Five Forces Of Competition Michael Research Paper

PAGES
2
WORDS
619
Cite

The bargaining power of suppliers

High, given that suppliers can exercise a great deal of leverage in promoting an antivirus product. Consumers are often unsure how to judge antivirus software, or even why they should purchase it at all. Including free trials for antivirus software on PCs, using in-store or website promotions, and other brick-and-mortar methods can be highly influential in encouraging consumers to buy a particular product. While free versions can promote themselves on the web, consumers who are security-conscious may seek a more reputable venue in which to purchase the product.

Comparison

The popular computer magazine PC Magazine did not give the $39.95 Norton AntiVirus software a glowing endorsement. It was particularly critical of its un-installer. Norton's protection was deemed solid, nothing more (2010 Reviews, 2010, PC Magazine). $29.95 VIPRE AntiVirus + AntiSpyware was called "the lightest-running, best antivirus software for 2010" in the magazine's reviews section. McAfee Virus Scan Plus 2010 for $39.95 and Panda...

...

McAfee is a particularly dangerous competitor for Norton, given that its name is almost well-known and is of the same cost. It also, according to PC Magazine, offers better spyware and adware protection. Free versions of anti-malware software such as AVG were deemed less effective than Norton, but cost-conscious consumers may be willing to take the risk (Rubenking 2010)

Sources Used in Documents:

References

2010 reviews & guide to choosing the best antivirus software for your PC. (2010). PC

Magazine. Retrieved March 28, 2010 at http://www.pcantivirusreviews.com/

Porter's Five Forces. (2010). MindTool. Retrieved March 28, 2010 at http://www.mindtools.com/pages/article/newTMC_08.htm

Porter's Five Forces. (2007). Quick MBA. Retrieved March 28, 2010 at http://www.quickmba.com/strategy/porter.shtml
2010 at http://www.pcmag.com/article2/0,2817,2358764,00.asp


Cite this Document:

"Five Forces Of Competition Michael" (2010, March 28) Retrieved April 19, 2024, from
https://www.paperdue.com/essay/five-forces-of-competition-michael-13026

"Five Forces Of Competition Michael" 28 March 2010. Web.19 April. 2024. <
https://www.paperdue.com/essay/five-forces-of-competition-michael-13026>

"Five Forces Of Competition Michael", 28 March 2010, Accessed.19 April. 2024,
https://www.paperdue.com/essay/five-forces-of-competition-michael-13026

Related Documents

Five forces' analysis (Porter 1980) Five Forces Analysis of Competitive Structure Michael Porters Five Forces Analysis of Competitive Structure is a paradigm for competitive position, which states that overall a company's profitability may be determined as a measure of the industry it is competing in and its strategic position within that industry (Strategy4u, 2004). According to the model some industries by nature will have a higher profit potential than others, primarily because

Five Forces Model Analysis of the SmartPhone Market The Five Forces Model (Porter, 2008) provides a useful framework for evaluating the dominant competitive forces that influence the size, direction and intensity of competition in a given industry. The Smartphone industry is analyzed in the Five Forces Analysis completed in this paper, and is shown in Figure 1. Smartphone Five Forces Analysis (Apple, Investor Relations, 2012) (Bernoff, Li, 2008) (Lee, Kwak, Kim, Kim, 2009)

Five Forces Analysis Porter's Five Forces model analysis business opportunity "Start business provide music movies online internet" Porter's Five Forces model: A new business for downloadable music and movies online Porter's Five Forces model: A new business for downloadable music and movies online According to the management theorist Michael Porter, "the model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different

Corporations interested in using Porter's model may consider the model a good starting point. The model will allow some industry analysis. For a business to be truly successful, it will have to work at adapting Porter's model to accommodate the changing face of competition in today's marketplace. Competition is ever present and existent, but more and more companies are creating networks and partnerships to facilitate productivity and change in the

Five Force Analysis of a
PAGES 6 WORDS 1755

This is a positive factor for the sales of bird feeders but also a negative element by way of creating competition for the Solar Bird Feeder. The company can combat this particular factor by providing widespread marketing of its product and information to the consumer about why it is better than the other products on the market. Below is a diagram of the five forces and how they are interlinked. It

Five Forces Analysis of Palm Palm's Strategy Palm's corporate strategy is what Michael Porter would call Cost Leadership. According to Gavin Reid, "Cost leadership is often driven by company efficiency, size, scale, scope and cumulative experience (learning curve). A cost leadership strategy aims to exploit scale of production, well defined scope and other economies (e.g. A good purchasing approach), producing highly standardized products, using high technology." In the first element of its