Similarly, the Air Force needed no only some intelligent reporting capabilities, but a way that Air Force personnel, government employees, and civilian IT contractors would work together in the evaluation of applications and reports in a more robust and real-time manner. "The intent was to provide the Keystone user community the ability to do more complex financial analysis and reporting on a "self-service" basis to reduce overall system maintenance and development costs' (Air Force).

The SAP Business Object tools are useful for management and organizations that already have a decent set of data, but need access to it in ways that are more meaningful to the organization. For example, in the new social-media paradigm there are literally hundreds of different demographic and psychographic modifiers that might assist firms in moving from an older marketing paradigm to a new, service to the client model, all by using data mining and warehousing tools (Badroliwalla, 2009). Data mining can also be used to reduce losses within organizations by keeping a better track of inventory and waste, examining trends of usage in a way that a human could never do efficiently (Hadfield, 2009).

Almost every application can profit from better data base management. Someone...

Small business owners can find ways to shave time and money from processes; and using a data mining concept, they can control their own costs and inventory management, as well as touch the customer more often in a way that is more conducive to long-term relationship building.
REFERENCES

Bardoliwalla, N. (December 1, 2009). The Top 10 Trends for 2010 in Analytics, Business Intelligence, and Performance Management. Enterprise Irregulars. Retrieved from: http://www.enterpriseirregulars.com/5706/the-top-10-trends-for-2010-in-analytics-business-intelligence-and-performance-management/

Hadfield, M. (2009). Jaeger uses data mining to reduce losses from crime and waste. Computer Weekly. Retrieved from: http://www.computerweekly.com/Articles/2009/02/23/234953/case-study-jaeger-uses-data-mining-to-reduce-losses-from-crime-and.htm

Thearling, K. (2009). An Introduction to Data Mining. Retreived from: http://www.thearling.com/dmintro/dminto_2.htm

Ye, N. (2003). The Handbook of Data Mining. Mahwah, NJ: Erlbaum.