Conceptualizing a Business Is the First Step

Conceptualizing a business is the first step when it comes to putting thoughts in a manner which investors, or even bankers can visualize.it might take a very long time before thoughts are organized but the knowledge of the important things to focus on will hasten this process. The paper will give an explanation of my selected business vision, mission and values in determining the organization's strategic direction.

Developing a mission statement

Donne's Fresh Veggie burger is a restaurant that makes vegetable burgers. Being a vegetarian does not mean that one does not occasionally want to sink their teeth into a juicy burger. This is why we want to provide an opportunity for vegetarians and non-vegetarians as well to enjoy our fresh vegetable burgers. Our burgers are fully vegetable as we are all about vegetables. We hold the belief that vegetable burgers should have the taste of real vegetables, their content should be visible real vegetables, the vegetables in our burgers have to express themselves and finally our burgers have to be overly delicious. We aim to sell to right about everyone; the young, the old, the vegetarians and also non-vegetarians. We do not plan on locking out anyone with our products because after all vegetables are healthy and necessary for everyone (Thompson, ss 2012).

We have a very simple mission statement; to make our vegetable burgers the best anyone has ever tasted. We want to make our burgers taste absolutely good. We also want our vegetable burgers to do good to our customers. We want to pose a challenge to the idea of burgers having a low nutritional value and having a high content of fat. That is why we want to make our burgers in the old traditional way and not the way they are mass produced in fast food stores. Our burgers are healthy and proper meals as opposed to fatty snacks.

We achieve this by the use of vegetables of very high quality, absolutely fresh ingredients most of which we get directly from the farm. Each day before our store open, we spend time preparing the fresh ingredients that we use which are got directly from the farms. We make each ad every burger fresh on a grill as our customers watch so that they can ascertain that there are secrets behind our delicious burgers. We use the grills as they are healthy as compared to hot-plates at the same time giving our vegetable burgers their unique flavor (Entrepreneur Media, Inc., 2013).

Some years back before the mass production of burgers began, the burgers were quite wholesome as they were made of bread, meat and some vegetables perfectly combined. They gave a good dose of proteins, vitamins and vegetables and carbohydrates. Those who ate burgers then were not left feeling bloated or heavy. That is why we want to give a healthy option for out=r customers today with our healthy vegetable burgers. We hold the belief that burgers are supposed to be positive to your well-being and health. Our intentions are that our vegetable burgers are not only good for you but they are made with fresh natural ingredients .our burgers are prepared for you once your order is made and not before you order. Therefore our burgers are freshly done from scratch only when an order is made and remember this is done as you watch and wait.

Create a vision

As Donne's fresh veggie burger we want to be a leader in vegetable burgers not only in the U.S.A. But also the rest of the world. We aim to open up our restaurants all over the world. We also want to create a brand name for ourselves and ensure that we maintain the quality of our vegetable burgers even as we expand. We aim to turn more and more people into taking our vegetable burgers for their own health benefits.

Guiding principles or values

Our guiding principle and core value is ensuring that we make burgers that everyone in society will enjoy. We have our values closely intertwined with culture; social responsibility and ethics. We are an organization that really values culture and therefore we would not like to make products that are going to be unacceptable in some cultural backgrounds. There are some cultures that are against eating of animals. With such cultural aspects in mind even as we intend to expend in some countries where such cultural practices dominate, we are sure that our vegetable burgers will be acceptable in such areas. This is mostly in areas where people are purely vegetarians. Our values are also aimed at social responsibility. We want to be an organization that is socially responsible. With the raising cases of obesity, we as an organization want to be part of the fight against obesity (Bryant, 2010). This we achieve through producing vegetable burgers that are purely vegetable and with no fats. Through this we act as a socially responsible part of the society by helping in dealing with issues such as increased levels of obesity. We are also governed by ethical values in our operations. We ensure that our burgers are purely made of real and fresh vegables.it could be quite unethical if we claimed that our burgers are made of fresh vegetables and yet they were not. We also ensure that we prepare our burgers as our customers watch so that they see exactly what we are including in the burgers.it could be quite unethical if we prepared the burgers somewhere aside and include some things that the customers do not want or expect.

Organization's strategic direction

There are various factors that contribute to Donne's fresh veggie burger strategic direction. This includes our vision; with a clear vision for the organization it is easy for the organization to clearly establish its strategic direction. With the vision the organization will have a better understanding of the future environment and hence come up with a strategic direction that will enable the organization to achieve what it wants in future. The organization's mission will also help in the strategic direction of the organization. The mission statement will guide the organization in attaining its goals and make it not drift away from these goals. This mission statement will be used to come up with strategic goals that the organization intends to attain so that it remains in its line of business. The values of the organization also help the organization in its strategic direction. This is because the values and guiding principles are what the organization bases their operations. These values are what guide the organization in its operation. This means that the values guide the strategic decisions made as these decisions have to be in line with the organizations values (Bryant, 2010).