Enhancing Company's Success by Formulating Succinct Strategies

Human Resources Strategic Management At Apple Inc The article opens with the illustration of thousands of people laid off from Apple, Inc. The firm did not especially focus on working with its management and marketing strategies in the course of operations. This situation changed when talented marketers (Jobs and Sculley) were absorbed into the company's operations. Apple started expanding into broader markets through joint ventures and acquisitions. The issue was not to change the working strategy in the short run.

The work positions contributed to the firm's effectiveness and keeping their employees would contribute to faster attainment of success. The following study shows that appropriate strategic management strategies can only help a company to realize its goals and mission through qualified and motivated personnel. According to Yoffie and Slind, (2008), the firm started with a comprehensive product line reaching broader computer markets. The development team launched the iPod, 3G network, and the iTunes to advance the technological presence in competitive marketplaces.

The organization became an industry leader through leadership of Wozniak for the Macintosh brand. The technology became a slow take on (Yoffie & Slind, 2008). The Apple did not defeat its competitors in the efforts. Sculley brought in desktop publishing that focused on educational markets that sold at top prices. The fact that Sculley was a guru in marketing, he hit the tech markets through personal assistants gadgets. One of the smartest moves Apple made includes forming a joint venture for the competitors.

The tech products dropped in sales while Apple and IBM parted even with hardships in advancing the joint venture mechanism. While Steve Jobs took on company's production division, Apple underwent a thorough reorganization that made many people lose their jobs. In contrast, Microsoft invested millions of dollars in human resources after the formation of Microsoft Office. iMac produced a three-hundred-million dollar campaign to revive Apple's image again (Mello, 2010). The marketing strategies focused on differentiating their products from the competition.

The firm adopted a strategy of producing few but uniquely designed products under Steve Jobs. In the strategy, the senior company managers would be involved in the final decision of determining the core technologies included in the products. The economics of the company ensures that decisions could be changed especially when the products were difficult to market. Additionally, there were different technological change stages. Fast growth stages were implemented when products started with concepts followed by fast innovation.

Consolidators were based on steady evolution stages that were propelled by mature life cycles, as well as usage of economies of scale. Creative stages allowed Apple to introduce new competencies and knowledge besides seeking partner industries to participate in the joint venture (Mello, 2010). Marketing teams reached mature life cycles where economies of scale were widened along the product lines. The firm went through all technological change stages. The firm began as the industry's concept driver after reaching new markets that showed fast growth of its products.

Apple later developed new competencies and knowledge as the concept learners. The production department pioneered the realization of the innovative strategies (Yoffie & Slind, 2008). Ideally, the fast growth phases were not addressed to handle what lay ahead. It was important to develop different strategies of the competitive advantages. Each stage needs employee development and advancement of the financing resources. The knowledge creates an avenue where strategy and SHRM as well as systems needed in comprising socially, organization, and human capital can be connected.

The integration and creation work together to help Apple achieve the desired success. This should be done at the start of the strategy planning and formulation of the mission statement (Mello, 2010). Resource-Based View and Strategic Human Resource Management firms should hire workers with high motivation levels and highly trained skills. This will help Apple to attain some competitive advantage. The core competencies can be shared across the firm on a collaborative basis.

Some of the recommendations for Apple to be adopted in the future include making efforts to undertake a situational analysis a strategic management goal and assess capacity and resources available on a yearly basis. SWOT analysis requires frequency at the start of the strategic mission and identifies the possible threats. The approach is attained with the inclusion of marketing department (Yoffie & Slind, 2008). The employees stay at bay with the competition through having low-cost items including music downloads and higher costs in alternative products.

The firm can use new sales revenue in the research and development department for purposes of designing innovations continuously and address the needs of customers. The strategic management goals and mission are included within the plan while the marketplaces are measured. Apple Inc. can make smart moves in finding ways of having employee retention as well as beating the competition using.