Crafting an Executive Strategy Strategic Plan: Amber

Crafting an Executive Strategy Strategic Plan: Amber Snack Company The creation of a strategic plan for any business is vitally important. It is designed to help the company move forward and focus on the changes that need to be made over time, so the company can see continued success in the future (Burkhart & Reuss, 1993; Olsen, 2012).

The mission statement is a part of that strategic plan, and essential to the success of the company because any company must know where it is headed in order to plan how to get there. (Kono, 1994) The mission of Amber Snack Company is: delivering the world from hunger, one chip at a time. A vision statement for the company supports the mission statement and is for the employees of the company, not for the customers (Mckeown, 2012).

A vision statement for Amber Snack Company could be: a focus on making the best chips in the world, so everyone in the world will want them. There are key objectives that also have to be created for a company, and these objectives need to encompass operational, financial, and human resource aspects of the business, making them essential to the success of that business. The first objective is to see increased profit every year.

This supports the mission and vision statement because a company that is not profitable is not going to be able to continue to operate. Companies that are doing well will be able to give back to their employees, their customers, and their communities, whereas companies that are struggling will not be able to offer this benefit (Mckeown, 2012; Olsen, 2012). The second objective is to see an increase in the number of employees each year.

This supports the mission and vision statement because companies need to continue to grow so they can provide their customers with the best possible service. Companies that are not growing are not focused on further development - and that hurts their customers in the long run (Olsen, 2012). The third objective is to expand into new markets every year.

This supports the mission and vision statement because the company wants to tackle hunger "one chip at a time." If they are not moving into new markets, they are not focusing in hunger in communities where they might be needed (Mckeown, 2012). The fourth objective is to incorporate customer feedback into the company's processes. This supports the mission and vision statement because companies that seriously want to help their customers are going to be interested in what these customers have to say.

If a company is not paying attention to its customers, that same company might not be giving the customers what they need in order to keep them coming back (Olsen, 2012). The fifth objective is to focus on ways to improve the company's outreach and the customer's experience on a continual basis via quality control. This supports the mission and vision statement because quality control is vital to any company that is making.