Easy Jet's Operations Represent a Thesis

Excerpt from Thesis :

The crew area at airports, for example, is relatively spartan.

5A. EasyJet has been innovative in both its operations and its service offering. The company has found unique ways to drive revenue from passengers beyond the basic seat offerings. They have utilized the Internet and other information technology such as text messaging as a service and marketing tool to a greater extent than many of their competitors (Caswell, 2007). They have also been innovative in their choice of strategic alliances, such as their deal with Business Travel International (BTN, 2005). Furthermore, many of their techniques and structures for cost management show their innovative approach on the operations side. The design of their route architecture, their methods for increasing aircraft turnaround time and other efficiency strategies are innovative (Messinger, 2006).

5B. These services are moderately innovative. EasyJet's business model is similar to other low-cost airlines, but they have implemented their own improvements. Despite being modeled after other companies, EasyJet has consistently worked to build upon earlier innovations and existing features. Thus, EasyJet is an innovative company, but their innovations are focused more on improving or enhancing existing product/service offerings rather than the development of entirely new ones.

5C. Innovation is moderately important for the long-term growth and survival. EasyJet's innovations are focused either on cost reduction or on service differentiation. Cost reduction is the key driver in EasyJet's business, so the ability to innovate new techniques will enhance their long-term growth. In terms of differentiation, this is less important at the current stage of EasyJet's operations. They have established both size and brand recognition, so are relatively insulated against the threat of new competitors. Thus, differentiation is not as important to the future growth prospects of EasyJet as it has been in the past.

Works Cited

EasyJet financials from Reuters. Retrieved Novembe 25, 2008 at http://www.reuters.com/finance/stocks/incomeStatement?stmtType=INC&perType=ANN&symbol=EZJ.L

EasyJet Investor Day 2008 from EasyJet. Retrieved November 25, 2008 at http://www.easyjet.com/common/img/analyst_and_investor_day_2008.pdf

No author. (2008). EasyJet. Biz/Ed. Retrieved November 25, 2008 at http://www.bized.co.uk/compfact/easyjet/easyindex.htm

No author. (2007). Gate Gourmet Signs Multiple-Year Contract with EasyJet. Food Business Review. Retrieved November 25, 2008 at http://www.food-business-review.com/article_news.asp?guid=9B01E1FA-A6F7-4A8A-A3D7-A6228323DE2D

No author. (2008). Company Overview. EasyJet.com Retrieved November 25, 2008 at http://www.easyjet.com/EN/About/Information/index.html

Messinger, Adam (2006). A Start-Up Airlines? O'Reilly Radar. Retrieved November 25, 2008 at http://radar.oreilly.com/archives/2006/12/a-startup-airli.html

No author. (2005). BTI to Access EasyJet for Corporate Customers. Business Travel News. Retrieved November 25, 2008 at http://www.allbusiness.com/transportation-communications/transportation-services/4137869-1.html

Caswell, Mark. (2007). EasyJet Launches Free Text Reminders for Gatwick Flights. Business Traveller. Retrieved November 25, 2008 at http://www.businesstraveller.com/news/easyjet-launches-free-text-reminders-for-gatwic

No author. (2008). EasyJet selects RightNow to Improve Customer Service. CRM Today. Retrieved November 25, 2008 at http://www.crm2day.com/content/t6_librarynews_1.php?news_id=EEpFpFppllQdajKlVW

No author. (2006). EasyJet Expands as Profits Soar. BBC. Retrieved November 25, 2008 at http://news.bbc.co.uk/1/hi/business/6145872.stm

Sources Used in Document:

Works Cited

EasyJet financials from Reuters. Retrieved Novembe 25, 2008 at http://www.reuters.com/finance/stocks/incomeStatement?stmtType=INC&perType=ANN&symbol=EZJ.L

EasyJet Investor Day 2008 from EasyJet. Retrieved November 25, 2008 at http://www.easyjet.com/common/img/analyst_and_investor_day_2008.pdf

No author. (2008). EasyJet. Biz/Ed. Retrieved November 25, 2008 at http://www.bized.co.uk/compfact/easyjet/easyindex.htm

No author. (2007). Gate Gourmet Signs Multiple-Year Contract with EasyJet. Food Business Review. Retrieved November 25, 2008 at http://www.food-business-review.com/article_news.asp?guid=9B01E1FA-A6F7-4A8A-A3D7-A6228323DE2D

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