Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … International Typographic Style
The objectives of the International Typographic Style movement were varied. Predominantly, the aim of this movement was to present information as clearly as possible. In this respect there was a definite social purpose to the movement, which strove to utilize the designer as "an objective conduit for spreading information between components of society" (A History of Graphic Design). Thus, the design strategy emphasized clarity and contrasts.
Visual Characteristics: The visual characteristics of International Typographic Style are multiple. There is a strong reliance on geometric shapes for the foundation of the print, which typically are imbued with lettering that is asymmetrical. Both the design of the wording and the art that accompanies the print (which is usually a photograph) are as clear as possible and objective. Sans-Seriff typography is often used.
c. Observation: The primary way which I observe International Typographic Style in present day visual communication is in advertisements for films. Specifically, these advertisements are found on the cover of DVDs, which are sometimes the same cover for a film that appears on billboards. I also see this particular trend used for advertisements for plays -- again, either on billboards or on the play's...
Trends: The two examples from contemporary works that I have found that adhere to International Typographic Style include the original poster for the early 1980's cult classic movie Scarface, as well as a bottle of Shout (liquid stain remover for laundry) that I have. The two examples from the original movement include Max Huber's poster for automobile races and Armin Hoffman's poster for the Basel theater production of Gisselle (CSUN, 2015).
Ii Similarities: Interestingly enough, the Scarface movie poster I have seen seems to resemble Hoffman's poster, while the bottle of Shout resembles Huber's poster. There is a predominance of dark colors and bright white in the former with a simplicity of words to emphasize the stark imagery, while the latter both have similar light colors and circular motions in their imagery.
iii. Differences: The difference between the two movie posters is actually very subtle, and mostly pertains to the different works of drama they are promoting. Both the lettering and the imagery in Hofmann's work is more prominent than in its counterpart. The difference between the Shout bottle and the other poster is that the colors are brighter and more demanding of attention in the former.
d. Different styles and layouts communicate a couple of…
References
A History of Graphic Design. (2015). Chapter 18 -- The international typographic style. www.historyofgraphicdesign.weareswift.com / Retrieved from http://www.historyofgraphicdesign.weareswift.com/wp-content/uploads/2012/11/Week-4-The-International-Typographic-Style.pdf
Csun. (2015). International typographic style (Swiss). www.csun.edu Retrieved from http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/lecture08/InternationalTypeStyle.html
Death penalty is generally conceived of as the supreme legal sanction, inflicted only against perpetrators of the most serious crimes. The human rights community has traditionally held a stance against the death penalty for a wide variety of reasons: critics argue that the death penalty is inhuman and degrading; that it is inappropriately applied and often politically motivated; and that rather than reducing crime, the viciousness of the punishment only
parenting styles in the Jewish community differentially correlate with alcohol use of Jewish College Freshmen males (18-26)? Underage and college drinking is an increasing problem for youth. This later phase of adolescence is one where pressure and a desire to act as an independent individual are overwhelming, and can convince college students to opt toward excessive alcohol usage (Bahr & Hoffman, 2012; Changalwa et al., 2012; Peckham & Lopez, 2007).
This methodology emphasized observable empirical evidence as the way towards discovering and understanding natural laws and true causes. It was the use of this method that was cardinal in the advancement and development of many disciplines, including architecture. Coupled with this was the invention of modern printing by Johannes Gutenberg (1398 -- 1468). His mechanized process of movable type allowed books to be mass produced. This invention laid the
Art The Painting Techniques of the Impressionists, Cubists, and Fauvists During the late nineteenth and early twentieth centuries art styles were changing rapidly in France. Impressionism, Cubism, and Fauvism were three of the styles developed during this time. The painters involved were using new techniques with oil paint to change what was accepted as fine art. Their new techniques reflected societal changes happening all around them. The Age of Industrialization, economic fears,
WEB ANALYSIS OF THE DAVID M. RUBENSTEIN RARE BOOKS AND MANUSCRIPT LIBRARY Web Analysis of the David M. Rubenstein Rare Books & Manuscript Library David M. Rubenstein Rare Books and Manuscript Library is located in William R. Perkins library within Duke University campus. The library has more than five thousand nine hundred and ninety-one archival collections. Among them, seven hundred and seventy-nine have a finding aid that enables researchers, students and other
Your answer should be at least five sentences long. The Legend of Arthur Lesson 1 Journal Entry # 9 of 16 Journal Exercise 1.7A: Honor and Loyalty 1. Consider how Arthur's actions and personality agree with or challenge your definition of honor. Write a few sentences comparing your definition (from Journal 1.6A) with Arthur's actions and personality. 2. Write a brief paragraph explaining the importance or unimportance of loyalty in being honorable. Lesson 1 Journal