Consumer preferences depend on a number of factors, including perceived satisfaction and perceived utility ("Consumer Preferences," n.d.). The decision of whether to buy a computer that is democratic in its philosophy, versus one that requires a bit more knowledge about customizing to suit personal needs, depends on perceived satisfaction and utility. Some consumers will gravitate toward the ready-made and easy-to-understand computer like those produced by Apple. On the other hand, a large proportion of consumers want to customize their workstations even if doing so requires greater effort. As a computer product designer, I would provide both options to secure the largest market share for my company.
Although Jobs at one point envisioned the democratization of pricing among Apple computers, the opposite scenario emerged in which Mac-based computers were priced about one third higher than their IBM counterparts throughout the 1980s ("Corporate Focus," n.d.). Premium pricing simply became one of Apple's core marketing strategies. Still, Jobs' vision of technology penetration and the democratization of information technology has come to pass. The differences between consumer-level...
Even then, enterprise-level systems can be either off-the-shelf ready or fully customizable. Each consumer, whether the consumer is an individual or a business, will have a different set of needs and preferences. Their choices will be guided by utility theory and perceived satisfaction. Personally, I gravitate toward the easier of the two options even though I have a degree of tech savvy. After years of building my own PCs, I started to use Apple products but I still understand the desire for more modular systems than the ones Apple creates.
In recommending both options to a company I work for, I believe we can corner the market. After all, adding attractive features to a bundled computer only serves to enhance already established preferences in consumers, especially those with strong brand loyalty like Mac users (Chernev, 2001). The attractive nature of Apple products, and why some customers remain loyal, is that choices are easy and kept to a minimum. When a new feature is added, it is added in a way that enhances the consumer's previous affection for the product. In other words, new features are not a game-changer. It is important to recognize consumer preference for time saving mechanisms. Too many choices can confuse a consumer and cause…
Studies suggest that even "more "omniscient" technology is likely to be developed" in the near future (Lyon, 2002). Cookies were perhaps the first form of internet surveillance, developed in 1994 as a means for websites to track visitors logging in so they could provide more optimal service (Lyon, 2002). Now cookies have transformed the shape of communication and have further advanced the ability of criminals to survey individual user functions
To some users of personal computers, who state, never trust a computer that you cannot lift; the IBM has been viewed, more often than not, as an enemy, and according to Byte, the computer magazine, this was because of the fact that the IBM company rose to fame mainly on the basis of its mainframe computers, that were large and forbidding, and overwhelmingly bulky. This was probably why, when
computers for the organization. All three are high-end ultra-slim laptops for the sales force. These are compared according to a number of key variables -- weight, size, performance, memory, communications, power, software, operating system and price. The three models are the MacBook Air, the Toshiba Portege R830 and the Samsung Series 9. A recommendation is made at the end of the paper. This essay will compare three different computer models
The trainer will then focus on the steps to be taken to develop new skills. For example, if the trainer wants to talk about motivating, leading, negotiating, selling or speaking, it is best to start with what the learners do well before showing some chart on Maslow's theory, Posner's leadership practices, or selling skills from some standard package that has been develop elsewhere. Many foreign trainers make grave errors
social media of hotel industry influence consumer purchasing behavior 24/09/2015 Prominent examples of social media Business Use of Social Media Social media and consumer purchasing Role of Social media in Advertising and Marketing Social Media Marketing Evidence of importance of Social Media Marketing Impact of Social Media Marketing on Consumer Purchasing Behavior The Herding Effect Theory of Social Impact Social Media Influence Factors on Consumers Social Media in the Hotel Industry Social media and Thailand Hotels Approaches to Methodology Outline of research Method Sample
Consumer Decision-Making Processes The holiday season is upon us again, and it is the biggest season of the year for retailers. American consumers will buy an average of around $700 on goods and services related to the holidays, which equates to the range of $224 billion. Analysts further break down the market between those who are of relatively limited financial means and just try to survive the holidays, and those who