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I use the above family as an example that I think that the socialization of children remains the primary job of the parent and that parents can help determine how external society influences impact their children. Whether society freaked out because of an image of a little boy with pink toenails is not nearly so important as how a family reacts if a little boy wants to paint his toenails pink. The little boy in the family I described accompanies his mom and sister to the salon and I have seen him with green painted toenails (his favorite color) and know there would be no objections if he wanted pink ones. His sister has rejected the "girl" Legos in favor of "boy" sets, but will vehemently argue with you if you suggested that Ninjago was marketed towards boys.
I do not think that there was less gender stereotyping in toys when I was young, though I do believe there was overall less sexualization in toys and cartoons when I was younger. I do not really feel like toys shaped my gender socialization process in a significant manner, because our household was not restricted to gender-specific toys. Therefore, my feeling is that, for kids with households that actively practice equality and refuse to be confined by gender norms, it really is no big deal that Barbie's boobs would make her fall over in real life or that Lego's girl sets are boring. However, in a household where either parent is committed to gender stereotypes placing limits on a person, these toys reaffirm a very dangerous message, a message that is most harmful for children who might naturally be drawn to things outside of gender "appropriate" stereotypes.
References
Klein, M. (2011,...
J. Crew's toenail-painting ad causes pink scare. Retrieved March
9, 2012 from Ms. Magazine blog website: http://msmagazine.com/blog/blog/2011/04/13/j-crews-toenail-painting-ad-causes-pink-scare/
Melanie. (2008, October 5). Gender socialization in the media from childhood to adulthood.
Retrieved March 9, 2012 from FeministFatale website: http://www.feministfatale.com/2008/10/gender-socialization-in-the-media-from-childhood-to-adulthood/
Melanie. (2010, August 15). Just what every toddler needs to go with those heels: Skinny jeans!
Retrieved March 9, 2012 from FeministFatale website: http://www.feministfatale.com/2010/08/just-what-every-toddler-needs-to-go-with-those-heels-skinny-jeans/
Rachel. (2010, June 23). Toys receiving makeovers: New, improved, sexy. Retrieved March 9,
2012 from FeministFatale website: http://www.feministfatale.com/2010/06/toys-receiving-makeovers-new-improved-sexy/
Sarkeesian, a. (2012, February 6). Lego & gender part 1: The boys club. Retrieved March 9,
2012 from Feminist Frequency website:
http://www.feministfrequency.com/2012/02/lego-gender-part-2-the-boys-club/
Sarkeesian, a. (2012, January 30). Lego & gender part 1: Lego friends. Retrieved March 9,
2012 from Feminist Frequency website:
http://www.feministfrequency.com/2012/01/lego-gender-part-1-lego-friends/
Sarkeesian, a. (2010, November 16). Toy ads and learning gender. Retrieved March 9, 2012
from Feminist Frequency website: http://www.feministfrequency.com/2010/11/toy-ads-and-learning-gender/
References
Klein, M. (2011, April 13). J. Crew's toenail-painting ad causes pink scare. Retrieved March
9, 2012 from Ms. Magazine blog website: http://msmagazine.com/blog/blog/2011/04/13/j-crews-toenail-painting-ad-causes-pink-scare/
Melanie. (2008, October 5). Gender socialization in the media from childhood to adulthood.
Retrieved March 9, 2012 from FeministFatale website: http://www.feministfatale.com/2008/10/gender-socialization-in-the-media-from-childhood-to-adulthood/
Retrieved March 9, 2012 from FeministFatale website: http://www.feministfatale.com/2010/08/just-what-every-toddler-needs-to-go-with-those-heels-skinny-jeans/
2012 from FeministFatale website: http://www.feministfatale.com/2010/06/toys-receiving-makeovers-new-improved-sexy/
http://www.feministfrequency.com/2012/02/lego-gender-part-2-the-boys-club/
http://www.feministfrequency.com/2012/01/lego-gender-part-1-lego-friends/
from Feminist Frequency website: http://www.feministfrequency.com/2010/11/toy-ads-and-learning-gender/
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