
Toni Morrison's novel The Bluest Eye is deals with the historical and psychological effects of defining beauty according to race. The Bluest Eye is essentially about how concepts of beauty are instilled from a very young age. It is about the life of the Breedlove family who resides in Lorain, Ohio. The novels focal point is the daughter, an eleven-year-old Black girl who is trying to conquer a bout with
On the evening of her first menstruation, for example, she asks, 'How do you do that? I mean, how do you get somebody to love you.' And, after a visit to Marie, Poland, and China, Pecola ponders, 'What did love feel like?... How do grownups act when they love each other? Eat fish together?' " (Bloom, 26) The question of how to get somebody to love you is significant for
Her mother, like her daughter, is said to be filled with a sense of self-hatred and rejection. "She [Pecola's mother] was confronted by prejudice on a daily basis, both classism and racism, and for the first time, the white standard of beauty. These experiences worked to transform Pauline into a product of hatred and ignorance, leading her to hold herself up to standards that she didn't fully understand nor