A thorough and comprehensive analysis of the Operational Impact of EMV implementation

In order to mitigate the various threats faced by the Iranian banks while implementing the EMV standards, it is necessary to conduct a thorough and comprehensive analysis of the impact that such a move would have on the general operation of the Iranian banks as well as their internal processes (OVCMarketing, 2010). The internal processes are to be reviewed in terms of the operational and business aspects. The review will ensure that all of the changes to the organization's internal process are appropriately addressed as a move targeting the overall implementation of the plan. Such a move is expected to impart positive momentum on customer service strategy which is equally important under the new EMV environment. The move would then facilitate the dynamics necessary for the training of the staff as well as the communications between the customers as well as the merchants. This is coupled with a succinct definition of roles as well as responsibilities of the various banks' branches for the process of EMV roll out and the ever necessary requirement of programme support.

The main areas to be addressed are:

The impact that the introduction of EMV would have on the operations of the existing cards and infrastructure

The effects of EMV implementation on the processes and operations of dispute resolution

The effects of EMV migration on the customer service processes as well as procedures

The need for various rigorous marketing and promotion operations aimed at supporting the newly acquired EMV programmes

A precise outline and definitions of the various roles as well as responsibilities of the various Bank Branches and other necessary distribution channels.

The impact of EMV implementation on the merchants and the need for...

HSBC Appoints Gemalto to Facilitate the EMV Migration of Its Credit Cards
across 19 Markets in Asia Pacific

http://www1.albawaba.com/news/hsbc-appoints-gemalto-facilitate-emv-migration-its-credit-cards-across-19-markets-asia-pacific

Chase (2010). Your Reference Guide to EMV Integration:Understanding the Liability Shift

http://www.orhma.com/DOWNLOAD/2010/EMV_Guide_FINAL_032510.pdf

OVCMarketing (2010). EMV the Business Challenge

http://ovcmarketing.com/report_emv.html

Spidle, D (2010).EMV Implementation for Issuers: 7 Decisions You Must Make Before Issuing

Your First Chip Card

http://www.paragonedge.com/Paragonweb/news/industry_insights/chip-card-implementation-for-issuers.pdf