In addition to this software implementation, the use of monitoring technology will allow a company to consolidate information from their various security sensors and codes and provide a "single image of potential intrusions for effective incident response" ("E-business Security Issues," 2007). The implementation of these software programs is especially important as e-commerce expands to include access from mobile devices. Purchasing products via brick and mortar stores allow the consumer to test out hardware in store, as well as do a side-by-side comparison of accessories and other products available in the store. The most efficient method of distribution is the direct channel of distribution. Direct purchasing affords the consumer access to trial versions of software and allows them to shop from the comfort of their home, 24/7....

Also, the purchase of a product is not dependent on store availability. Another benefit of direct distribution is the ability to purchase a product and have it shipped to any destination. Oft times, e-stores will promote products only available online or in-stores.
The collaboration of brick and mortar stores and their e-commerce counterparts benefit both company and consumer by giving both parties what they want. The company wants the consumer to buy their goods and services, and the consumer wants to be able to research and compare products and purchase them at their convenience. As e-commerce opportunities continue to develop, companies will be able to introduce and sell their products in untapped markets.

Reference List:

"E-Business Security Issues." 2007. E-Commerce Program. Retrieved from