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Communication Plan
In a situation as is with the case study where there are plans to have cooperation among more health care institutions and even mergers, there is need to have a clear communication plan and one that would be effective in that case. Being that these institutions that will henceforth work under one command system and administration, there is absolute need to ensure that the communication plan is implemented in time, the change in communication plan in line with the mergers is well funded, adequate training of employees to ensure the change is implemented, quality leadership is provided for in the change in communication channels and the communication fortifies the achievement of each department.
Effective marketing tools will be used to communicate new mergers and cooperation that will be foremed among the various parties involved. The target audience, which are majorly divided into the clients and the internal staff, will first of all be identified and their characteristics put into perspective followed with definition of communication objective, selection of communication channels, establishment of total promotion budget, division of promotion budget among the main promotional tools and monitoring of how the market becomes aware of the new merger. The advertising and promotion agencies will...
In the process of evaluating ads and promotions focus groups will have to provide insight and opportunities for improvement in the communication plan.
The advertising and promotion agency that will be selected will have to track where and how customers learn of the newly acquired healthcare facilities, the product/services and measure the success of their campaign.
The new communication plan will heavily depend on the contemporary communication channels to ensure the implementation of the plan in good time and keep in pace with the changes within the wider organization. With the availability of technology, advertising and promotion for this new merger will be predominantly done over the internet by opening a website for this purpose. As a complementary, print media and other mass communication media like the television will be used effectively be used.
Social media has impacted the growth of many organizations in positive ways. The social media has shifted the communication processes in that, some kind of information can easily reach the greatest number of people and fast and in an effective manner in a matter of minutes. This will be employed in this…
Reference
Curtin, T., Hayman, D., & Husein, N. (2005). Managing a Crisis: a Practical Guide. New York:
Palgrave Macmillan.
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