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Because of its youth-oriented focus, Nike must constantly innovate, in terms of its products. Examples of such innovation include new shoes like the Nike Free, which are intended to profit off of the new 'barefoot running' craze, shoes that allow for distance to be tracked via GPS, and clothing that allows the users to wear Nike-specific iPods that combine music listening with speed, distance, and workout planning features. Nike's goal is always to have enough money to invest in R&D while still having enough profits to show substantial gain for shareholders. This ensures that it is still viewed as a 'hot' and profitable company in which to invest, according to the financial press.
By fusing its brand image and marketing strategies, Nike has been able to manage its finances effectively. A youth-oriented, direct-to-consumer model is reinforced by its emphasis on Nike-specific stores and online retailing. Online retailing allows consumers to 'tailor' the Nike experience to their needs, ensuring that Nike's international expansion goals are met. For example,...
Nike creates a different image for every facet of the website, and for every geographical location, enabling it to use advertising dollars effectively and to suit the new Nike generation's demand for a customized experience. Financial management is not simply about having an eye on the bottom line, it means using strategies in a manner that works with the organization's overall goals and image. This is clearly the case for Nike.
References
Moreno, Kasia. (2004, February 6). Companies with successful growth strategies. Forbes.
Retrieved July 15, 2011 at http://www.forbes.com/2004/02/06/cz_km_0206sf.html
Nike. (2011). Official Website. Retrieved July 15, 2011 at http://store.nike.com/us/en_us/
Nike introduces 2015 global growth strategy. (2010, May 6). Sneaker News.
Retrieved July 15, 2011 at http://sneakernews.com/2010/05/06/nike-introduces-2015-global-growth-strategy/
Nike Financial Analysis Nike earned a net income of 2.133 billion in fiscal 2011 on revenues of $20.862 billion. A trend analysis of the income statement shows that net income grew 9.7% in FY 2011, whereas the net income grew by 11.8%. In the previous year (FY2010), Nike's revenue actually declined by 0.8%, while the net income increased by 28.2%. The performance over the past two years indicates that Nike has faced
Aside the attraction of customers, the money invested in marketing have created the desired outcome of a strong and reputable brand. Another pivotal element in the financial strategies has been that of maximizing the efficiency of managing inventories. This was necessary in order to continually strengthen the brand as well as achieve the profitability goals. Alongside with operating principles, supply-chain renovation and inventory management, financial management represents the pillar
Brand Management Nike Brand Management Nike's progression from selling tennis shoes out of the back of founder and CEO Phil Knight's car to one of the most respected and known brands globally initially began with naming the company after the Greek Goddess of victory. Transitioning from being Bleu Ribbon Sports to Nike also led to the company going public and gaining the necessary funds to finance growth and expansion. It was after
More recent surveys have seen Nike continue to trail the industry average, indicating a long-term trend of only somewhat meeting customer expectations (ASCI, 2009). Wholesale and retail channels are a critical external stakeholder because of the role that they play in the company's route to market. Without support of wholesalers and retailers, Nike could only rely on its own-branded stores to bring its shoes and apparel to consumers. Nike's distribution
Nike: Financial Analysis The relevance of analyzing the financial stability and health of an entity cannot be overstated especially when it comes to the determination of the future performance of the concerned entity. This text undertakes an in-depth financial analysis of Nike, a well-known footwear, equipment, and apparel designer. In seeking to conduct an in-depth analysis of Nike, I will amongst other things describe the company and its operations in significant detail,
The case is written in a simple but comprehensive manner, focused on the main highlights of Nike's activity. It is useful for the specialized economists as it presents real and clear facts, but it can also be useful to the novice economist or the simple individual, who wishes to get some insight into the Nike culture and ways. The main purpose of the report is to inform the reader about the