In addition to optimizing the website and driving traffic through search engines, wholesale mortgage consider advertising on third party websites and in search engines using a combination of banner advertisements and text links.
Graphical banner advertisements, pop-ups and text based ads are online ads that are placed on third party websites, linking back to a website is another way of using emarketing. The ads are designed to encourage users to click through to a site to learn more and ultimately, to buy. These ads can be set up for a fee pay-per-click, pay-per-lead, pay-per-sale or they can be part of a reciprocal ad exchange with an online 'partner', where one can place a partner's ad on one's website in exchange for the partner doing the same.
Another, often overlooked, but cost-saving method of marketing the business online is by publishing editorial in third party ezines, enewsletters and on information-based websites or much better starting one's own newsletter. Just as editorial in offline media can help position you in a field as an expert, and drive readers online to a website, providing articles written to targeted online media can also drive traffic to a website, often with no out of pocket expense specially when the matter is related to wholesale mortgage.
Permission-based email marketing can be a low-cost and very effective supplement to a website marketing strategy. It can help to build a relationship between the business and the target market, and can drive traffic back to the website. Email marketing can consist of direct email blasts and sales letters, personalized auto-responders and/or email newsletters.
Another new and important method is that of bolg. A blog or weblog is simply a web page that scrolls chronologically like a journal and contains links to other Web sites of interest. Blogs, as creative online journals, have been used by technical specialists for a number of years, but business blogs or b-blogs are just now making inroads into the mainstream....
As an alternative, very low-cost (or even free) means of electronic communication, blogs can make up a significant part of an overall marketing strategy. Though b-blogs carry an inherent marketing focus not found in creative weblogs, their casual structure provides the opportunity to connect on a more immediate and personal level than traditional websites and newsletters allow and hence could prove worthwhile for a mortgage business.
Affiliate programs, also known as referral programs or partnership programs work by paying a commission for each transaction a website produces for a third party. Affiliate programs are generally offered by sites selling goods or services. These sites may offer a commission payment based on a percentage of the revenue generated by purchases made by visitors coming from a specific site.
Infomediary Model
The term infomediary refers to an organization that collects and sells information about consumers or businesses. In this sense an infomediary is just like a market research firm. The infomediary often performs the same functions as those in the direct selling, content sponsorship, and intermediary models. Usually the infomediary compensates the consumer for sharing her information. One very interesting type of infomediary is a variation on the content sponsorship model. A mortgage business has to look if infomediary business model of e-marketing would be of any use to it or other model extensively discussed above would be more useful. Depending upon the nature of the business advertising model seems a lot more productive and useful to the business.
References
Mack, T. (2000). Electronic Marketing: What You Can Expect. The Futurist. Volume: 34. Issue: 2.
Cunningham, M. (2001). B2B: How to Build a Profitable E-Commerce Strategy. Perseus Publishing (Current Publisher: Perseus Publishing): Cambridge, MA.
Successful Marketing Demands New Approach'. USA Today. Volume: 129. Issue: 2663. August 2000.
