E-Books And Consumer Attitudes The A-Level Outline Answer

Length: 2 pages Subject: Business - Advertising Type: A-Level Outline Answer Paper: #66091636 Related Topics: Novel, Book, Reliability
Excerpt from A-Level Outline Answer :

Also, as time goes by, technology will become cheaper and cheaper, so these devices will likely fall in price over the next few years. Again, this is another area where-book and e-reader manufacturers and retailers could do well by incorporating this technology into devices that are hand-held and already in use like cell phones or tablets.

Interestingly enough the survey revealed another specific consumer concern associated with e-books that could be taken advantage of by manufacturers in order to sell more products or help to boost the popularity and image of the company. Those surveyed felt that e-books and their usage relative to the environment was important to them. Consumers see e-books as environmentally friendly alternatives to paper books and publications, and manufacturers could do well in helping to accentuate and reinforce this fact. The


Packaging could be produced to help emphasize this to potential environmentally conscious customers.

The survey on e-books offers an excellent opportunity to re-tool the manufacturers' approaches to marketing these products. Certainly not all of the consumers' concerns were represented on the survey but the most important and visible ones were. With a small amount of effort and marketing changes the manufacturers and retailers of e-books could better cater to the consumers' desires relative to this technology. Certainly it is very difficult to lower the cost of a product that is expensive to produce, but other create approaches to this consumer concern are available.

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