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Irvin, Jeffrey. Lowes Home Improvement Warehouses
Irvin comments on the social, competitive, and regulatory forces affecting Lowes. If I were to respond online to Irvin's comments I would note the following:
appreciate your understanding of how corporate culture can affect the implementation of new ideas and concepts. Your experience at Lowes shows that a hierarchical organizational structure is not necessarily beneficial. Understanding a changing demographic demands flexibility at the upper levels of management. I would appreciate your expanding on how Lowes might target their products to specific generational cohorts.
Similarly, it would be helpful if you would explain why you believe Lowes to be an oligopoly and how you feel that designation is affecting the company's current marketing strategy. You do...
More importantly, it would be helpful to know what, if anything, you believe Lowes could do better to distinguish itself from its competitors.
Finally, when you mention regulatory forces, you are not specific. We understand that regulatory forces are important. What would be helpful would be an analysis of which state and federal regulations are affecting Lowes. How are those regulations impacting their current marketing strategies? You do mention pricing regulations, which is helpful. I would appreciate your expanding on that issue, explaining how pricing regulations are affecting the way Lowes markets its products. You provide a lot of helpful generalizations, and it would be great if you could expand upon each issue.
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