Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Pricing
It is not necessary for marketers to give goods away for free, but things like free shipping and free returns both serve two important purposes in online retailing. The first is that they lower a critical cost barrier between online retailers and offline ones. Consumers may or may not incur costs associated with going to be store to buy something (depending if they walk or not) but these costs are basically ignored by the consumer. The gas used to drive to the store is never factored into the purchase decision. It is not like that with e-commerce. Consumers see added charges for things like delivery and they realize that the goods are not cost-competitive. A price-sensitive consumer will quickly realize that the shipping charge is essentially the charge for the convenience of buying from home. For the online retailer, this added cost makes them go from being cost-competitive with offline shopping to a situation where they have...
As a consequence, the e-commerce company almost has to offer free shipping in order to entice consumers to purchase online vs. offline, and this is double true for goods that are easy to acquire offline.
Returns work on a similar principle. The difference is that consumers do not always make returns. But what they want is a means of returning goods that is hassle-free. Hassle-free returns are used as a marketing tool by offline companies as well -- Nordstrom is a famous example. For online retailers, free returns are not going to be expensive because most people are not going to go to the trouble, but they allow consumers to have a higher degree of confidence in the transaction. That is the role that returns play for most consumers -- a safety net. If they have to pay a fee to avail themselves of the safety net, that increases the risk associated with the purchase. Free returns lower than risk…
e-commerce has helped to redefine how businesses operate, subsequently changing how they interact with consumers. Due to the rise of e-commerce, channels of distribution are also changing and are giving consumers more purchasing options. As a major contender in the sale of consumer electronics, Apple has had adapt to the changing business model and provide consumers with new purchasing options. Several methods of distribution can be employed to deliver goods
E-Commerce and Business Process E-Commerce Defined E- commerce as modern business methodology Characteristics of internet and traditional markets Benefits of E-commerce Critical Success Factors of E-commerce E-commerce applications Types of E-commerce business models Security and legal issues Apple Company and E-commerce Business and E-Commerce Implementation of E-commerce Conventional market approach vs. modern market approach E-Commerce Applications Types of E-Commerce models E- commerce defined: E-commerce is broadly described as "utilizing online sources as well as tools to perform business in a far better way - more effectively
Since the store sells clothing and accessories, it's highly visual and isn't quite so dependent on language and such related issues, one needn't worry about translation as much. When it comes to government, it will be necessary to acquaint oneself with the laws of merchant selling online in each of the respective countries where one will be shipping items to. The most crucial aspect about infrastructure is that the shipping
E-Commerce Communications Electronic commerce or e-commerce is the term used to describe all forms of information exchange and business transactions based on information and communication technologies. There are different types of formal definitions of e-commerce, but the wide scope involved has resulted in many definitions focusing on only certain aspects. A fairly comprehensive definition covers e-commerce from four different perspectives (Kalakota and Whinston, 1997, p.38) - communications, business process, service and
S. Home Console Hardware Market Figure 4: Home Console Hardware Sales in Europe Source: Nintendo Investor Relations (2009) Clearly the Wii was able to gain an exceptionally large market share quickly after being launched. This was accomplished in the midst of a global recession as well Market Demographics and Needs For many who believe the computer gaming market is one that is composed of teenagers, their stereotypes of gamers is quite off the mark.
Niche products also can compete well in e-business (vegetarian, organic and fair trade goods). A report from Forrester Research finds that e-businesses will account for 10% of total U.S. retail sales by 2008. (Rush, 1) E-business will affect entertainment by offering all kinds of entertainment choices over the Internet. Broadband and cable Internet will be able to offer TV programs, movies, games and other entertainment options, competing with usual entertainment