Disney Global Stategy The Disney Term Paper

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6. Personal opinion

The global strategy is effective as it regards numerous areas, all focused on the overall development of Disney. But since the strategy has numerous applications, it is only natural that some are better received that others. For instance, I believe that the decision to expand onto other continents was extremely wise as it not only increases profits, but it protects the company against economic features that might affect one continent and not the other. Furthermore, I disagree with the copyright strategy as I believe that by dismissing it, Disney would be the beneficiary of free publicity.

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Walt Disney Studios Company Profile, Yahoo Finance, 2007

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TV, Parks, Consumer Products Drive Disney Gains, World Screen, August 2, 2007

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The Walt Disney Company, Wikipedia, the Free Online Encyclopedia, October 15, 2007

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Sources Used in Documents:

Bibliography

Disney Official Website, http://disney.com/,last accessed on October 15, 2007

Walt Disney Studios Company Profile, Yahoo Finance, 2007, http://biz.yahoo.com/ic/103/103440.html, last accessed on October 15, 2007

Disney Parks Launches First-of-Its-Kind Programming for Interactive Cable Networks; Introducing Disney Travel on Demand, Tech Web Network, May 15, 2007, http://www.techweb.com/showPressRelease.jhtml?articleID=X607994,last accessed on October 15, 2007

TV, Parks, Consumer Products Drive Disney Gains, World Screen, August 2, 2007, http://www.worldscreen.com/newscurrent.php?filename=disney080207.htm, last accessed on October 15, 2007
The Walt Disney Company, Wikipedia, the Free Online Encyclopedia, October 15, 2007, http://en.wikipedia.org/wiki/The_Walt_Disney_Company,last accessed on October 15, 2007
Official Website of Disney International, http://www.disneyinternational.com/,last accessed on October 15, 2007
Adam Eason, Disney Creativity Strategy, Adam Eason's Hypnotic Blog, September 1, 2005, http://adam-eason.blogharbor.com/blog/_archives/2005/9/1/1188165.html, last accessed on October 15, 2007
The Walt Disney Company - a case study, Geocities, January 12, 1996, http://www.geocities.com/TimesSquare/1848/disney.html, last accessed on October 15, 2007
George Monbiot, the Disneyfication of war allows us to ignore its real savagery, the Guardian, October 26, 2006, http://www.guardian.co.uk/commentisfree/story/0,1929935,00.html, last accessed on October 15, 2007
Cars' movie helps drive up Disney profit, International Herald Tribune, August 9, 2006, http://www.iht.com/articles/2006/08/09/business/disney.php, last accessed on October 15, 2007
Copyright and the Mouse: How Disney's Mickey Mouse Changed the World, Digital Journal in Business, October 6, 2006, http://www.digitaljournal.com/news/?articleID=4031,last accessed on October 15, 2007
Paul R. La Monica, Disney Buys Pixar, CNN Money, January 25, 2006, http://money.cnn.com/2006/01/24/news/companies/disney_pixar_deal/,last accessed on October 15, 2006


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