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Google is one of the most known search engines available today. Started up in 1999, Google slowly began to gain a high ranking among search engines and ad revenue vehicles. Through an analysis of Porter's five forces, one can begin to understand how Google became one of the most used search engines used today.
The first force to be analyzed is the threat of new entrants to the market. Currently, the threat of new entrants is low as people have already grown comfortable with the search engine choices presently available. Furthermore, Google has demonstrated that it has a strong foothold on the search engine market. In November 2009, Google "enjoyed a 65.6% share of all U.S. searches…[and outside] the United States Google's lead was even larger, exceeding a 90% share of search queries in numerous countries."
The second force that needs to be analyzed is the threat of substitutes. Presently, Google competes with a variety of search engines including Yahoo! And Microsoft's Bing. Additionally, the services that Google offers such as Gmail, Finance, Book Search, Maps, and Checkout...
While Google can be substituted by individual, specialized sites, Google's search engine capabilities are hard to be substituted as "Google's revenues come solely from licensing its search technology to Yahoo! And other sites" through December 1999." One area in which there appears to be a high threat of substitution is with Google+, the company's social networking service (SNS). However, while the number of Facebook users outnumbers Google+'s, studies have demonstrated that Google's SNS is favored over Facebook (Chang, 2012)
The third force, the bargaining power of suppliers, also appears to have a slightly higher impact on Google. Other suppliers can be defined as companies that offer search engine capabilities that are equal to or similar to Google's search engine offerings. Because of the low number of companies that offered search engine services like Google, these companies must make sure that their competitive streaks and attempts to merge with…
Works Cited
Chang, A. (2012, July 17). It's official: Social media users happier with Google+ than with Facebook. Wired. Accessed 16 September 2012, from http://www.wired.com/gadgetlab/2012/07/facebook-google-plus-survey/
Google Inc. The impact of Mission, Vision, and Primary Stakeholders on the Success of Google Inc. The biggest aim of Google Inc. is to make every type of information accessible for individuals, business corporations, and governmental entities in all the corners of the world in an effective and efficient way. The mission statement expresses the company's interest for the community in which it operates and the primary stakeholders which have a direct
Google's Marketing Strategies Google, Inc. was a company founded by two Stanford University computer science graduates that initially sought to order and catalog all of the information available on the internet through their search engine. This simple engine with the clean interface would become the premier internet search engine in a relatively short amount of time, surpassing the offerings of Microsoft, Yahoo and many others. The web search engine would become
Google, Inc. Google Inc., the most dominant search tool on the Web, was founded in 1998 by Stanford University graduate students Larry Page and Sergey Brin. The two had been working since early 1996 on a search engine they called BackRub, named for its ability to analyze the "back links" that point to a given Web site. With the encouragement of Yahoo! co-founder David Filo, they decided to start the company
Google Social Responsibility "Google is a global technology leader focused on improving the ways people connect with information" (Annual Report, 2011). The corporate social responsibilities of Google, Inc. include addressing global challenges of climate change, education, and poverty alleviation (Corporate Social Responsibility, 2011). Google China Social Innovation Cup for College Students is designed to encourage youth to be agents of social change. Google, Inc. supports earthquake relief efforts raising funds for
The company showed a global reach early, adding numerous language versions around the world. In 2000, the company reached 18 million search queries per day and officially became the world's largest search engine ("Google, Inc." paras. 11-14). The company now sought to address its need for income by introducing a keyword-targeted advertising program for another source of revenue. The company partnered with Yahoo! And with other partners, such as China's
Google Search and Services The major product that Google Inc. runs is their extremely successful search engine, www.google.com. By the year 2009, Google had grown considerably and had expanded to include many more services that were available on the web (Johnson, Scholes, & Whittington, 2008) Some of these services are Google Chrome, a lightning speed web browser, Google Images for searching for images on the web, Google News which aggregates news from