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At the same time, Ford has not shied away entirely from larger vehicles. It still offers a range of crossovers, SUVs and trucks with powerful motors and towing capacity, and has expanded its product line in the last year, now that the economy has picked up again (Ford, 2010). This allows it to compete in a market with limited competition, since companies like Toyota and Nissan do not offer many large vehicles. However, Ford is not offering as great a variety as GM or Chrysler, which have many trucks and SUVs to choose from. This is still beneficial for the company: it is able to compete in the large vehicle market, but has a reduced number of vehicles in comparison to its competitors, so it is not wasting money on developing and assembling too many different models.
Lastly, with a strong variety of vehicle options, Ford has expanded into new markets, and is competing with companies like Toyota and Kia right in their own backyard. Countries such as China, Japan and Taiwan have all seen Ford operations and sales increase, as the company expands and deepens...
The economic booms of far-east countries has led to a surge in vehicle sales, and Ford's strategy to cash in on that is paying off well and helping to increase its profit.
Overall, this corporate-level strategy is helping Ford increase its profitability and value. By offering customers a wide variety of choices, while focusing on the popular, low-gas using vehicles and limiting how many vehicles it designs and makes every year, plus expanding into other countries' markets like China and Japan, Ford is selling customers the types of vehicles that they want, and is reaching new customers who are able to buy and want to buy new vehicles. Ford has recovered from the economic crash and is rebuilding well with this new corporate-level strategy.
References
Ford Motor Co. Global Operations. Retrieved Feb 22, 2011 from: http://corporate.ford.com/about-ford/global-operations
Google Finance. Ford Motor Company quote. Retrieved Feb 14, 2011 from: http://www.google.ca/finance?q=NYSE:F
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