Harley Davidson Essays (Examples)

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Hog There Are Many Opportunities for Harley

Words: 1249 Length: 4 Pages Document Type: Essay Paper #: 40217108

HOG

There are many opportunities for Harley Davidson moving forward in the motorcycle industry. Historically, Harley Davidson has sold most of its bikes in the United States and has enjoyed success almost exclusively in the heavyweight and superheavyweight categories. This leaves a lot of opportunity for Harley Davidson to capture other markets, if it can find the right branding and niches. There are also internal opportunities to lower costs and improve quality, both of which could increase profits at the company at least in the short run.

Lehman Trikes represents one of the opportunities that Harley Davidson faces (Looney & yerson, 2011). The trike industry is a niche part of the motorcycle industry, wherein Lehman offers parts and kits for converting existing motorcycles into three-wheeled motorcycles. This industry is likely to remain niche, despite some promising growth from motorcycle enthusiasts. From Harley's perspective, the deal represents a couple of opportunities.…… [Read More]

References:

Huze, C. (2010). Harley-Davidson to move 2011 trike production in-house from Lehman Trikes. Cyril Huze Post. Retrieved September 20, 2013 from  http://cyrilhuzeblog.com/2010/01/16/harley-davidson-to-move-2011-trike-production-in-house-from-lehman-trikes/ 

Looney, D.C., & Ryerson, A. (2011). Lehman Trikes: A story within a story. Journal Of The International Academy For Case Studies, 17(7), 45-58.

MSN Moneycentral: Harley Davidson. (2013) Retrieved September 20, 2013 from http://investing.money.msn.com/investments/stock-income-statement/?symbol=HOG
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Strategic Choices at HD Motorcycle Corporation Harley

Words: 1206 Length: 4 Pages Document Type: Essay Paper #: 49484200

Strategic Choices at HD Motorcycle Corporation

Harley Davidson's strategy to become a successful organization

The corporate strategy is developed in accordance with the business strategic vision and mission. The organizations also establish business strategy to respond internal and external elements of their operating environment. Harley Davidson is an organization that has a long history of operations and also faced challenges from external and internal environments. The business has also adopted changes in its corporate and business level strategies in response to the environmental factors. The strategies enabling the business a successful business entity are reviewed in the following sections.

Harley Davidson's strategy to become a successful organization:

The business has gained its position in the market over the years. The success story of Harley Davison (HD) is based on the competitive strategy and adopted changes throughout the business. The organization grew over the years and it has followed different strategies…… [Read More]

References:

Daft, R.L. (2009). Organization theory and design. USA: Cengage learning.

Doole, I., & Lowe, R. (2005). Strategic Marketing: Decisions in Global Markets. USA: CengageBrain.

Gee, T. (2008). Hope Is Not a Strategy: Simple Solutions for Doing Business in the 21st Century. USA: Dog Ear Publishing.
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Hog Lehman Trikes

Words: 592 Length: 2 Pages Document Type: Essay Paper #: 30818294

Harley Davidson is somewhat hamstrung by a narrow product range and demographic, but there are some good opportunities for the brand. The biggest opportunity lies with the millennials. HD is a brand that relies on a long-term relationship with its customers to drive revenues, and this occurs over a 20-40-year period in their lives. The company's recent run of success was based on the baby boom generation, and while that is declining the next major cohort is the millennials (Ets-Hokin, 2011). HD needs to start planning now to capture this market at a relatively young age and hold it for three or four decades in order to enjoy sustained success. The other major opportunity is with overseas growth. While HD has long struggled to break into international markets, these markets still hold considerable promise. The Middle East and China in particular are good markets where wealthy clients have plenty of…… [Read More]

References

Ets-Hokin, G. (2011). Harley-Davidson courts the youth market; seems confident about future. Motorcycle Daily. Retrieved April 29, 2014 from  http://www.motorcycledaily.com/2011/04/harley-davidson-courts-the-youth-market-seems-confident-about-future/
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External Analysis Motorcycle Industry External Analysis of

Words: 1275 Length: 4 Pages Document Type: Essay Paper #: 25160441

External Analysis Motorcycle Industry

External Analysis of the Motorcycle Industry

Harley Davidson

Harley Davidson, the heavy-bike manufacturer holds the purpose of fulfilling dreams of personal freedom (Purpose: Harley Davidson, 2013). The company functions in segments of Motorcycles & elated Products and the Financial Services. It is however globally known for heavy bikes that have engine displacement of 651+cc (Harley-Davidson Inc. 2013). The company enjoys a unique position in the market yet it is exposed to many new market challenges in recent future. The demand for heavy bikes has increased among those that are not necessarily filthy rich and other companies are also entering the industry. Here is the PEST analysis of Harley Davidson to study what challenges it is facing in external environment.

PEST Analysis

The PEST analysis offers a detailed picture of how the macro environment factors affect the performance of Harley Davidson. The PEST stands for Political, Economic,…… [Read More]

References

Engel, J., (2013), "Polaris challenges Harley-Davidson with 3 Indian motorcycles," Retrieved

from: http://www.bizjournals.com/milwaukee/blog/2013/08/polaris-challenges-harley-davidson.html?page=all

Harley-Davidson Inc. (2013), Retrieved from:

http://topics.nytimes.com/top/news/busi ness/companies/harleydavidson_inc/index.html
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Motorcycle Market and International Expansion

Words: 677 Length: 2 Pages Document Type: Essay Paper #: 46415322

e-Activity, outline the opportunities for and threats to H-D that its closest foreign competitor poses. Propose the strategic manner in which you, as a manager, would use the information that you have outlined to your advantage.

Opportunities

Threats

Customer retention due to customization of motorcycles.

Transitioning itself into a global brand connecting with other cultures.

Expanding product sales into international markets such as India, China, and other European and Asian countries.

Diversification of product portfolio to include clothing and accessories

Cheaper goods from international competitors

Alternative modes of transportation could possibly become prominent

Economic downturn

Market Saturation in the companies primary markets

Lack of demand in international markets such as Europe, which relies heavily on public transportation

As a manager, I would focus on product differentiation and value proposition. I would focus of building a lasting brand that resonates with consumers as oppose to simply competing based on price. Fortunately,…… [Read More]

References:

1) Bach, Sharon; Ostermann, Ken, eds. (1993). The Legend Begins: Harley-Davidson Motorcycles 1903 -- 1969. Harley-Davidson, Inc.

2) Mitchel, D. (1997). Harley-Davidson Chronicle: An American Original. Publications International Limited. ISBN 0-7853-2514-X.
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ERP and Information Security

Words: 8373 Length: 26 Pages Document Type: Essay Paper #: 74211420

EP and Information Security

Introduction to EP

Even though the plans of information security include the prevention of outsiders to gain access of internal network still the risk from the outsiders still exists. The outsiders can also represent themselves as authorized users in order to cause damage to the transactions of the business systems. Therefore, strict prevention measures should be taken to avoid such situations.

The threats of both the hackers have been increased with the software of the enterprise resource planning (EP) (Holsbeck and Johnson, 2004). By performing acts of deception, the system privileges are neglected by them and take old of the assets which are mainly the cash. Its continuous integration has not succeeded in eliminating the threat of hackers who are either the insiders or enter through the perimeter security.

Considering the financial losses caused from the system-based frauds, errors and abuse by business transactions, new ways…… [Read More]

References

Bell, T., Thimbleby, H., Fellows, M., Witten, I., Koblitz, N. & Powell, M. 2003. Explaining cryptographic systems. Computers & Education. Volume 40. pp 199 -- 215.

Blosch, M. & Hunter, R. 2004. Sarbanes-Oxley: an external look at internal controls. Gartner. August.

CobiT Security Baseline. IT Governance Institute. http://www.itgi.org

Dhillon, G. 2004. Guest Editorial: the challenge of managing information security. International Journal of Information Management. Volume 24. pp 3 -- 4.
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HD Inputs the Nadler-Tushman Congruence

Words: 1264 Length: 4 Pages Document Type: Essay Paper #: 77118344

The ways in which they manage their dealer network dictates in part the degree to which the company will achieve its objectives.

The final critical input group for Harley Davidson is resources. As Harley's demographic has aged, its consumers have become more demanding in terms of features and ease of maintenance. This has resulted in the development of a key resource - technology. Harley Davidson typically acquires technology rather than developing it. For example, they formed a joint venture with Porsche for expertise in engine emission compliance. This illustrates that although Harley Davidson's research and development program is focused on incremental improvements, other motorcycle manufacturers are driving the industry in terms of technological advancement, forcing Harley to keep up at least a little bit.

Therefore, developing such joint ventures and other partnerships is a means crucial for Harley to acquire needed innovation. Of all the most important inputs, technology is…… [Read More]

Works Cited

Whitfield, Paul. (2008). Power of Brand could be Key for Harley Davidson. Investor's Business Daily. Retrieved December 17, 2008 at http://www.investors.com/editorial/IBDArticles.asp?artsec=35&issue=20081217

Falletta, Salvatore V. (2005). Organizational Diagnostic Models: A Review & Synthesis. Leadershipsphere.com. Retrieved December 17, 2008 at http://www.leadersphere.com/img/Orgmodels.pdf

Crowe, Paul. (2006). Harley Davidson and Changing Demographics. The Knee Slider. Retrieved December 17, 2008 at http://thekneeslider.com/archives/2006/03/17/harley-davidson-and-changing-demographics/

Cooney, Joyceann. (2005). Why and How Harley Davidson has Maintained Consumer Brand Loyalty. License!. Retrieved December 17, 2008 at http://www.licensemag.com/licensemag/data/articlestandard//licensemag/332005/174785/article.pdf
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Loops Are Cycles of Communication

Words: 1555 Length: 5 Pages Document Type: Essay Paper #: 2696353

These loops are focused towards existing Harley-Davidson customers, but they can also be adapted to reach out to non-customers as well. The Internet and motorcycle events are two of the best places to reach bike enthusiasts who ride other brands. If Harley can adapt these loops to non-customers they may be able to gain insight into how they can expand their potential market by reaching non-customers better.

Organizational learning can flow from strong feedback loops. Harley-Davidson has supported their brand with strong balancing and reinforcing feedback loops directed at existing customers. The techniques and technologies behind these loops can be applied to non-customers as well. This would represent a shift in thinking for the Harley-Davidson organization, which to this point has focused on existing customers. Such a move would require a shift in goals for Harley, but in the face of a strong but stagnant market share, such a goal…… [Read More]

Works Cited

Bellinger, Gene. (2004). Introduction to Systems Thinking. Systems Thinking.org. Retrieved January 18, 2009 at  http://www.systems-thinking.org/intst/int.htm 

Bellinger, Gene. (2004). The Way of Systems. Systems Thinking.org. Retrieved January 18, 2009 at  http://www.systems-thinking.org/theWay/theWay.htm 

Bellinger, Gene. (2004).

Archetypes. Systems Thinking.org. Retrieved January 18, 2009 at  http://www.systems-thinking.org/arch/arch.htm
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How Motivated Employees Helped Save an American Institution

Words: 1756 Length: 5 Pages Document Type: Essay Paper #: 89669733

Motivational Challenges at Harley-Davidson, Inc.

Today, Harley-Davidson, Inc. (hereinafter alternatively "Harley-Davidson" or "the company") is the only major heavy motorcycle manufacturer in the United States and the company enjoys fierce loyalty from an ever-widening consumer base (Company profile, 2016). This legacy is the result of more than a century of intensive research and development as well as innovation in designs that have made Harley-Davidson motorcycles legendary for their high performance and rugged appearance. This legacy, though, almost ended during the 1970s and 1980s when increased competition from Japan and problems with manufacturing nearly bankrupted the company. To its credit, though, the company's leadership succeeded in turning the company around through informed management practices including employee motivation initiatives such as the High Powered Work Organization concept. To determine the facts in this case, this paper reviews the relevant literature to provide an overview of the company and a discussion concerning the…… [Read More]

References

Business summary. (2016). Yahoo Finance. Retrieved from http://finance.yahoo.com / q/pr?s=HOG+Profile.

Company profile. (2016). Reference for Business. Retrieved from http://www.reference forbusiness.com/history2/86/Harley-Davidson-Inc.html.

Hampton, G. (2008, July 1). Back on the road again. Security & Transportation, 13, 1-5.

Harley-Davidson. Contributors: Not available. Magazine title: Marketing. Publication date: October 24, 2012. Page number: 22
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New Motorbike Carolina Swag --

Words: 930 Length: 3 Pages Document Type: Essay Paper #: 15529138

Most of the motorcycle manufacturers want to convert their production towards eco-friendly technology powered by new wave of fuel alternates.

Swagster will capture the motorcycle market due to enhanced features including powerful engine, higher acceleration and the advanced technology of power-pack. With these added features, Swagster will promote the Hybrid motorcycle market to the next level of technology. Swagster will definitely wipe-off the recently launched oad Glide Ultra model of Harley-Davidson due to environment friendly feature. Additionally, the price of Harley-Davidson is $22,500 while the price of Swagster will be $15,000. This price difference with eco-friendly aspect will definitely attract most of the Harley-Davidson customers towards Swagster. The competitive set of Swagster also provides power pack technology and the first time improvement of color graphics. With the Swagster, the motorcycle will get the first and the foremost eco-friendly and environment friendly motorcycles around the world. (Proctor 2000)

In addition to…… [Read More]

References

Donald R. Lehmann, Russell S. Winer, Russell Winer, 2001. Analysis for Marketing Planning. McGraw-Hill/Irwin; 5 edition, ISBN-10: 0070275475.

Proctor, T., 2000. Essentials of Marketing research, UK: Financial Times-Prentice Hall.

Randall, G., 2001. Principles of Marketing, 2nd edition, Thomson Learning.
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Transformation the Burke-Litwin Causal Model

Words: 1093 Length: 4 Pages Document Type: Essay Paper #: 17877187

Employees are encouraged to fulfill their needs; the company sees this is a way to help the organization respond more rapidly to change.

Many of these variables work together. For example, the commitment that Harley has to the needs and goals of its employees has helped to foster a work climate where employees are motivated by higher order needs. This also ties into the organizational culture, which is based around being the embodiment of the Harley-Davidson experience that the company then markets to its customers.

Centralized decision-making, however, does not easily support individual achievement and non-financial motivation. Harley-Davidson recognized this conflict during their crisis period in the early 1980s and moved to adapt their system. Operationally, they were able to move slightly away from strict bureaucratic control by developing systems that allowed for greater employee empowerment. This was the company's way of building some needed flexibility and motivation systems into…… [Read More]

Works Cited

Falletta, Salvatore V. (2005). Organizational Diagnostic Models: A Review & Synthesis. Leadershipsphere.com. Retrieved December 23, 2008 at http://www.leadersphere.com/img/Orgmodels.pdf

Harley-Davidson Company 2007 Form 10-K. Retrieved December 23, 2008 at http://investor.harley-davidson.com/EdgarDetail.cfm?CIK=793952&FID=1104659-08-12386&SID=08-00

Bruce, Reginald a. (2004). A Case Study of Harley-Davidson's Business Practices. University of Louisville. Retrieved December 23, 2008 at http://stroked.virtualave.net/casestudy.shtml
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Motorcycle Market Motorcycle Industry Environmental Analysis One

Words: 1093 Length: 4 Pages Document Type: Essay Paper #: 30459602

Motorcycle Market

Motorcycle Industry Environmental Analysis

One of the primary determinants of success or failure in most industries is the level of competition and response to that competition by individual firms. In many industries this is entirely straightforward, as competition is direct in terms of product offering and pricing scale: McDonald's and Burger King are clearly in direct competition with each other, for example. Things are not quite so clear-cut in the motorcycle industry, as the product lines of many of the key players in this industry differ dramatically and cannot all be said to be in direct competition with each other, the competitive forces and macroenvironmental influences that exist in the industry can affect different companies in very different ways.

Numerous Competitors: In some regards, the motorcycle industry is very well populated and well balanced, and there is not a clear industry leader. While Harley Davidson has the largest…… [Read More]

References

http://investor.harley-davidson.com/

http://knol.google.com/k/the-u-s-motorcycle-market# http://www.mic.org /  http://www.webbikeworld.com/motorcycle-news/statistics/motorcycle-sales-statistics.htm 

http://www.wikinvest.com/stock/Honda_Motor_Company_(HMC)

http://www.wikinvest.com/stock/Harley-Davidson_(HOG)
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Cost Drivers

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 67743147

Ethics, Product uality HighTech, Inc.

Disclosure to the CEO and other relevant aspects of upper-level management who are able to 'pull' the dangerous chip from the market until the needed alternations are made is imperative. PR and marketing must also be consulted about the best way to 'spin' this particular negative development. This must be done before actual injuries occur. A recent study found that "reactive recalls -- recalls due to an incident, injury or death -- were more likely than preventive recalls to result in exchanges, which dramatically reduced the recall time" as well as reduced injury ("What companies must do to recover from a product recall," 2014). If the company is forthcoming, effective damage control is possible, but only if the company is proactive. Relevant government safety personnel must also be consulted at the Consumer Product Safety Commission so that information about recalling the product can be issued.…… [Read More]

Q2. Harley-Davidson Inc.

For a company to continue to remain relevant in the 21st century, it must continue to generate new customers, given that existing customers will gradually age out of the product. For Harley-Davidson this is especially critical, since even the most dedicated riders will at some point have to 'hang up their helmets' as they age. "This isn't a coincidence. Harley-Davidson is a brand whose sales depend disproportionately -- almost exclusively, in fact -- on middle-aged Caucasian males. Riders younger than 40 generally lack the time, interest or the bankroll to buy a Harley. But by the time they get into their 60s or older, the noise and joint pain have begun to make riding lose its allure. You might still ride in your 60s, but you're doing it less frequently and you probably aren't buying a new bike" (Sizemore 2013). Its new program to create a safer and more friendly image is a way to attract new customers who might otherwise be intimidated by the motorcycle company's tough image and the unsafe reputation in general of riding a motorcycle.

On Porter's Value Chain (which includes inbound and outbound logistics; operations; marketing and sales; and services) the Rider's Edge Program would comprise both a marketing technique and services component ("Porter's Value chain," 2014). Technically, allowing anyone who can pass the Motorcycle Safety Foundation's written test and driving test to be eligible for instructions on how to ride a Harley from local dealers is a service but by promoting this service, Harley hopes to enhance its reputation for safety and generate interest amongst a younger generation of consumers.
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Managing Profitable Customer Relationships Marketing

Words: 1154 Length: 3 Pages Document Type: Essay Paper #: 68338267



In contrast, Harley-Davidson is selling more of an experience and also a lifestyle change. For Harley, the open road and freedom is the catalyst of their unique value proposition. For Dunkin' Donuts, the trust they have created and sustain makes them a perfect choice for millions of consumers rushing to work in the morning who may have skipped breakfast at home. Harley-Davidson is all about a lifestyle change and freedom while Dunkin' Donuts has become a trusted source of excellent coffee, bakery items and excellent service.

American Express Video

After viewing the American Express video, can you identify a card that might fit your needs?

The Optima card which allows a card holder to carry a balance would be best, as the work I do has unequal payment dates. Freelance work pays irregularly so the Optima card would work best.

Also describe a credit card that you have. Is the…… [Read More]

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Org Design My Most Recent Organization Has

Words: 843 Length: 3 Pages Document Type: Essay Paper #: 80422944

Org Design

My most recent organization has a structure that is mechanistic in nature. This is, however, conducive with the organization's business and its goals. The organization's competitive advantage lies with efficiency and economies of scale. The ability to perform routine tasks is critical to the success of this organization. The mechanistic structure allows management to determine the optimal means of performance of these tasks, and then transfer that information to each employee. This structure relies heavily on management's abilities in work design, so that all jobs are done, and there are people in place to perform each task, even under unusual circumstances should they arise. The company's goals are of course market share and profit, but these are achieved through performing the routine tasks better than the competitors perform them.

The mechanistic structure relies on the abilities of management, and the training of the workforce to ensure that they…… [Read More]

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Education Group Cohesion Cohesiveness Is

Words: 643 Length: 2 Pages Document Type: Essay Paper #: 38047831



This gave each member of the group a sense of affiliation within the group. Everyone felt that they were an important member of the group and their opinions and ideas counted. Because of this affiliation then each member of the group felt as if they had some power. They had influence and power over many of the important decisions that were being made, including those having to do with staffing. The affiliation and power within the group then led to affection. The members of the group truly cared about their jobs and about those that they worked with. Because of this every member of the group gave a hundred percent in order to make sure that there group was successful. This all lead to the fact that each group experienced prestige in the fact that they did their best to produce the best quality work that they could.

In order…… [Read More]

References

Characteristics of a group. (2011). Retrieved from  http://www.brookes.ac.uk/services/ocsld/resources/small-group/sgt107.html 

Group Cohesiveness. (n.d.). Retrieved from http://www.pitt.edu/~groups/kabindex.html

Sooialo, S. (2010). Does high cohesiveness in a group lead to higher productivity? Retrieved

from http://www.sooialo.com/high-cohesiveness
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Company Mission Vision Stakeholders Strategic Management Starts

Words: 620 Length: 2 Pages Document Type: Essay Paper #: 9715286

Company Mission, Vision, Stakeholders Strategic management starts vision mission. It consists analysis, decisions, actions organization undertakes order create sustain competitive advantages. For project, pick a company ( Harley Davidson), preferably, modules, work understand strategy .

Ducati -- passion leading from bankruptcy to success

Ducati is a name that most motorcycling enthusiasts are likely to associate with passion and brute force. The Italian bike manufacturer is known for making motorcycles designed for a particular type of people and the motorcycles it produces induce intense feelings in individuals riding them. Regardless if they are moving or if they stand still, Ducatis always manage to make heads turn and have succeeded in remaining an important player in a global market involving companies that are much larger than the Italian enterprise. This is also shown by the fact that Ducati has experienced a series of victories in the MotoGP and the Superbike orld Champions…… [Read More]

Works cited:

McIerney, Claire Regina, and Day, Ronald E., "Rethinking Knowledge Management: From Knowledge Artifacts to Knowledge Processes," (Springer, 01.01.2007)

Wit, Bob, and Meyer, Ron, "Strategy: Process, Content, Context, An International Perspective," (Cengage Learning EMEA, 2010)
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Cameron Balloons Is a British Company Established

Words: 881 Length: 3 Pages Document Type: Essay Paper #: 79299617

Cameron Balloons is a British company established in 1971 that primarily manufactures hot air balloons. Since then they have grown to production of about 500 balloons per year, with a market share of about 70% of those produced in the United Kingdom. They are well-known for quality, novelty, and their interesting balloon shapes (Harley Davidson, the Sphinx, Beethoven, etc.) (Civilian Air Authority, 2012). With their U.S. facility the company produces over 1 balloon per day, and averages almost $10M in annual sales.

Cameron Balloons is a leader in the hot-air balloon market, a very competitive market because of the overcapacity of many competitors in many countries, all vying for a limited customer. An additional strength for Cameron is that they are designed and built by two distinct companies that are independently owned and managed but are linked and committed to building the industry's best and most unique product. In addition,…… [Read More]

REFERENCES

BizEd. (2011). Guided Tour of the Cameron Balloons Virtual Factory. Retrieved from: http://www.bized.co.uk/virtual/cb/tour/index.htm

Civilian Air Authority. (2012). GINFO Search Results Summary. Retrieved from: http://www.caa.co.uk/application.aspx?catid=60&pagetype=65&appid=1&mode=summary&aircrafttype=cameron&dereg=true

Muller, M. (2011). Essentials of Inventory Management. New York: American Management Association.

Reception
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Founded in Bologna Italy in 1926 Ducati

Words: 2906 Length: 10 Pages Document Type: Essay Paper #: 41827384

Founded in Bologna, Italy in 1926, Ducati is a leading manufacturer of high performance motorcycles. Since the 1950s, its motorcycles have dominated international motor racing competitions and have competed in road racing competitions with engine capacities of over 500cc (a measurement for the motor cylinder capacity). he motorcycle market is primarily spread across North America, Europe and Japan with new markets emerging in South America, India and China. Product diversification can be divided into four segments: the motor scooter market, the off-road market, the road market with engine capacities of less than 500cc, and the road market with engine capacities of over 500cc. he road market segment with engine capacities of over 500cc includes four sub-segments: sport, touring, dual and cruiser. he following analysis will investigate possible strategies for the company over the next 5 years.

Analyzing the Internal Environment

General Environment

Demographic -- Ducati has a diverse customer base…… [Read More]

The potential for Ducati motorcycles in the next five years is tremendous. The company must focus on three main areas to grow effectively: developing new markets; attracting female riders and exploring new customer profiles. First, as more people enter the middle class in Brazil, China and India they will be interested in acquiring the aspirational trappings of middle class lifestyle in North America, Europe and Asia. The company should focus on advertising in these developing markets, ensuring supply distribution and sales access to these customers and creating a marketing image that will appeal to these first-time buyers. Work should be done to assess along the existing customer profile spectrum (performance to lifestyle) where each of these new markets is primarily focused. A second recommendation would be to attract and expand Ducati's female customer base. This group currently stands at eight percent and has tremendous capacity for improvement as female salaries come onto a more equal footing with men in the years ahead. Advertising and marketing efforts should be made to reach these customers and to create a company image distinct from the male-centered image of Harley-Davidson. By focusing on female motorcycle customers, Ducati can maintain its existing male customer base while differentiating from its existing competitors. A final recommendation is to develop new customers within the existing motorcycle buyer profile. Ducati must develop new product lines which can appeal to both the high performance as well as the lifestyle/comfort market. Ducati is a strong company with great opportunities in the years ahead. Through an effective and rational analysis of its interests new sales and marketing opportunities can be determined to enhance the companies' market share in the next five years.

Source:

Gavetti G. (2000). Ducati. Harvard Business School. Case 9-701-132.
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Ducati Products Problems Faced by

Words: 2526 Length: 9 Pages Document Type: Essay Paper #: 92644729



Competitors exposed to lower costs

The main competitors to the company share certain costs like transportation

Economies of scale

The company's competitor do enjoy huge economies of scale.This gives them an increased bargaining power.

Porter's 5-forces analysis of Ducati cruiser market

The cruiser motorcycle market segment is the fastest growing market segment in the industry. However, Ducati has never been able to expand its market share in the period (2000-2003) as pointed out by Grant (2004).They unsuccessfully tried to capture a new market share comprising of older customers by the introduction of Sport touring model. This is a strong suggestion that Ducati must take into account the need of entering into new market segments like the cruiser market so as to take care of the relatively wealthier customer base. The porters five forces cam effectively be used in the analysis of the cruiser market segment since it is relatively unfamiliar…… [Read More]

References

Bohl, O (2008) Virtual Organizations. University of Kassel

 http://www.oliverbohl.de/DOCS/Ducati_Case_UniK.pdf 

Bruce, R.A. (2004), "A Case Study of Harley Davidson's Business Practices"

Cooney, J. (2005), "Freedom Ride," License, vol. 8, Issue 7 (Aug 2005), pp. 20-23
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Hog the Internet Is a Good Medium

Words: 747 Length: 2 Pages Document Type: Essay Paper #: 41128360

Hog

The Internet is a good medium for Harley Davidson for several reasons. The first of these is that the Internet in 1998 is growing rapidly in terms of usage and at that point in history is becoming a go-to source of information for consumers seeking to learn about brands. This increased traffic is valuable because it provides a portal for consumers to learn more about the brand. This increases brand exposure for the company, and adds a new marketing channel that did not exist before.

Another reason why the Internet is a good medium is that it increases the reach of the brand at relatively low cost. In 1998, it might have cost a little more to hire good web development talent, but overall, this is a low cost means of engaging with consumers relative to, say, producing a television commercial and airing it. Thus, the Internet can lower…… [Read More]

References:

Kiang, M., Raghu, T., Shang, K. (2000). Marketing on the Internet -- Who can benefit from an online marketing approach? Decision Support Systems. Vol. 27 (2000) 383-393.

Mohammed, R., Fisher, R., Jaworski, B. & Paddison, G. (2003). Internet marketing: building an advantage in a networked economy. McGraw-Hill: New York.

Buchner, A, Anand, S, Mulvenna, M. & Hughes, J. (2000). Discovering Internet marketing intelligence through web log mining. MineIT Software. Retrieved May 15, 2013 from http://eprints.ulster.ac.uk/7920/1/Discovering_Internet_Marketing_Intelligence_through_Web_Log_Mining.pdf
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Smith & Wesson S& w Is

Words: 5119 Length: 17 Pages Document Type: Essay Paper #: 58352704

In this segment S&W competes with Beretta from Italy, Heckler & Koch from Germany and Fabrique Nationale from Belgium. The most dominant competitor in this segment is Glock of Austria, which sold 50,000 Glock Model 19 pistols to Iraqi Security Forces without the consent and approval of U.S.-based collation command or the U.S. Congress. Glock, in refusing to cooperate with the U.S. military, has opened up a significant opportunity for S&W in government markets based on the conflict Glock has created and the preference of Congressional members to buy from domestic suppliers.

Available Substitute Products

There is an abundance of substitute products as the handgun marketplace is fragmented with nine different manufacturers, each with between 5% to 14% market shares. Glock and their innovation in polymer pistols and firearms revolutionized the industry in the 1980s, yet S&W was able to regain their market share by working with distributors, dealers and…… [Read More]

References for Assignment #3:

Form 10-K (2006) - Smith & Wesson Form 10-K Filed with the Securities and Exchange Commission on July 14, 2006. Accessed from the Internet on November 13, 2006 at http://ir.smith-wesson.com/phoenix.zhtml?c=90977&p=irol-sec&control_selectgroup=Annual%20Filings

Bureau of Alcohol, Tobacco and Firearms BATF (2005) - Accessed from Research provided to the public from this agencies' website on November 14, 2006:

http://www.atf.treas.gov/firearms/stats/index.htm

BusinessWeek (2005) - Top 100 Global Brands Scorecard. BusinessWeek Online. Data Provided by Interbrand. Part of the Innovation Metrics Series. Accessed from the Internet on November 20, 2006 from http://bwnt.businessweek.com/brand/2005/
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History of Communication

Words: 6119 Length: 14 Pages Document Type: Essay Paper #: 37691919

History Of Communication Timeline

TIMELINE: HITORY OF COMMUNICATION

(with special reference to the development of the motorcycle)

35,000 BCE.

First paleolithing "petroglyphs" and written symbols. This is important in the history of communication because it marks the first time humans left a recorded form of communication. Also, these written symbols became the ultimate source of later alphabets.

Wikipedia, "Petroglyph."

12,600 BCE.

Cave paintings at Lascaux show early representational art. This is important in the history of communication because the caves depict over 2000 figures, including abstract symbols. More recent research suggests these may record astronomical information.

OURCE: Wikipedia, "Lascaux."

3400 BCE.

First surviving umerian pictograms demonstrate a primitive form of record keeping. This is important in the history of communication because pictograms, together with ideograms, represent a primitive form of writing, in which a symbol either means what it looks like, or represents a single idea.

OURCE: Wikipedia, "Pictogram."

3300…… [Read More]

St. Hubbins, David and Tufnel, Nigel. "Stonehenge." London: Polymer, 1984.

Thompson, Hunter S. Hell's Angels. New York: Modern Library,1966.

Wikipedia.org
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Case Study on Polaris Victory Motorcycles

Words: 1722 Length: 5 Pages Document Type: Essay Paper #: 35942160

Polaris & Victory: Entering & Growing the Motorcycle Business

Strategic Profile and Case Analysis Purpose

This is a case study of Polaris Industries and how they managed to enter the motorcycle market in 1998 with the Victory brand of motorcycles. The charge was led by Matt Parks who joined the company in 1987, by being asked to conduct research on the viability of Polaris entering the motorcycle market (Hitt, Ireland, & Hoskisson, 2016). The name Victory was coined when the company was still pursuing the possibility of starting motorcycle production. Victory was a confidential codename for the project, and it is Parks who came up with the name. esearch indicated that there was room for another competitor to enter the market especially in the cruiser business that was currently dominated by the Japanese producers and Harley-Davidson. Leveraging on its manufacturing capabilities, Polaris was able to begin developing a prototype for…… [Read More]

References

D. Banker, R., Mashruwala, R., & Tripathy, A. (2014). Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? Management Decision, 52(5), 872-896.

Dekker, H. C. (2003). Value chain analysis in interfirm relationships: a field study. Management accounting research, 14(1), 1-23.

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic Management: Concepts and Cases: Competitiveness and Globalization. Boston. MA: Cengage Learning.

Nandakumar, M., Ghobadian, A., & O'Regan, N. (2010). Business-level strategy and performance: The moderating effects of environment and structure. Management Decision, 48(6), 907-939.
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Advertisnig Advertising Branding Ourselves to

Words: 1226 Length: 3 Pages Document Type: Essay Paper #: 78613363

Inside can be found museum-like dioramas, a theater, a cafe, a doll hair salon, and lounging areas designed to facilitate interaction among shoppers and the examination and use of products" (Diamond 2009, p.119).

Diamond et al. (2009) argues that entertainment brands, such as American Girl, the Disney store have a unique power as brands, not simply to encourage consumers to buy the product, but also to foster consumer creativity, and suggest that as a result identity exists in dialogue with the corporation, and is not merely manipulated by the seller. Consumers are crafting their own unique image as they choose, consciously, to 'brand' themselves. In these "themed flagship brand stores" offering "spectacular environments… far from being overwhelmed or coerced by the sign-rich context, consumers use the retail environment as a stage on which to perform, enthusiastically enacting the brand and cocreating the spectacle. Therefore, emplacement is reconceptualized as a shared…… [Read More]

References

Diamond, Nina, Mary Ann McGrath, Albert Muniz, Stefania Borghini, & Robert

Kozinets. (2009, May). American Girl and the brand Gestalt: Closing the loop on sociocultural branding research. Journal of Marketing. 73: 118-134. Retrieved December

17, 2009 at http://www.nd.edu/~jsherry/pdf/2009/American%20Girl.pdf

Manning, Steven. (2009). Students for sale. From Navigating America: Information
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Corrections the Hells Angels the

Words: 1103 Length: 4 Pages Document Type: Essay Paper #: 41523784

In fact, he did time in jail while he was the leader for arms possession and hijacking. Violence was common with this particular group, and in an effort to frighten and "intimidate" police, prison guards were killed by Hells Angel members in 1997. Eventually, Boucher was tried and convicted for orchestrating the killings (Editors).

In addition, many other criminal investigations have turned up large amounts of money, weapons, drugs, and evidence of other illegal activities, such as extortion and coercion by club members and in clubhouses across America and the world. The club Web site maintains that "1% of their members are bad, and ruin the reputation of the remaining 99%" ("Stew" & "Craig"), but the evidence continues to point to the fact that many HAMC activities are gang and crime related, and that many of its members join the organization for reasons other than a passion for motorcycles. The…… [Read More]

References

Editors. "The Road to Hell." Canadian Broadcasting Company. 2004. 19 Nov. 2007. http://www.cbc.ca/fifth/featurestories/bikers/timeline.html

Stew" & "Craig." "History." Hells-Angels.com. 2007. 19 Nov. 2007.  http://www.hells-angels.com/ 

Wagner, Dennis. "Hells Angels: The Federal Infiltration." The Arizona Republic 23 Jan., 2005.

19 Nov. 2007. http://www.azcentral.com/specials/special42/articles/0123hellsangels23.html
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Tribal Marketing Evidence of the Trend's Emergence

Words: 2813 Length: 11 Pages Document Type: Essay Paper #: 24801689

Tribal Marketing

Evidence of the Trend's Emergence

Examples of the New Trend

Virtual Tribes

Tribal Marketing Implications for Industry

Leveraging the Tribal Trend

Tribal marketing is an approach that organizes target markets into various groups or tribes. These tribes can represent various different types of group associations. For example, one group could be people who work together while another group could represent all the members who communicate on various websites (Fons). Therefore there can be traditional tribal communities where people engage in face-to-face communication as well as there can be virtual tribes of people who share information online. As a result most people are generally considered to be members of multiple tribes however not all tribes are considered to be of equal importance by tribe members.

Consumers in general have become weary of traditional marketing messages. It has become increasingly hard to reach consumers through traditional channels even when the…… [Read More]

Works Cited

Accelteon. "Tribal Marketing." 10 July 2008. Slide Share. Web. 25 October 2011.

Cova, B. And V. Cova. "Tribal marketing: The tribalisation of society and its impact on the conduct of marketing." European Journal of Marketing (2002): 595-620. Web.

Dixon, P. "Wake up to stronger tribes and longer life." 31 October 2005. Financial Times. Web. 27 October 2011.

Fons, J. "Tribal Marketing." 28 January 2009. Marketing Tools. Web. 26 October 2011.