Domestic Tourism Scenario and Government Data Obtaining
A new domestic tourism operator specializing in surf holidays wishes to build an interactive web site that allows the customer to see in real time the weather, wind, surf, and other data relating to their destination. As a new and bold initiative, the operator wishes to tie in the price of the holiday with the weather situation Better waves and better weather attract a higher price and vice versa. It is a new and potentially risky project, and the business owner is exceedingly concerned about how such a plan will play out. In viewing the risks associated with this project, as well as the top ten steps that would be undertaken to deliver this project to completion, one can understand that such a project is not only innovative but will prove exceedingly beneficial to the company over the long-haul.
In undertaking a project such as the one at hand, it is easy for individuals involved to see past the risks and understand only what success in the long-run will bring. However, in undertaking this type of project, which is essentially a game-changer for the operation itself, one must remember that each possible risk must be weighed significantly over and over before such a project can be executed. The implementation of such technology within the company has the capacity to bring in more and more tourists who will not only be able to see the conditions in which they will be surfing, but understand completely what they will be getting for their money. While this sounds foolproof at first glance, one must understand that the risks associated with this undertaking do exist and have the ability to throw a wrench in the works of the entire project if not handled correctly.
Today, tourism itself is at the mercy of the weather, as vacationers consistently consider the daily or weekly weather and climate factors when determining both where to go and the extent to which they enjoyed their travel experience (ECU, 2012, pp.1). As such, this provides the most substantial risk of all in that individuals, having seen weather forecasts will simply not decide to travel. In years past, without the technology that exists today, vacationers, having planned their vacations blind to weather and conditions, were forced to essentially "risk it" by vacationing regardless of weather or surf conditions. This new capacity to understand the weather and conditions before vacationing could be detrimental, especially to tourists who have the ability to plan vacations in a timely manner. For those individuals who would plan to travel months in advance of their trip, such new technology would not have the same effects.
However, in viewing this issue in terms of day-trippers, and especially those who surf, posting such conditions and weather could have a significant impact, either positively or negatively, on the revenue that the tourism industry brings in. For individuals who plan a trip in December but do not plan to vacation until June, their travel, and their respective influx into that destination's tourism industry is set in stone. While these individuals may not participate in many different outdoor activities during the days with poor weather during their stay, their imminent stay opens up the door for possibility. However for day-trippers such as surfers, providing such technological information eliminates the long-practiced method of "risking it." Surfers who saw a beautiful day outside would, in years past, hop in the car and go to their favorite surfing destination. These individuals would stay and profit the tourism industry until the weather turned bad or the conditions worsened, upon which time they would leave -- early, but still after effecting tourism to a certain degree. Establishing such technology takes away the opportunity for these individuals to risk it, and the tourism industry could suffer. Additionally, surfers who would, without such technology, take their chances on a fair surf day, might instead wait for the web site at hand to depict "perfect" conditions before they ventured out.
However, certain risks can be overlooked in a sense, due to the frequency with which tourists are choosing outdoor destinations, such as beach resorts and surfing areas for their vacations. Tourists are choosing outdoor and nature based activities now more than ever before, and at the same time, their decision time-lines and length of vacations are shortening. Thus, weather becomes an increasingly-important factor in choosing where to travel as well as the overall satisfaction level with the vacation experience (Arrigo and Curtis, 2012, pp.3). Providing such technology, will undoubtedly provide these travelers...
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