Consumer Behavior - Perception: Perception Essay

Excerpt from Essay :



Through the use of better marketing strategies and advertisements that are appealing to the customer, the executives use stimuli to grab the attention of the customer ("Consumers Behavior," n.d.). In most cases, such kinds of efforts by the executives are usually vividly clear and identified by the customers. Furthermore, executives can make better marketing and advertising decisions by understanding that customers are sometimes influenced by indiscernible stimuli which is also known as subliminal message. This is regardless of the fact that a customer only pays attention to few of the stimuli that he/she comes into contact with and usually interprets the messages he/she can recall.

Secondly, perception is important to executives in making better marketing and advertising decisions since it helps in devising marketing strategies. Executives make better marketing and advertising decisions by the use of a perceptual map which helps them to identify the characteristics that
Parts of this Document are Hidden
Click Here to View Entire Document
customers associate with a product. After identifying these characteristics the executives are not only able to develop the product accordingly but they also consider the customers' perception during the process of branding and packaging of the product.

Conclusion:

Perception is basically the process with which an individual forms an opinion regarding several stimuli that he/she receives from his/her five senses. The process proves to be significant for executives in formulating better marketing and advertising decisions since it helps them in understanding how these customers view products or services.

References:

Babitski, I.V. (n.d.), What Is Perception?, Articleweekly.com, viewed 12 December 2010,



Consumerpsychologist.com (n.d.), Consumer Behavior: Perception, Consumerpsychologist.com, viewed 12 December 2010,

Icmrindia.org (n.d.), Consumer Behavior: Chapter 5, Icmrindia.org, viewed 12 December 2010,



Learninginfo.org (n.d.), What Is Perception, Learninginfo.org, viewed 12 December 2010,

Sources Used in Documents:

References:

Babitski, I.V. (n.d.), What Is Perception?, Articleweekly.com, viewed 12 December 2010,

<http://www.articleweekly.com/articles/0/9/173.htm>

Consumerpsychologist.com (n.d.), Consumer Behavior: Perception, Consumerpsychologist.com, viewed 12 December 2010, <http://www.consumerpsychologist.com/cb_Perception.html>

Icmrindia.org (n.d.), Consumer Behavior: Chapter 5, Icmrindia.org, viewed 12 December 2010,

Cite This Essay:

"Consumer Behavior - Perception Perception" (2010, December 13) Retrieved January 27, 2021, from
https://www.paperdue.com/essay/consumer-behavior-perception-perception-5843

"Consumer Behavior - Perception Perception" 13 December 2010. Web.27 January. 2021. <
https://www.paperdue.com/essay/consumer-behavior-perception-perception-5843>

"Consumer Behavior - Perception Perception", 13 December 2010, Accessed.27 January. 2021,
https://www.paperdue.com/essay/consumer-behavior-perception-perception-5843