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Consumers in Virtual Worlds
Literature Review / Theoretical Framework: The article in the journal Marketing Intelligence & Planning points to how marketing research is becoming more pivotal to companies due to increased global competition (globalization). The authors point out that because some firms struggle to re-invent the way they conduct marketing research in the new millennium, they are considered "learning organizations" (Malhotra, et al., 2001, p. 216). They present a long list of "emerging issues" (217) that is thorough and cogent.
The article presents important practical information about how firms should conduct research. For example, qualitative research should be conducted with a "postmodern" approach, which uses "artistic interpretation" methods and rejects the old way of doing things like sending out surveys to determine what consumers prefer. Updated qualitative research uses computer-assisted data and embraces creative methods. On the quantitative research side, the authors advocate automated "data mining"; new databases should contain unlimited information about foreign product markets (Malhotra, 221).
Literature Review / Theoretical Framework: In essence, the authors are urging firms to use marketing strategies that move away from tradition (seeing the consumer as a an "information processor") and instead embrace the…
Works Cited
Catterall, Miriam, and Maclaran, Pauline. (2001). Research consumers in virtual worlds: A
cyberspace odyssey. Journal of Consumer Behaviour, 1(3), 228-237.
Malhotra, Naresh K., and Peterson, Mark. (2001). Marketing research in the new millennium:
Emerging issues and trends. Marketing Intelligence & Planning, 19(4), 216-235.
Consumer Web Site Design: Purchase Intentions and Loyalty in a Business-to-Consumer (B2C) Internet Commerce Environment RHETORICAL DISSERTATION Electronic commerce has experienced the meteoric rise and subsequent crash of any behemoth entity cast aloft without moorings or foundation. From a now short but historical vantage point, this profound economic failure during the dot-com heyday can likely be attributed to a few key factors. Many experts in the field of e-commerce have suggested remedial
During the survey of participants, the researcher investigates: Thai online game players' personal perceptions of online games; significant reasons that motivate the participants to play online games; factors that motivate participants to choose an online game; participants' opinions of digital society Affects of playing online games in real world. Study Objectives Objective 1 Conduct a thorough review of literature relating to online games and online game players in general, seeking specific information related to Thailand but also
" (Al-Ghaith, Sanzogni, and Sandhu, 2010) With a focus on Saudi Arabia it is reported that there is "no reliable local production in the fields of software or the hardware. The increased demand for ICTs is met by acquiring overseas technologies. The trend towards increased reliance on ICTs by the Saudi people, in particular computers and internet services, is one of the highest when compared with other developing countries; however it is
complexities of doing business in our virtual age, looking in particular at e-commerce but also asking how the presence of e-commerce on the market has affected traditional businesses as well. Once upon a time - that golden age - things were simple. You decided you wanted to grow up to be a bookstore owner. Or a hardware store manager. Or a florist. So you leased a store, bought some
Employees and even customers often feel reticent to engaging in open communications. In order to reduce this reticence and stimulate cooperation, the following actions will be undertaken: construction of the questionnaire and the interview questions in such a means that they are easy to understand and easy to respond formulation of the questionnaire and the interview questions in a means that their completion does not take more than 10 minutes
social media of hotel industry influence consumer purchasing behavior 24/09/2015 Prominent examples of social media Business Use of Social Media Social media and consumer purchasing Role of Social media in Advertising and Marketing Social Media Marketing Evidence of importance of Social Media Marketing Impact of Social Media Marketing on Consumer Purchasing Behavior The Herding Effect Theory of Social Impact Social Media Influence Factors on Consumers Social Media in the Hotel Industry Social media and Thailand Hotels Approaches to Methodology Outline of research Method Sample