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This strategy targets not only the traveler who has already made a decision to go on a vacation, but also the traveler who is only perusing the idea.
Cheap Tickets.com offers a similar service and similar e-commerce strategies. Like Orbitz, cheap tickets allows customers to run personalized searches and informs travelers about trip ideas and deals through a travel deals blog. Cheap Tickets, however, employs several different e-commerce strategies. The site offers tickets for live events, a service comparable to that of Ticketmaster. This strategy allows customers who are booking travel in a certain area to simultaneously scan for events they wish to attend and book their tickets, a convenience that Orbitz.com does not offer. Similarly, Cheap Tickets caters to customers who are looking for a last minuet deal on a destination or event with the deal of the week. By employing these strategies, the web site not only entices the traveler who is simply considering an event, but also, the customer interested in browsing local and non-local events.
Through targeting the customer who does not want...
Both sites offer services and provide customers with articles and information about traveling and travel destinations to help them choose a service. Based on this analysis of both travel sites, one can conclude that booking travel on the Internet is a great deal more convenient than booking travel through a physical agency. Thus, e-commerce travel industries have employed successful marketing strategies. An examination of the marketing strategies used by both companies suggests that companies marketing services must entice customers through promoting the ease and cheapness of what they provide while those marketing products focus more on the product's importance and excellence. In other words, an examination of the sites' e-commerce strategies suggest that companies marketing services must work harder to convince customers that they need or want the service, as opposed to those marketing products, which only promote the excellence of the product.
E-Commerce Communications Electronic commerce or e-commerce is the term used to describe all forms of information exchange and business transactions based on information and communication technologies. There are different types of formal definitions of e-commerce, but the wide scope involved has resulted in many definitions focusing on only certain aspects. A fairly comprehensive definition covers e-commerce from four different perspectives (Kalakota and Whinston, 1997, p.38) - communications, business process, service and
E-Commerce and Internet E-commerce Brief overview of the business The business that requires a website is a local food store called People's Food Community that sells organic products and buys produce from the local farmers. This business is local in every sense and they cater to people who are health-conscious and support local farming and community. They have their own deli, bakery and salad bar that is popular among a good section of
Yet, there is still tremendous opportunity for many procurement organizations of travel industry operators to improve their performance as a significant gap exists between the Best in Class companies and the rest of the field. Best in Class enterprises understand that technology is a process-enabler, not a process in and of itself; successful organizations have efficient, proven processes in place before introducing a new technology. This translates into patience in
Similarly, in a study of 60,000 Internet users, Forrester found that the number of people booking online travel has dropped by 9% from 2005 to 2007. Apparently, found Forrester, people do not like to spend hours using search filters to sort through billions of pages. Also, these travel websites consumers want to talk to a person about their travel needs. Instead of typing in their needs into their computer and
A company's success or survival, no matter the field it operates in, relies on the satisfaction that the company is able to provide for its clients. Research Scope The scope of the research regards the synthetic definition of the information that must be obtained through this research. The scope of this research project is determining and evaluating the current situation and estimating the future situation of high street travel agents compared
Security will be minimal, except with payment information. Little need exists for updates. Question Two: On ifilm.com, there are numerous third party plug ins, including Spike and Discovery Channel. On espn.com, third party plug ins include travel, arcade games, Circuit City, MLB.TV, and Wacovia.com, among others. Question Three: The website reviewed here is www.GoNomad.com, a travel-based website that is a free resource to travelers while making its money by providing various affiliate-based travel