Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Communications Business
What are the differences between vertically and horizontally integrated media firms? Which represents a greater monopoly threat to a competitive market?
The greater overall consolidation of the media market is not simply a concern for competitors within the market; it is also of vital importance for every citizen of a free market. A vertically integrated firm dominates one segment of the media in a single market, for example, television, the Internet, or print. While it does have inroads in some other areas, Google is best classified a firm -- for example, there is no 'Google TV' or Google print books, merely Google e-books. Vertically integrated firms, depending on the industry they dominate, can be quite powerful. The profit of a vertically integrated firm is usually based upon an economy of scale, in other words, by having large production facilities to produce large amounts of a particular product, or by virtue of becoming a 'first mover' in a new industry, and claiming a large base of consumer loyalty that its competitors cannot overcome.
However, horizontally integrated media firms dominate a variety of media in a wide array of markets. Disney is an excellent example of this -- it produces children's cartoons, children's and adult films, hosts several theme parks, publishes books, videos, and toys, as well as owns ABC.
Vertical integration, within its sphere, seems most immediately damaging to competition. Google has effectively vanquished its competition within the search engine market. Disney has considerable competition in the sphere of network programming with CBS and NBC, and other movie studios compete with it for dominance of the cinema. However, in terms of the competitive market of ideas in a democracy, horizontal integration seems more dangerous. When you turn on the television, surf the Internet, listen to the radio and open up a newspaper, and hear these diverse media blare the same headlines, many stories are likely to be lost, as well as different points-of-view. Very few people only access one type of media, so if one firm dominates a single market, consumers at least have access to other ideas, in other media venues.
TASTES & COMMUNICATION Business Communication On a recent trip to India, Mr. Yang, a prominent Chinese executive, dined with his client Himanshu Jain. Mr. Yang commented that the food was spicy, which Mr. Jain interpreted as an opportunity to discuss Indian cuisine. After lengthy explanations, Mr. Yang commented again that the food was spicy. What happened? What barrier is likely getting in the way of clear communication and how could this barrier
Business communication is mainly used to promote or market an organization as well as its products and service since it incorporates the steady flow of information. Additionally, business communication is not only used in transmitting information within a business but is also used in relaying information between a supply chain. While the supply chain basically consists of the consumers and the manufacturer, business communication is also used to tackle legal
Business Intelligence Unlike its Military counterpart, Business Intelligence is not an oxymoron. There are many examples of successful implementations of Business Intelligence despite the challenges. This paper explores the purposes for and the complexities of data processing systems that are designed to provide tools for top managers in their task of wading through swamps of unrelated information as they hone in on supports for taking critical business decisions. A possible confusion of
" According to Short, Williams, and Christie (1976; cited by Van Den Hooff, Groot & De Jonge, 2005), Social Presence Theory notes that "communication media differ in the degree to which they can communicate (or simulate) the social presence of the communication partners through the use of social cues (both verbal and nonverbal cues)." This theory purports that if a medium can only communicate limited social cues, communication partners do
Employees become frustrated and develop negative views concerning management. Any animosity that the employee may exhibit could result in workplace violence. If employees are terminated or laid off under such conditions, resentment could lead to violence (Chenier 1998)." stressful work environment can also lead to poor service and customer dissatisfaction (Waner 1995). In severe cases, problems communicating in the workplace can lead to the demise of a business or
Communication is key in all aspects of business. It provides potential clients and customers with contact information, business information and much more. Businesses receive information daily through a variety of sources. We listen to the radio, watch television, and read magazines for both information and entertainment. Businesses use communication technologies when they advertise to sell us products and services. Specific tools that can be used for communication include telephones, pagers and facsimile