Verified Document

Economics Industry And Company Facts: Essay

Travelers, on the other hand, are willing to pay a slightly higher price for slightly higher performance and greater ease in carrying the unit around. Salespeople and others that are often on the road for business need a machine that can keep up with them and all of their work but that isn't cumbersome in terms of size or budget. Though a significantly smaller portion of the industry's customers fall under this category when compared to the Workhorse category, there is still substantial profitability to be had with these consumers as well as potential technology spillovers from innovations made on Traveler-focused products.

Competition

Iconic, Inc. is entering the microcomputer field along with six other competitors, and though Iconic, Inc. is currently the overall market leader there are specific sectors in which the company is being especially threatened, and competition is still quite fierce. Some competitors are focusing on other consumer segments, which carries certain clear advantages for Iconic, Inc. And the decision to focus on this company's strengths, yet there is also significant overlap in targeting and marketing efforts as well as the issue of ongoing competition in the industry as a whole. The following table breaks down the competitive analysis of Iconic, Inc. And its two primary competitors in the Workhorse and Traveler sectors.

Table 1: Competitive Analysis

Factor

Iconic, Inc.

Strength

Weakness

Ikonic

Quantum

Products

Products offered in all five consumer segments, with emphasis on targeted areas x

Offers products in four fo ive segments with less specialization

Offers products in only two consumer segments

Price

Target segments for the company are moderately...

oderately price sensitive x
Price sensititivty profile is similar to Iconic, Inc.'s, and products are competitively priced

Products have yet to show substantial competitiveness in pricing/feature ratios

Quality

Quality control costs have been kept relatively low without sufficient detriment to product quality x

Quality costs are lower, as is quality itself

Higher quality costs are contributing to slower sales

Selection

Four brands in five segments gives consumers greater selection and brand familiarity x

Four segments served by as many product lines provides Ikonic with similar familiarity

With a single brand in two segments, selection is not a focus of this company

Service

Service and customer satisfaction are primary concerns for the business and will represent a major resource outlay x

Service data currently unavailable

Service data currently unavailable

Location

Manufacturing ill take place in Mexcio for distribution throughout the Western Hemisphere

x

Manufacturing centered in Canada for North American markets

Asian manufacturing for Asian and European distribution

Sales Method

Direct-to-business sales will form the bulk of the company's revenue stream

Retail efforts have been identified by this company as the option with highest potential rewards

Wholesaling and retail options have been explored by this company

Advertising

advertising trhough websites and traditional media aimed at business consumers

Direct end-user advertisments are preferred

Trade shows and retail expos are the primary marketing tools of this company

Cite this Document:
Copy Bibliography Citation

Related Documents

Economics Government Regulations May Have Played a
Words: 1483 Length: 5 Document Type: Term Paper

Economics Government regulations may have played a role in the creation of the crisis, but there were many causes of the crisis and indeed many different negative outcomes. The credit crisis in particular occurred when the financial system began to collapse under the weight of bad assets that had been purchased under the assumption that they were AAA quality. This calls to account three areas where added regulation could have at

Economic Crash Through the Works of Wessel, Lewis and Sorkin
Words: 2728 Length: 8 Document Type: Term Paper

Sorkin's book does a good job of giving the details on what happened among Lehman Brothers, Barclays, JP Morgan, Goldman Sachs, the Fed, and Big Gov following the collapse. Essentially, everyone had egg on his face -- but some of the bigger powers had the muscle to save face -- and sink competitors at the same time: which is exactly what Goldman Sachs did to Lehman. Goldman had been placing

Economics of Healthcare the Economics of Health
Words: 1981 Length: 7 Document Type: Essay

Economics of Healthcare The Economics of Health Care The healthcare in the United States is a system of economics that has been referred to as a Ponzi scheme and most assuredly, the economics of the U.S. healthcare system are unsound at best. The United States is the only industrialized nation in the world that fails to provide universal access to basic health care and according to the work of Kilchevsky (2004), 'the

Economic System of Mexico Mexico, Which Is
Words: 2017 Length: 8 Document Type: Term Paper

Economic System of Mexico Mexico, which is officially United Mexican States, is a country that is bordered by the United States, the Gulf of Mexico and the Caribbean Sea; Belize and Guatemala; and the Pacific Ocean (Concise Columbia, 2000). The country's capital is Mexico City and its other main cities include Guadalajara, and Monterrey. Mexico's landscape is predominantly mountainous. While lowlands lie in the southeast and along the coasts, the heart of the

Economic Growth in Canada Surged
Words: 5847 Length: 15 Document Type: Term Paper

This developed later into selling feeder stock to U.S. where the costs of feed were less. In terms of agriculture, Canada does not have a suitable climate to grow corn, and during the 1890s there was the change in cultivation through the use of a new variety of wheat called 'red fyfe' that has a short growing season. This also provided better prices for the farmers and was suited

Economic Development and Trade in an Era
Words: 4535 Length: 12 Document Type: Term Paper

Economic Development and Trade In an era of increased globalization and advancements in technology, it has become increasingly important for all of the nations of the world to keep bringing improvements in their economic infrastructure and to expand their businesses on the global scale. It has been observed that without a reasonable level of economic development any country cannot gain a competitive position in the world market. This is the dilemma

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now