Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
. In your position as a marketer in a hospital, do you think Dr. Grays Facebook page is an issue that warrants your attention? Why or why not?
As a marketer, yes, Dr. Grays facebook page should warrant attention for a number of reasons. First, the behavior portrayed on the page may not reflect the values, aims, and culture of the University. Although this is her personal page, it may cause so alarm as it relates to her ability to perform the job of a surgeon. As her personal page, some discretion should be given to Dr. Gray and her personal time. What Dr. Gray does in her personal time is her own business and should not be influence by the University. However, if her behavior has an impact on her ability to perform her job when she is at work, then issues can arise. This is particularly true if Dr. Gray exhibits traits or characteristics of alcoholism. This could have grave implications not only for Dr. Gray but for the University as well....
As such, the behavior does warrant some concern, but some benefit must be given to Dr. Gray and her personal life outside of work (Ashley, 2006).
2. With reference to the Four Quadrants Model (http://www.mspguide.org/tool/four-quadrants-change-framework), where do you think this scenario should be classified and why?
This scenario falls into Quadrant 1 Spiritual and Psychological matters. Here, the quadrant is predicated on perceptions and self-awareness. This is applicable to the case study as Dr. Gray and the marketer must be self-aware of their own biases and perceptions. As a marketer, the individual must be aware of the assumptions, values, and mindsets that undermine his or her perceptions of Dr. Gray. Likewise, Dr. Gray, must also understand that as a surgeon, she has an obligation to her herself and the university to conduct herself in a much higher standard. This does not mean she should not engage in parties and fun activities. Instead she should be aware of how the videos, photos, and profanity will be perceived by her future employers and clients. As…
References
1. Ashley, Benedict M., Jean De Blois, and Kevin D. O'Rourke. Health Care Ethics: A Catholic Theological Analysis. 5th ed. Washington, DC: Georgetown University Press, 20062. Baillie, Harold W., ed. Health Care Ethics. 6th ed. Boston: Prentice Hall, 2013.
Social Media's Massive Influence On Society Does Media-Based Relationship and Communities Have a Damaging Effect on Society Social Media's Massive Influence on Society Current mass media enduringly influence people. People undergo exposure to this impact, which they are unable to shun since mass and social media exists in all dispensations. Modern media are a crucial element of the contemporary culture, and they fashion cultural characteristics and viewpoints of people. In this situation and
Social Media and Emergency Communications Social Media Emergency Communications Social media popular crucial crisis emergency communications. Responders communicating public social media outlets, public communicating, responders. Individuals provide important information disaster The pros and cons Social media has allowed people to communicate with a large group of people in real time. The integration of social media in mobile devices has also spread its reach, which has allowed for ease of communication between individuals. In
Social Media and Law Enforcement Social Media Issues in law Enforcement Social media and law enforcement: Boon or bane? Social media is a fact of everyday modern life. For law enforcement personnel, it has created new opportunities to share resources with the public, including as 'tweeting' information about a possible suspect or releasing safety information to the public about terrorist incidents or natural disasters. At first, in the Internet age, police departments were
Social Media Marketing Risk in Social Media Marketing Role of Federal Government in Managing Cross Country Transactions Regulation of Customer Transactions through Government Branches Agency Relationship in Social Media Sites Social Media marketing is increasing at fast pace and giving business organizations an opportunity to offer their products to diverse market located all over the world. Likewise, customers are getting unlimited product varieties to choose from according to their need and preference. There are certain
Social Media The "United Breaks Guitars" phenomenon spawned a new era in consumer empowerment. As Kaufman (2012) states, "until very recently, there seemed to be fewer and fewer ways for ordinary people to fight back against powerful corporations." Now, consumers have a range of possible ways to get other consumers to change their purchasing behaviors -- hitting companies where it hurts the most. A friend recently posted on Facebook about a
Social Media - a New Kind of Security Problem in Business The Newest Threat to any Business: Social Media Social media is one of the most significant changes that has come about in communication today. However, it can also have serious implications for business and for the privacy and protection of businesses and employees. Overall, social media is not something that can be ignored by businesses today, because it can offer worries