Conceptualizing a business is the first step when it comes to putting thoughts in a manner which investors, or even bankers can visualize.it might take a very long time before thoughts are organized but the knowledge of the important things to focus on will hasten this process. The paper will give an explanation of my selected business vision, mission and values in determining the organization's strategic direction. Developing a mission statement

Donne's Fresh Veggie burger is a restaurant that makes vegetable burgers. Being a vegetarian does not mean that one does not occasionally want to sink their teeth into a juicy burger. This is why we want to provide an opportunity for vegetarians and non-vegetarians as well to enjoy our fresh vegetable burgers. Our burgers are fully vegetable as we are all about vegetables. We hold the belief that vegetable burgers should have the taste of real vegetables, their content should be visible real vegetables, the vegetables in our burgers have to express themselves and finally our burgers have to be overly delicious. We aim to sell to right about everyone; the young, the old, the vegetarians and also non-vegetarians. We do not plan on locking out anyone with our products because after all vegetables are healthy and necessary for everyone (Thompson, ss 2012).

We have a very simple mission statement; to make our vegetable burgers the best anyone has ever tasted. We want to make our burgers taste absolutely good. We also want our vegetable burgers to do good to our customers. We want to pose a challenge to the idea of burgers having a low nutritional value and having a high content of fat. That is why we want to make our burgers in the old traditional way and not the way they are mass produced in fast food stores. Our burgers are healthy and proper meals as opposed to fatty snacks.

We achieve this by the use of vegetables of very high quality, absolutely fresh ingredients most of which we get directly from the farm. Each day before our store open, we spend time preparing the fresh ingredients...

We make each ad every burger fresh on a grill as our customers watch so that they can ascertain that there are secrets behind our delicious burgers. We use the grills as they are healthy as compared to hot-plates at the same time giving our vegetable burgers their unique flavor (Entrepreneur Media, Inc., 2013).
Some years back before the mass production of burgers began, the burgers were quite wholesome as they were made of bread, meat and some vegetables perfectly combined. They gave a good dose of proteins, vitamins and vegetables and carbohydrates. Those who ate burgers then were not left feeling bloated or heavy. That is why we want to give a healthy option for out=r customers today with our healthy vegetable burgers. We hold the belief that burgers are supposed to be positive to your well-being and health. Our intentions are that our vegetable burgers are not only good for you but they are made with fresh natural ingredients .our burgers are prepared for you once your order is made and not before you order. Therefore our burgers are freshly done from scratch only when an order is made and remember this is done as you watch and wait.

Create a vision

As Donne's fresh veggie burger we want to be a leader in vegetable burgers not only in the U.S.A. But also the rest of the world. We aim to open up our restaurants all over the world. We also want to create a brand name for ourselves and ensure that we maintain the quality of our vegetable burgers even as we expand. We aim to turn more and more people into taking our vegetable burgers for their own health benefits.

Guiding principles or values

Our guiding principle and core value is ensuring that we make burgers that everyone in society will enjoy. We have our values closely intertwined with culture; social responsibility and ethics. We are an organization that really values culture and therefore we would not like to make products that are going to be unacceptable in some cultural backgrounds. There…