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d.). In most cases, such kinds of efforts by the executives are usually vividly clear and identified by the customers. Furthermore, executives can make better marketing and advertising decisions by understanding that customers are sometimes influenced by indiscernible stimuli which is also known as subliminal message. This is regardless of the fact that a customer only pays attention to few of the stimuli that he/she comes into contact with and usually interprets the messages he/she can recall.
Secondly, perception is important to executives in making better marketing and advertising decisions since it helps in devising marketing strategies. Executives make better marketing and advertising decisions by the use of a perceptual map which helps them to identify the characteristics that customers associate with a product. After identifying these characteristics the executives are not only able to develop the product accordingly but...
The process proves to be significant for executives in formulating better marketing and advertising decisions since it helps them in understanding how these customers view products or services.
References:
Babitski, I.V. (n.d.), What Is Perception?, Articleweekly.com, viewed 12 December 2010,
<http://www.articleweekly.com/articles/0/9/173.htm>
Consumerpsychologist.com (n.d.), Consumer Behavior: Perception, Consumerpsychologist.com, viewed 12 December 2010, <http://www.consumerpsychologist.com/cb_Perception.html>
Icmrindia.org (n.d.), Consumer Behavior: Chapter 5, Icmrindia.org, viewed 12 December 2010,
<http://www.icmrindia.org/courseware/Consumer%20Behavior/CBC05.htm>
<http://www.learninginfo.org/perception.htm>
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