Dove Shows No Love: How Essay

Length: 4 pages Sources: 3 Subject: Sports - Women Type: Essay Paper: #77337065 Related Topics: Target Audience, Love, Mother, Eating Disorders
Excerpt from Essay :

Though, the act of mothers teaching their daughters is one that only some females can identify with. Similar to the print ads, the commercials do not address those girls and women that are foster children or were abandoned or do not have a mentor of any type. Again, it seems that those groups that would, stereotypically speaking, benefit from a self-esteem movement are being overlooked by Dove, and are furthermore being neglected as members of the female entity. Furthermore, the commercial is implying that all mothers have a high enough self-esteem to teach their daughters to be positive about themselves; though, this is certainly not the case. For instance, a well-known psychotherapist who specializes in treatments of eating disorders with families asserted that, mothers with "unresolved body image concerns and disturbed attitudes towards eating and weight management are passed down" to their children, as a legacy of sorts (Natenshon). How are these mothers being addressed in the Dove commercials? How are these commercials helping the mother's self-esteem issues? Failing to address and acknowledge groups of females that do not fit the classic mother prototype ultimately has a negative impact on women and the generations to come. By not addressing all the parts of whole female entity in the commercial and print campaign, it will have a negative impact on the individuals that it does fail to address. Women that cannot readily identify with the image in front of them could lead to them having a more negative self-perception.

Dove, in their "movement of self-esteem" campaign has indirectly marginalized certain sub-groups of the female gender. By choosing these types of women in their media campaign, Unilever, a major corporation with a strong global presence, has reinforced the standard of "real" beauty, which according to the ads are people with flawless skin, a healthy body, a beautiful smile and tame hair; instead of celebrating individuality- a woman with society knows that self-esteem issues are rampant among the fairer sex thus depicting women as a weaker and feebler relative to males. Dove managed to neglect all women by using them as the subject of and the target audience in their national media campaign. The sequence of thinking that Dove wanted to initiate was that these "normal" women with "real beauty" did not have a problem with their bodies or themselves and were using Dove products, hoping to catalyze women who did have self-esteem issues to buy Dove products and feel as jovial as the women did in the print ads and commercials. As one women's blog stated, "Dove is merely profiting from the illusion of enhancing the self-esteem of women while simultaneously reinforcing the message (and myth) of firming cream to eliminate cellulite as a necessary part of a healthy body image" (Rivas).

After careful examination of the print and commercial ads that Dove launched as a part of their "movement in self-esteem" campaign for women, it seems that only some women's self-esteem benefited from the campaign while others were marginalized; but, more importantly this media campaign created a weak image of women as an entity. It should leave women saying that they have no love for Dove.

Works Cited

"A New Vision." Dove Features- Videos. Web. 21 March 2011. .

"Dove." Campaign for Real Beauty. N.p., n.d. Web. 21 March 2011. .

Dreisbach, Shaun. "Shocking Body-Image News: 97% of Women Will be Cruel to Their Bodies Today." Glamour n. pag. Web. 21 Mar 2011. .

Hintz-Zambrano, Katie. "No Love for Dove- Women Don't Like Models Who Look Like Them." Lemondrop. 26 March 2010. Web. 21 March 2011. .

Natenshon, Abigail. "Empowered Parents." When Parents Have Eating Disorders. Abigail H. Natenshon, n.d. Web. 21 March 2011. .

Rivas, Nathan. "Campaign for Authenticity." Beauty Bunch Blog. 07 October 2010. Web. 21 March 2011. .

Sources Used in Documents:

Works Cited

"A New Vision." Dove Features- Videos. Web. 21 March 2011. .

"Dove." Campaign for Real Beauty. N.p., n.d. Web. 21 March 2011. <>.

Dreisbach, Shaun. "Shocking Body-Image News: 97% of Women Will be Cruel to Their Bodies Today." Glamour n. pag. Web. 21 Mar 2011. <>.

Hintz-Zambrano, Katie. "No Love for Dove- Women Don't Like Models Who Look Like Them." Lemondrop. 26 March 2010. Web. 21 March 2011. <>.

Cite this Document:

"Dove Shows No Love How" (2011, March 23) Retrieved July 25, 2021, from

"Dove Shows No Love How" 23 March 2011. Web.25 July. 2021. <>

"Dove Shows No Love How", 23 March 2011, Accessed.25 July. 2021,

Related Documents
Love and Mythology
Words: 1476 Length: 4 Pages Topic: Mythology Paper #: 78043976

Mythology Tales of love begin with the creation of humans, and continue to the graphic media driven "reality TV" shows that televise the private lives of the bachelor and bachelorette and all the people competing for their love. Love is a feeling everyone can relate to, but it is unlikely most people would claim to understand love. Within almost every literary genre there are myths about love that fuel ideals

Love and Pain in the Work of Hugo
Words: 1584 Length: 5 Pages Topic: Literature Paper #: 26302226

Emotions of Love and Lust in the Works of Victor Hugo Victor Hugo is easily one of the major figures of world literature. Hugo has been responsible for painting some of the most compelling portraits of the struggle of the human condition and how certain emotional conditions continue to subsist among untold levels of depravity and suffering. One can examine The Hunchback of Notre Dame and Les Miserables as portraits of

Sweet Dove Died by Barbara
Words: 711 Length: 2 Pages Topic: Literature Paper #: 63105387

She does not appear to know what she wants, instead just amusing herself constantly. For Lenore, her relationships are what she does to pass the time. While Lenore has an interest in Humphrey and James, neither of them are likely to result in happy relationships. It seems that this is part of the reason she is interested in them, despite neither relationship having a future. For Lenore, happiness is

Rita Dove Is Perhaps the
Words: 2099 Length: 7 Pages Topic: Literature Paper #: 56233076

" Obviously, I personally wouldn't expect Rita Dove to stick with strict literary conventions without part of her poems' charm to be lost. It is interesting to note her attitude towards her African-American identity, as well as towards her presence as a woman poet. Asked in an interview whether she saw herself as an African-American poet, she answered that she was an African-American and she was a poet, so that altogether

Describe Yourself in Three Words or Less by Rita Dove
Words: 1016 Length: 3 Pages Topic: Literature Paper #: 82204124

Poetry Explication and Analysis Essay: “Describe Yourself in Three Words or Less” by Rita Dove Part I: Scansion and Analysis Rita Dove’s “Describe Yourself in Three Words or Less” is a poetic slap in the face to politeness and manners. She makes no apologies and no excuses. Her words resound with the lyrics of Nina Simone who sang similarly in her songs about being independent and doing as she pleased. Dove echoes

Crashaw Passivity As Active and
Words: 4120 Length: 13 Pages Topic: Literature Paper #: 91811489

Again, this feminine passivity outshines masculine action in its ability to experience divine and even human love. As Crashaw continues, the erotic imagery becomes more emboldened and perhaps slightly more ambiguous, not clouding or confounding interpretation but suggesting several alternatives that work towards the same end of demonstrating the purity of passivity in its relation to the divine. After setting up the concept of virginity, love, and an active passivity