M2A1: Case Study: Gawker Media
Is Gawker Media an Ethical Company?
In my opinion, Gawker Media cannot be regarded an ethical company. Being a gossip website, the company has on several occasions violated the privacy of others and jeopardized the operations of several entities.
To begin with, it is clear that Gawker Media could go to any length to get that which it really needs to maximize page views. For instance, in an attempt to get a 'hot story,' Gizmodo, which is an affiliated site of Gawker, offered to buy an unreleased Apple phone an engineer working for the company had lost. The company then went ahead and published photos of the phone -- in the end being "rewarded with roughly twenty million page views" (McGrath, 2010). In Apple's opinion, this was akin to dealing in stolen property. By releasing photos of Apple's future phone, a prototype (Apple would obviously have wanted to keep such a device under wraps for competitive reasons), to the public, the company effectively leaked out what, in my opinion, was privileged/proprietary information, thus effectively jeopardizing Apple's operations.
It is clear that the company engages in checkbook journalism -- which has been variously defined as the act of seeking out information and paying for such information if it meets a certain criteria. In my opinion, checkbook journalism is largely an unethical practice. In the opinion of Michael Wines of the Times, in reputable journalism, paying for information is a cardinal sin…" (Goldstein, 2007, p. 118).
It is important to note that for a company to be regarded ethical, its owners, founders, or sponsors have to adhere, or be seen to adhere, to certain ethical standards. Taking into consideration what most of those who have interacted with Nick Denton, the proprietor as well as founder of Gawker, say, he does not fit the description of an ethical executive. In the words...
Further, as one of Gawker's former employees says of Denton, "other people's emotions are alien to him." It is not difficult to see why one wouldn't expect Gawker, a company Denton runs, to be an ethical company that adheres to some strict ethical standards of conduct.
Sale of Remnant Advertising Space to Shady Buyers and Others
If I were offered employment by Gawker as a marketing manager, I would most definitely offer for sale remnant advertising space to interested buyers at a discount. As I will explain below, interested buyers do not necessarily include shady buyers. In basic terms, remnant advertising, as Mares and Weinberg (2014, p. 110) points out "is ad space that is currently being unused." In the case of Gawker Media, failure to offer for sale such space could result from insufficient advertiser numbers and a high cost of the said space. It is important to note that in addition to being finite, advertising space also has a lifespan that is largely definite. For this reason, failure of sell available slots results in certain wastage of advertising space.
As Gawker's Media marketing manager, I would avoid a situation where the company losses out on revenue by filling unsold advertising space with fillers that do not generate any revenue for the company. Further, I would not offer such space for free as this would defeat the purpose of selling advertising space in the first place. In that regard, therefore, I would offer remnant spaces at a price significantly lower than that charged for…
Journalism Friend Journalism is a lot tougher than I thought it would be! What I initially believed to be simple "who, what, where, when, why, and how" has turned out to have a huge political dimension that I was not expecting. Even the questions I ask become politically charged, and I am at risk for revealing my bias as soon as I open my mouth (or my computer). Save for a few
Thus, the media hunted for items, building a case against Hatfill, in essence creating news rather than reporting it. Better balanced could have been easily provided by giving Hatfill and the FBI investigators more voice. In order to prevent this from happening again, guidelines could be put into place. The first guideline would be to conduct an independent investigation into all details, including those gleaned from other news outlets. It
Journalism 'Usually the first thing people say when they get in is 'Wow! Sh*& ! damn!' They can't believe how big it is on the inside." Susan Smith, a thirty-two-year-old computer programmer living in Toronto, is bragging about her Smart car. The Mercedes-made, Daimer-Chrystler-distributed fuel efficient mini car looks no bigger than a Harley-Davidson cruiser. In fact, the Smart car is only eight feet long, five feet high, and weighs considerably less than
Journalism "I knew this is what I was supposed to do when I grew up," Jaeger said, wiping a flyaway hair that fell from her habit (cited by Bane). Andrea Jaeger looks a far cry from her heyday as a teen tennis phenomenon. Her traditional nun's habit reveals nothing of the athlete she once was, and that's fine for Jaeger, now 43 years old. "Looking back, Jaeger believes she never should
Journalism? James W. Carey has written a thought-provoking essay on what journalism has in, has become, and might be. His central thoughts involve journalism's roles within the university and within our larger democratic society. He focuses on what he calls the "three axioms" of journalism (as summarized by Wartella), " that journalism is a practice distinguished by its form; second, that as a social practice, journalism reporting and writing should
Clearly there are concerns that come with allowing politicians into the often adversarial field of journalism; however, Shepherd fails to adequately recognize how this can be a beneficial practice as well. It was Sun Tzu that said, "Know thy self; know thy enemy" ("Sun Tzu," 2010). If journalists are truly the watchdogs of politics, only by fully understanding the field can they effectively perform their duties as protectors of the