Cultural Issue That Affects Mcdonalds
Research a global organization a cultural issue affects organization's interactions United States. Define cultural issue global organization. Prepare analysis ethical social responsibility issues selected organization deal a result a global organization.
Cultural issue that affects McDonalds
McDonalds' Culture global interaction
McDonalds is fast food restaurant corporations that with branches spread out in over 119 countries in the world and headquarters in united Hill C., 2009.
The corporation's branches around the world are operated either through franchising or the corporation itself. McDonalds is touted to be the most respected and recognized brands in the world. It has more than 30,000 franchised outlets serving over and above 47 million people on a daily basis Hill C., 2009()
As a corporation, McDonalds has remained committed to industry leadership and considered international operations to be a measure sufficient to remain competitive. The influx of restaurants chains has increased competition in the local market thereby increasing the need for the corporation to venture internationally for revenue sustainability. The corporation has also increased its customer portfolio by considering the introduction of meals for children which compels adults to participate in consumption of their products.
Culture Issue within McDonalds
The growth into a global corporation that McDonalds prides itself for has been criticized to make human practice predictable, efficient and controllable an aspect that is now referred to as "McDonaldization" Hill C., 2009.
Further, it has been argued that multinational corporations promote consumerism culture for standardized commodities. Additionally they exploit basic material desires, force an override to local traditions and establish alien ideals that are falsely termed as universal Hofstede G., 1980()
McDonalds' values are guided by a commitment to customer experience...
The corporation operations are founded on the need to be responsible and doing the right thing and doing it well. Despite the comprehensiveness of the values upheld at McDonalds, numerous challenges are faced.
It is claimed that, McDonalds' globalization has influenced unhealthy consumption habits globally leading to the increasing levels of obese cases. Beauchamp T. And Bowie N. (2004)
argue that cases of expanding waistlines are prone in countries where McDonalds' restaurants are set up with 1 in every 5 adults extremely heavy. The numbers of deaths associated to obesity are rising compared to deaths caused by smoking cigarettes.
The marketing tactics adopted by McDonalds in its globalization ventures to increase profits have influenced a change of culture to unhealthy consumption patterns. Studies have shown Big Mac and medium Fries (one of the main products by McDonalds) to contain a fat content level of 46g and 910 calories Beauchamp T. & Bowie N., 2004.
Consumptions of foods with saturated fats and calories not only contribute to obesity but also diabetes, heart diseases, cancer and high blood pressure. There are cases where the consumption of these foods led to addiction Beauchamp T. & Bowie N., 2004()
The increased operations by McDonalds in the global market have also affected children who are facing similar problems as adults. McDonalds has been blamed for child exploitation through their marketing culture to expand their brands knowledge in the market. The heights of their exploitation are by use of a clown which greatly influences unwarranted demand by children. The demand for McDonalds' happy meals through colorful promotions, advertisements and campaigns in schools has increased. This has increased the number of children diagnosed obesity and worse off diabetes and high blood pressure…
