When she was a young girl, Rocero knew she was female. Her dream was to become a model. She borrowed her sister's clothes, wore her mom's lipstick, entered local beauty pageants, and eventually self-medicated with hormones. Her parents, especially her mom, supported Geena and helped her to enter beauty pageants. When she was 17, Rocero moved to the United States. She was able to work in the United States and save enough money for the gender reassignment surgery, which she had done at age 19. In fact, while on her upcoming trip to Thailand, Rocero is meeting her surgeon to "thank him for giving me a wonderful vagina."
After her sexual reassignment surgery, Geena pursued her dream of modeling. She moved to New York City in 2005 and while working as a bar hostess, met a photographer who helped her develop a portfolio. That same year, Rocero signed with her first modeling agency. Currently, Rocero is signed with NEXT Model Management. In addition to modeling, Geena has worked as a makeup artist with Benefit Cosmetics, a manager at Inc. Magazine, and a sales representative for First Go Green biodegradable products. Rocero has also worked with the Summit Series, an entrepreneurial organization, to learn how to collaborate with partners on achieving mutual goals. It was because of her broad working experience and her networking with Summit Series contacts that Rocero has been able to develop a plan for promoting her public policy initiatives around the world. Rocero's ultimate goal is to transform public policy at the trans-national level. Her vision is to serve as an ambassador for transgender issues with the United Nations.
Rocero knows she has led a privileged life because of supportive friends, supportive family members, and a supportive spiritual community in both her native Philippines and in the United States. Rocero wants to ensure that the underprivileged people of the world also have access to the support systems and resources needed to live a healthy life. Referring to brutal assaults on transwomen around the world, Geena states, "People are dying. I need to do something."