This study will incorporate consumer perceptions and attitude green products, green values, green label and green environment. Finally, it will provide insights on areas of green buying commitment and green purchasing intention (Biel, Hansson & Ma-rtensson, 2008). References Abele, E., Anderl, R., & Birkhofer, H. (2005). Environmentally-friendly product development: Methods and tools. London: Springer. Ahvenainen, R. (2003). Novel food packaging techniques. Boca Raton, FL: CRC Press Biel, a., Hansson, B., & Ma-rtensson, M.

In a report on recent research in this area, Hickman (2008) states that, "Although the public recycle newspapers and bottles, only one eighth of clothes are recycled through charity shops About 70 per cent goes straight to landfill or incineration" (Hickman). This is telling example, of the way that Fast Fashion can affect the environment. The fact that these fashions are relatively cheap means that they are more easily discarded that

217+). It is not only the consumer, then, who might be affected by cost; producers also might be reluctant to grown or process organic foods unless they believed that consumers would continue to be willing to pay the price of the organic foods. Their study focuses "on the benefits associated with segregation and labelling strategies that are commonly gauged by the size of premiums consumers are willing to pay

For instance, approximately 33 per cent of Thailand's water sources are categorized as having poor quality and the phenomenon is considered a serious environment problem. Moreover, Thailand is ranked among the last Asian countries based on amounts of fresh water available per capita (WWF, 2010). In this context, the Thai government and the Thai people have commenced to pay more attention to the effect of the environmental problems, as well

Consumer Psychology Persuasion lies at the heart of successful advertising and marketing campaigns. In attempting to persuade individuals and groups, advertising agencies and social psychologists face the enormous difficulty of changing attitudes. The following technique achieves attitude change by manipulating the underlying beliefs. Changing Beliefs. Although consumer attitudes are notoriously resistant to change, this technique achieves it through switching the focus of its attack away from the attitudes themselves and onto the underlying

Consumer Psychology In today's world, more than ever before, global business has grown to rely heavily on the influential effects of advertising. Consumers are persuaded to part with billions of dollars every day in exchange for product and services that advertising has brought to their attention. Yet, despite the awareness of the advertising that surrounds them, the vast majority of consumers remain ignorant of the intensive research and psychological methodology that