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Both companies realized that business processes had a direct effect on organizational performance.
Critical Analysis:
Wang's article is a persuasive piece of research regarding the usefulness of the BSC as a strategic management tool for analyzing the effectiveness of business re-engineering efforts and documents the relationship between the organization's business processes and the achievement of organizational goals. Wang utilizes two top companies, Acer and Compaq, in his case studies, companies with a plethora of data at his disposal, for this analysis. In addition, he has chosen an industry which is hyper-competitive as well as ever-changing, making it one of the most challenging industries for organizations to thrive in.
Given the extreme nature of these organizations, strategic management tools, such as the BSC, are even more important in ensuring success.
The primary weakness in this study is the use of second-hand data as the sole basis for the research. Wang's study was compiled solely of previously published literature. No primary data was gathered from either Acer or Compaq. Although Wang notes that this eliminates the problems associated with subjectivity when acquiring...
By using only two companies, Wang's findings cannot be considered representative. Along similar lines, both companies were from the same industry, thus even if Wang's findings could be deemed representative of computer manufacturers, it may not hold true into other industries.
Wang does effectively illustrate the relationship between business processes and organizational success. He reiterates that it is through process that businesses are able to achieve their organizational goals and realize the visions of those guiding the organization. He concludes, through demonstration, that the BSC is an important tool in gauging the effectiveness of business processes, especially in the context of re-engineering efforts, to become more competitive in the marketplace.
References
Wang, Jui-Chi. "Corporate Strategic Management and Business Re-Engineering Effort Analyzed by the Balanced Scorecard Model." Journal of American Academy of Business, Cambridge. 10(1) Sept 2006: pp. 102-109. ProQuest database. ProQuest. University of Phoenix, Phoenix, AZ. September 22, 2006 http://proquest.umi.com.
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