Development Communication And Participatory Approaches Essay

Length: 11 pages Sources: 11 Subject: Communication Type: Essay Paper: #51289490 Related Topics: Gender Communication, Stages Of Development, Five Pillars, Personal Development
Excerpt from Essay :

¶ … Participatory Approaches to Development Communication

It was confirmed by Everett Rogers in 1976 that the dominating paradigm towards development of communication had passed. He negated all those theories, which have been prevalent in field of communication ever since the 10950s. These theories have been diffusion-ism, and it was replaced by the new participatory approach. It was a very important and significant declaration, especially when it came from Rogers, who was a seminal personality in the field of diffusion study. Not only did this new theory point out the shortcomings of the existing belief, it has highlighted and brought forth the advantages of theories related to participation of community, and that of socio-economic structures towards analysis of communication process.

It is very important to study and highlight the findings of Rogers almost thirty years after their being discovered, due to their validity till date and the substantial academic application. It is a very prominent function of the overall social convention of modern society as developmental communication is the very pillar upon which society functions. It helps a lot in bridging the gap between several other social conventions and the same has been developed in a way of consolidated communication process (Wilkins, 2000). There has been a valid application of development communication in the academic scholarship function and it is maintained through persistent dialogue and practical application. There is a coronation among international scholars and educationalists on the podium of scholarly development, which is maintained through regular exchange of ideas, findings and other research work, which strengthens this function (Waisbord, 2008).

Diffusion of Participatory Communication

There have been many researches and studies conducted in this regard in the past, and many such studies point out the functioning and participation of several factors in this direction. This study tries to bring forth the true nature and implications of development communication and the way it is entwined in working with the intellectual property. Intellectual approach by several individuals has been pointed and highlighted in this regard, which has made the whole subject very interesting in terms of development and proximity. This points out that there are many aspects which contribute towards development of such portals. Many participants take initiative in this direction in order to make exchange of ideas possible (Jacobson & Servaes, 1999; Waisbord, 2000; White, 1994).

Communal co-existence depends on the actual model of exchange and in this process; actual exchange takes place on intellectual level in order to sustain the function, rather than just indicating benefits and providing theories of development communication. Many philosophers and thinkers are of the view, that there are several areas in a societal setup which enables individuals to function in such a setup. This view is regularly consolidated and made even more logical because of its application in the real world scenario (Waisbord, 2008). Another school of thought promotes the idea of transformation which co-exists with the idea of developmental communication. In this idea, it is conceived that with exchange of ideas and sharing of such intellectual property, there is an actual development or transformation, which occurs among the participants, and it is the true diffusion of this model.

There is an undeclared communicational convention which exists among various academic and related individuals worldwide, and it is promoted through exchange of certain ideas which are prompted and negotiated (Waisbord, 2008). Developmental communication is a portal through which dissemination of ideas is exchanged among such individuals and it is for the very benefit and in favor of societal existence. Intelligent approach by a few people has been pointed and highlighted in this respect, which has made the entire subject exceptionally intriguing as far as development and closeness. There is an undeclared communicational tradition which exists among different scholarly and related people around the world, and it is advanced through trade of specific thoughts which are provoked and arranged (Ellerman, 2006; Edwards,...


In this thought, it is imagined that with trade of thoughts and offering of such protected innovation, there is a real development or change, which happens among the members, and it is the genuine dissemination of this model. This focuses out that there are numerous angles which help towards development of such entrances. Numerous members take activity in this heading with a specific end goal to make trade of thoughts conceivable. Mutual conjunction relies on upon the genuine model of trade and in this methodology, real trade happens on educated level to manage the capacity, as opposed to simply demonstrating advantages and giving hypotheses of development communication (Gumucio-Dragon, 2006; Mato, 2004).

Numerous scholars and masterminds are of the view, that there are a few regions in a societal setup which empowers people to capacity in such a setup. This perspective is consistently united and made significantly more coherent due to its application in this present reality situation. An alternate school of thought advances the thought of change which exists together with the thought of developmental communication (Gumucio-Dragon, 2006; Mato, 2004). There have been numerous examines and studies led in this respect previously, and a lot of people such studies call attention to the working and support of a few variables in this course. This study tries to yield the genuine nature and ramifications of development communication and the way it is laced in living up to expectations with the licensed innovation (Waisbord, 2008).

Trends in Development Communication

There is great increment and advancement which has been encountered and seen in direction of development communication and the same is evident through the existence of such portals throughout the world. Behavior change has long been associated with the function of development communication; it is now promoted as the root and main resting pillar of this portal. There is a particular evaluation and weighing function which is existent in the academic associations, which weighs the level of development and its implication from an individual's point-of-view. Many establishments have been formed in recent past, which not only promote the idea of co-existence, but also in a way play a pivotal and important role in this direction (Tufte and Mefalopulos, 2009).

Although development communication has played a decisive and prominent role in the promotion of certain achievements in field of academic and research, still certain aspects were missing in this direction and the same has been fulfilled in recent past. Communication processes which were earlier followed and implemented were slowly becoming obsolete and there were certain lags in the same direction. This is now achieved and overcome by the more prominent and efficient communication processes and models, which are there to benefit this exchange. Apart't from academics, several other aspects of society such as health and finances are now highly benefitting from the implementation of development communication model. Overall development of life style and quality of life has been associated with this portal and it is very important to carry this trend forward, so as to maintain human life transformation (Tufte and Mefalopulos, 2009).

These speculations have been dispersion ism, and it was supplanted by the new participatory methodology. It was an essential and critical statement, particularly when it originated from Rogers, who was a fundamental identity in the field of dispersion study. It is an extremely unmistakable capacity of the general social tradition of cutting edge society as developmental communication is the very column whereupon society capacities. It helps a considerable measure in conquering any hindrance between a few other social traditions and the same has been created in a method for united communication process. There has been a legitimate application of development communication in the scholarly grant capacity and it is kept up through diligent dialog and useful application (Tufte and Mefalopulos, 2009).

There is a crowning ordinance among worldwide researchers and educationalists on the platform of insightful development, which is kept up through normal trade of thoughts, discoveries and other exploration work, which fortifies this capacity. Not just did this new hypothesis bring up the deficiencies of the current conviction, it has highlighted and yielded the focal points of hypotheses identified with support of group, and that of financial structures towards examination of communication procedure. It is paramount to study and highlight the discoveries of Rogers just about thirty years after their being found, because of their legitimacy till date and the considerable scholarly application (Tufte and Mefalopulos, 2009).

Communication forms which were prior emulated and actualized were gradually getting to be out of date and there were sure slacks in the same bearing. Conduct change has long been connected with the capacity of development communication; it is presently advanced as the root and primary resting mainstay of this entrance. There is a specific assessment and weighing capacity which is existent in the scholastic affiliations, which weighs the level of development and its suggestion from a singular's purpose of view. This is currently attained and overcome by the more…

Sources Used in Documents:


Edwards, M. (1999). International development NGOs: Agents of foreign aid or vehicles for international cooperation? Nonpro't and Voluntary Sector Quarterly, 28(1), 25A37.

Ellerman, D. (2006). Helping people help themselves: From the World Bank to an alternative philosophy of development assistance. Ann Arbor: University of Michigan Press.

Gumucio-Dagron, A. And T. Tufte (2006), eds., Communication for Social Change Anthology: Historical and Contemporary Readings. New Jersey: Communication for Social Change Consortium.

Gumucio-Dragon, A. (2006). Knowledge, communication, development: A perspective from Latin America. Development in Practice, 16(6). Retrieved 20 April 2008 from http://www.development

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