Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
This aspect of capturing or quantifying behavior and predicting which strategies and personalization options will lead quickest to trust is an emerging field of research which makes e-commerce the most unique selling channel today (Sinclaire, Simon, Wilkes, 2010).
Finally, there are the theories being created that attempt to explain the wide variation in e-commerce adoption over time. These theories are quick to point out that personalization is vital to attain a high level of user adoption and continued use of a website for ordering products (Grandon, Nasco, Mykytyn, 2011). The analyses of why adoption varies so much across e-commerce websites also are being linked to the latency and relevancy of content streams and expertise offered for no charge. This strategy is one many companies in B2B marketing rely on, as they have the opportunity to become trusted advisors to their potential clients by sharing in-depth expertise at no charge (Grandon, Nasco, Mykytyn, 2011). For B2B marketers, their...
The use of e-commerce websites to strengthen and clarify value propositions in B2B markets is also prevalent today.
References
Grandon, E., Nasco, S., & Mykytyn, P.. (2011). Comparing theories to explain e-commerce adoption. Journal of Business Research, 64(3), 292.'
Kubiak, B., & Weichbroth, P.. (2010). Cross- and Up-selling Techniques in E-Commerce Activities. Journal of Internet Banking and Commerce: Special Issue for ICEP 2010 (International Conference..., 15(3), 1-7.
Sinclaire, J., Simon, J., & Wilkes, R.. (2010). A Prediction Model for Initial Trust Formation in Electronic Commerce. International Business Research, 3(4), 17-27.
Su, C., & Chuang, H.. (2011). Toward Mass Customized Product Deployment in E-Commerce: The Modularization Function and Postponement Strategy. Journal of Organizational Computing and Electronic Commerce, 21(1), 24.
The ability to create a more effective knowledge management and learning system is more important than just creating an online store and populating it with products, which is a key lessons learned through much of the analysis for this report (Molla, Heeks, 2007). The internationalization of e-commerce then is the antithesis of one-size-fits all; it is rather the ability to tailor e-commerce strategies with accuracy and precision to the
Com. Kozmo has agreed to pay Starbucks $150 million for utilizing Starbucks 2100 retail outlets for in-store promotion. Some of the other measures are that Kozmo will place drop boxes at Starbucks stores to cater to video returns and Kozmo will also deliver Starbuck's roasted coffee by the pound against orders received over the Internet. It is expected that this agreement will lead to other online ventures that could include
Icio.us, which enable users to publish, categorize, and share their bookmarks Wikis • Enables users to create and edit the content of a Web site, leveraging the expertise of online users • Consumer Wikis enable users to comment on content, in addition to editing content • Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles Sources: (Bernoff, Li, et.al) This is revolutionizing the role of e-commerce today and leading to much faster rates of
E-Commerce on Business Strategy The purpose of this literary review is to determine the effects and impacts of e-commerce on business strategies and internal processes with particular emphasis on the travel industry. Our review will include material from several different sources including the Sloan Management Review, Travel Weekly and white papers from Ernest & Young. We will begin by defining E-commerce and the impact of it in the new economy. Subsequently we
Much marketing research has been done on analysing customer behaviour and retention. As a consequence, it is crucial for online companies to create a loyal customer base, as well as to monitor the profitability of each segment (Reinartz and Kumar, 2002) Definition of customer e-loyalty Customer loyalty has been defined as "a deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or
The identification of resources, as well as capabilities, enables a comparison of strengths and weaknesses against opportunities and threats (McGee et al., 2005). The value of these resources should increase in the event of an alliance. The three companies have considerable financial resources given their global presence and a combined equity of almost a hundred billion Euros. They have manufacturing facilities within the NAFTA area, the EU, and the BRIC