Microsoft Billionaire Reboots Seattle Movie Temple
The article is about the constant improvements that Cinerama, a movie theatre in Seattle has been undergoing to the latest changes that were made to the theatre in order to keep the sales of their services up and hence bring in considerable profits. The management of the movie theatre is aware of the changing technologies that allow people to watch movies even on their smartphones hence the need to constantly improve their services to keep at par with the technological changes.
One of the greatest considerations made by the management is the product positioning, which is situating your product in the best possible position such that the different target markets can prefer the product over those of the competition. Mr. Allen, the owner of Cinerama, indicates that they constantly fiddle with renovations in a bid to constantly bring the customers back to the theatre as opposed to the alternative sources of watching movies, this is positioning of this brand relative to other competitors. The article also highlights the sustainable competitive advantage that Cinerama has which are rare single-screen theater with comfortable seats, fantastic sightlines and state-of-the-art digital projection...
These aspects work for the business and sell it to the potential customers and repeat clients as well. The product described herein also have the advantage of symbolic positioning with the introduction of the laser projector as opposed to the xenon lamps projectors. The newly introduced laser light projectors are known to give sharper images, better comfort to the eyes and better viewership in 3D movies. These unique features add to the symbolic positioning and increase in the sales of tickets for the organization. The marketing strategy is not static and this organization described in the article is cognizant of that fact hence and does not allow their positioning to be marginal but keeps tab with the time frame hence, reduction of seats to give more leg room, new attractive red leather seats, better food options at the entrance, options of reserving seats online ahead of time and generally improved the customer experience with the sole aim of increasing the seat occupancy and retaining repeat customers.
The author of the article has successfully portrayed the product positioning that the cinema theatre has achieved and in doing so, he has juxtaposed the current position of the organization to the historical times, outline the…
Business Management -- Diversity Issues Contemporary business managers must be competent in all areas of diversity issues in order to comply with applicable federal laws, state laws, and to insulate their business organizations from potential civil liability arising from lawsuits for violations of those laws (Halbert & Ingulli, 2008). Cultural diversity issues typically arise in connection with the increasing demographic diversity of American society in general. Ethnic diversity issues also typically
Change Management Scenario The contemporary business environment is rapidly evolving. Globalization has taken over the organization environment, and with this business is forced to undergo continuous and rapid change driven by increasing stakeholder expectations, new technological advances, and competition that is not only global, but viral (Bendell, 2005). This has resulted in a dramatically different business environment in which the modern business, in order to survive and prosper, is forced to
Capitalism and the Corporation: The contemporary business corporation is an initial creation of the United States imagination that was originally designed to expand local markets. The initial design soon became an essential means to develop a national market. As a result, the American industrialization and capitalism were critically dependent on the corporate form of organization. However, the corporation was not an intangible original initiative since it spread in reaction to tangible
Quality Management In the contemporary business environment, business control chart is very critical to enhance continuous business process and business improvement. The use of statistical process control charts (SPC) is very critical to enhance improvement and quality of products and service. Process control chart is a statistical tool that allows business to record data regarding the performances of business process on a regular basis. The data may be recorded hourly, weekly
Business Ethics and Its Importance How is the notion of business ethics important for management, work and organisations? Business ethics is a form of professional ethics guiding the moral conducts of business organizations. Business ethics applies to all aspects of business process relevant to the conducts of employee and the entire organization. In a contemporary business environment, a corporate organization is being viewed as a responsible corporate citizen. Building a strong ethical
This approach has allowed Zipcar to place its vehicles strategically to maximize their availability to the very consumers who are most likely to utilize its services in every city in which it operates. Initially, Hertz actually considered making an offer to purchase the entire Zipcar enterprise. Instead, it opted to develop its own version of the same service since there are no proprietary rights associated with merely adapting existing consumer