External/Internal Factors Nike Is An Thesis

Length: 5 pages Sources: 2 Subject: Business - Management Type: Thesis Paper: #25195749 Related Topics: Internal Auditing, Internal Environment, Nike, Internal Control
Excerpt from Thesis :

Contract global employment under the Nike Code of Conduct has been altered significantly, as diversity of legal and social standards for employment come into play in Nike factories all over the world. Nike also actively seeks to allow contractor managers and employees visits to domestic operations of both management and manufacture and hires within these pools when they can to increase domestic diversity.

Ethics are an essential aspect of the manner in which Nike has come to adopt standards that apply to both domestic and global manufacture, as their early exposure to public criticism in the global market led them to a completely different set of goals that enforce greater compliance with and the planning, organization, leadership and control of the Code of Conduct itself. External audits by outside interested parties have concluded that the Code of Conduct and its enforcement are novel and frequently uphold a standard that many other global manufacturers do not uphold or enforce, beyond marginal levels.

Taken together, our quantitative and qualitative findings suggest a multifaceted, evolutionary model for improving working conditions in global supply chain factories in which codes of conduct are only one, albeit important component. Nike's code emerged out of pressures from consumer and NGO groups. And the corporation has put considerable organizational resources into monitoring its code by building up a sizable staff of compliance and production specialists and multiple auditing processes. The data generated by these processes show that on average its plants are rated above the mid-points on its rating scales but that there continues to be wide variations both in compliance and in the broader evaluations...


(Richard, Kochan, Romis & Qin, 2007, p. 21)

This external opinion of how Nike's implementation and enforcement of its code of conduct, designed specifically to answer ethical concerns brought by the public has helped the overall business climate in the many nations where it does business. The ethical change can in fact be seen much as a benchmark for other nations as they attempt to enforce better compliance with national and international ethics regarding work conditions, hours, compensation and many other factors that are specific to ethical business development.

Managers are also frequently required to delegate the planning (a multifaceted aspect of development of the Code of Conduct), organizing (utilizing experienced enforcement and inspection personnel in a whole new department), leadership (which is developed through a cooperative effort between domestic and foreign managers and controllers) and control (again through both internal audit and inspection staff as well as external managers who are delegated the tasks of record keeping and assurance of compliance). Noteworthy, as an upstart company that developed through massive growth, Nike challenges many molds of corporate social responsibility, but outlives it scandals through the development of corporate code of conduct and audit applications. Though the two factories that Richard, Kochan, Romis & Qin analyze through internal Nike audit material differ somewhat is the success of Nike's goals of CSR implementation, they are also clearly reflective of the broader goals of Nike to build a better image and better reality for contract employees, even in emerging markets that demand greater corporate governance to ensure compliance. As one can see in the appendix of this work, Nike's code of conduct is expansive and inclusive and despite the fact that Nike was reluctant to create such a code it has done so and seems to be living by its standards.

Through cooperative management, with both domestic leads, foreign leads and even factory floor workers has been a significant aspect of improved corporate social responsibility and can serve as a long-term example of how to bring a global company into compliance with ever shifting public and corporate expectations regarding fairness of work practices, even when nations and locals where they do business do not have these same high standards.


Nike Code of Conduct, 2007


Richard, L., Kochan, T., Romis, M., & Qin, F. (2007). Beyond Corporate Codes of Conduct: Work Organization and Labour Standards at Nike's Suppliers. International Labour Review, 146(1-2), 21.

Sources Used in Documents:


Nike Code of Conduct, 2007


Richard, L., Kochan, T., Romis, M., & Qin, F. (2007). Beyond Corporate Codes of Conduct: Work Organization and Labour Standards at Nike's Suppliers. International Labour Review, 146(1-2), 21.

Cite this Document:

"External Internal Factors Nike Is An" (2008, December 03) Retrieved August 2, 2021, from

"External Internal Factors Nike Is An" 03 December 2008. Web.2 August. 2021. <

"External Internal Factors Nike Is An", 03 December 2008, Accessed.2 August. 2021,

Related Documents
Nike Manufactures and Markets Sports
Words: 6524 Length: 25 Pages Topic: Business Paper #: 47122026

5% of total liabilities. Their retained earnings, on the other hand, total $5.073 billion. The heavy use of retained earnings is partially explained by their view of themselves as a growth company. While they pay a dividend, Nike prefers to re-invest much of its profits back into expansion. They do not feel that the market has matured sufficiently to stop their aggressive growth strategy. Another consideration in their capital structure

Nike Inc. Operations Evaluation of Nike Incorporated
Words: 3551 Length: 11 Pages Topic: Business Paper #: 73869671

Nike Inc. Operations Evaluation of Nike Incorporated Marketing Mix Price Marketing Mix Place Market Situation Factories Based on Region and Product Current Situation of Footwear Industry Marketing Mix Product Nike Current Situation Strengths Marketing Mix Promotion Weaknesses Opportunities Threats Critical Evaluations PEST Analysis Growth Opportunities Political Evaluation Economic Evaluation Social Evaluation Technological Evaluation Changes in Operations Workers at Factories Code of Conduct Grade Assessment Operations Evaluation of Nike Incorporated Understanding how globalization affects a company will be analyzed to explore how Nike Incorporated handles the multiple risks and capitalizes on the benefits of such

Nike's Open Innovation Strategy Nike
Words: 2508 Length: 8 Pages Topic: Business Paper #: 90322276

Therefore, it is important to use external sources of innovation. In addition to this, companies must take into consideration the fact that some of the best solution can be found in their external environment. The costs associated with the company's activity are significantly affected by its open innovation strategy (OPINET, 2010). This is because this strategy leads to reduced costs of the research and development process. By collaborating with other

Nike the Business Case Written
Words: 882 Length: 3 Pages Topic: Business Paper #: 59553434

The case is written in a simple but comprehensive manner, focused on the main highlights of Nike's activity. It is useful for the specialized economists as it presents real and clear facts, but it can also be useful to the novice economist or the simple individual, who wishes to get some insight into the Nike culture and ways. The main purpose of the report is to inform the reader about the

Nike's Marketing Process: Marketing Is Generally Defined
Words: 2559 Length: 8 Pages Topic: Business - Advertising Paper #: 6458296

Nike's Marketing Process: Marketing is generally defined as a social process through which individuals and groups acquire what they need by developing and exchanging products and services with others. This process involves planning, evaluation, execution, and management of programs that are developed keenly to facilitate free transfer of values with the intended audience to accomplish the objectives of the business. The success of any private or public company is dependent on

Nike's Strategic and Financial Position Analysis
Words: 5968 Length: 22 Pages Topic: Business Paper #: 38851168

Nike's Strategic And Financial Position Analysis Nike is a globally recognized multinational corporation founded by the Stanford Graduate School of Business graduate, Phil Knight, and Bill Bowerman who was the track and field coach at the University of Oregon. The two appear to be a natural fit as each hailed from a background that would appreciate the underlying design that goes into creating a quality running shoe. Nike's global operations in aggregate