Company Mission, Vision, Stakeholders Strategic Management Starts

Company Mission, Vision, Stakeholders Strategic management starts vision mission. It consists analysis, decisions, actions organization undertakes order create sustain competitive advantages. For project, pick a company ( Harley Davidson), preferably, modules, work understand strategy .

Ducati -- passion leading from bankruptcy to success

Ducati is a name that most motorcycling enthusiasts are likely to associate with passion and brute force. The Italian bike manufacturer is known for making motorcycles designed for a particular type of people and the motorcycles it produces induce intense feelings in individuals riding them. Regardless if they are moving or if they stand still, Ducatis always manage to make heads turn and have succeeded in remaining an important player in a global market involving companies that are much larger than the Italian enterprise. This is also shown by the fact that Ducati has experienced a series of victories in the MotoGP and the Superbike World Champions tournaments.

Ducati experienced significant success during its early years, but eventually came to see a lot of problems during the 1990s as the bigger Japanese bike manufacturers took over the market. As a consequence, the Italians were forced to sell to Texas-Pacific Group in 1996. The American company assisted Ducati in regaining its position on the market and sold it to InvestIndustrial Holdings SpA in 2006.

One of the reasons why Ducati managed to remain a significant competitor in the industry is the fact that it has a great deal of partners, with more than 90%

of the cost of each bike being covered by the 'Ducati family', a network of about 180 suppliers involved in producing components for the company. "While some of the suppliers are on short-term contracts, most relationships are long-term strategic partnerships, based on mutual trust and commitment to begin a winning team." (Wit & Meyer 385) This is why the company managed to stay active in a world dominated by Japanese bikes and a few other motorcycle manufacturers like Harley Davidson and BMW.

Ducati dealers are typically owned by independent entrepreneurs, as the company simply collaborates with them and provides them with real-time information in order for them to be acquainted with attitudes they need to employ in particular situations. The company also expresses great interest in its customers and it communicates directly to them through forums. This enables Ducatisti (this is a common name for Ducati customers) to get actively involved in discussing with regard to ideas that the company puts across and with strategies it needs to take on in order to improve its relationship to the people that are passionate about it. While they are united by their love for Ducati bikes, consumers are also influenced to feel that they have a special connection to the company as a result of their activity on forums and as a consequence of being united in a community. An impressive thing about a Ducati is that, even with the fact that it might not be as reliable or as fast as a Japanese bike, it influences its rider to love it and to really appreciate his or her time riding the bike.