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5A. EasyJet has been innovative in both its operations and its service offering. The company has found unique ways to drive revenue from passengers beyond the basic seat offerings. They have utilized the Internet and other information technology such as text messaging as a service and marketing tool to a greater extent than many of their competitors (Caswell, 2007). They have also been innovative in their choice of strategic alliances, such as their deal with Business Travel International (BTN, 2005). Furthermore, many of their techniques and structures for cost management show their innovative approach on the operations side. The design of their route architecture, their methods for increasing aircraft turnaround time and other efficiency strategies are innovative (Messinger, 2006).
5B. These services are moderately innovative. EasyJet's business model is similar to other low-cost airlines, but they have implemented their own improvements. Despite being modeled after other companies, EasyJet has consistently worked to build upon earlier innovations and existing features. Thus, EasyJet is an innovative company, but their innovations are focused more on improving or enhancing existing product/service offerings rather than the development of entirely new ones.
5C. Innovation is moderately important for the long-term growth and survival. EasyJet's innovations are focused either on cost reduction or on service differentiation. Cost reduction is the key driver in EasyJet's business, so the ability to innovate new techniques will enhance their long-term growth. In terms of differentiation, this is less important at the current stage of EasyJet's operations. They have established both size and brand recognition, so are relatively insulated against the threat of new competitors. Thus, differentiation is not as important to the future growth...
Retrieved Novembe 25, 2008 at http://www.reuters.com/finance/stocks/incomeStatement?stmtType=INC&perType=ANN&symbol=EZJ.L
EasyJet Investor Day 2008 from EasyJet. Retrieved November 25, 2008 at http://www.easyjet.com/common/img/analyst_and_investor_day_2008.pdf
No author. (2008). EasyJet. Biz/Ed. Retrieved November 25, 2008 at http://www.bized.co.uk/compfact/easyjet/easyindex.htm
No author. (2007). Gate Gourmet Signs Multiple-Year Contract with EasyJet. Food Business Review. Retrieved November 25, 2008 at http://www.food-business-review.com/article_news.asp?guid=9B01E1FA-A6F7-4A8A-A3D7-A6228323DE2D
No author. (2008). Company Overview. EasyJet.com Retrieved November 25, 2008 at http://www.easyjet.com/EN/About/Information/index.html
Messinger, Adam (2006). A Start-Up Airlines? O'Reilly Radar. Retrieved November 25, 2008 at http://radar.oreilly.com/archives/2006/12/a-startup-airli.html
No author. (2005). BTI to Access EasyJet for Corporate Customers. Business Travel News. Retrieved November 25, 2008 at http://www.allbusiness.com/transportation-communications/transportation-services/4137869-1.html
Caswell, Mark. (2007). EasyJet Launches Free Text Reminders for Gatwick Flights. Business Traveller. Retrieved November 25, 2008 at http://www.businesstraveller.com/news/easyjet-launches-free-text-reminders-for-gatwic
No author. (2008). EasyJet selects RightNow to Improve Customer Service. CRM Today. Retrieved November 25, 2008 at http://www.crm2day.com/content/t6_librarynews_1.php?news_id=EEpFpFppllQdajKlVW
No author. (2006). EasyJet Expands as Profits Soar. BBC. Retrieved November 25, 2008 at http://news.bbc.co.uk/1/hi/business/6145872.stm
Works Cited
EasyJet financials from Reuters. Retrieved Novembe 25, 2008 at http://www.reuters.com/finance/stocks/incomeStatement?stmtType=INC&perType=ANN&symbol=EZJ.L
EasyJet Investor Day 2008 from EasyJet. Retrieved November 25, 2008 at http://www.easyjet.com/common/img/analyst_and_investor_day_2008.pdf
No author. (2008). EasyJet. Biz/Ed. Retrieved November 25, 2008 at http://www.bized.co.uk/compfact/easyjet/easyindex.htm
No author. (2007). Gate Gourmet Signs Multiple-Year Contract with EasyJet. Food Business Review. Retrieved November 25, 2008 at http://www.food-business-review.com/article_news.asp?guid=9B01E1FA-A6F7-4A8A-A3D7-A6228323DE2D
No author. (2008). Company Overview. EasyJet.com Retrieved November 25, 2008 at http://www.easyjet.com/EN/About/Information/index.html
Messinger, Adam (2006). A Start-Up Airlines? O'Reilly Radar. Retrieved November 25, 2008 at http://radar.oreilly.com/archives/2006/12/a-startup-airli.html
No author. (2005). BTI to Access EasyJet for Corporate Customers. Business Travel News. Retrieved November 25, 2008 at http://www.allbusiness.com/transportation-communications/transportation-services/4137869-1.html
Caswell, Mark. (2007). EasyJet Launches Free Text Reminders for Gatwick Flights. Business Traveller. Retrieved November 25, 2008 at http://www.businesstraveller.com/news/easyjet-launches-free-text-reminders-for-gatwic
No author. (2008). EasyJet selects RightNow to Improve Customer Service. CRM Today. Retrieved November 25, 2008 at http://www.crm2day.com/content/t6_librarynews_1.php?news_id=EEpFpFppllQdajKlVW
No author. (2006). EasyJet Expands as Profits Soar. BBC. Retrieved November 25, 2008 at http://news.bbc.co.uk/1/hi/business/6145872.stm
This came as result of the firm's cost-cutting efforts after it lost $85 million in 2008 amid the start of the downturn and skyrocketing fuel prices. The company had also turned a profit in 2007 (MSN Moneycentral, 2010). Clearly, the company has been able to adapt to its circumstances and meet its financial objectives. Revenues, however, shrunk in 2009, no doubt as the result of cutting routes in order
7% The company tangible assets consist of the plant, property, equipment such as the fleet of aircrafts that the company uses for its business operations. Other tangible assets include various building the company is using for business operations. The company tangible assets also include company computers, brand names and various computer software than the company is using to improve its business operations. However, the company intangible assets declined by 1.2% between
2.0 Strategic Situation Analysis In order to understand the nature of aircraft manufacture at Boeing, it is important to have a clear vision of how outsourcing plays into the manufacture of aircraft. Let us use the example of Boeing's Dreamliner. The following illustration explains how outsourcing plays a key role in Boeing's business strategy. These represent TIER 1 suppliers. Figure 1. Source http://seekingalpha.com/article/17727-boeing-s-outsourcing-for-the-787-dreamliner From here, the parts go to the plant in Everett and
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