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Gourmet Limited Expansion
Our company, Gourmet Limited (GL) deals in various consumables for instance we have the bakery department, meats department, produce section, cheese and dairy section as well as wine section. This gives us a wide coverage in terms of the edibles that may be needed on a daily basis by the clients that visit their stores. It is with the variety that we offer and the customer base that we have in mind that I came up with the idea of expanding the company areas of specializations into Agribusiness.
What is agribusiness?
This is a business concept that has been in operations for a long time now and known to many. According to Business Directory (2012), agribusiness is a business venture whose most if not all of the revenue is derived from agriculture. Most agribusiness will engage in processing, farming, manufacturing, distribution as well as packaging of products.
With the increasing globalization, there is more room to engage in agribusiness for instance in renewable fuels, animal feeds, sugar, flour, fertilizers and oil among other products. Our company cannot miss out on these opportunities presented by globalization.
Why agribusiness...
The involvement in diverse ventures requires preliminary experience which we already have and it will be more like extending our product lines.
Our company also enjoys the fact that we can add value to the farm produce and products that we get from the farmers hence increasing the price and consequently the profit margins instead just buying and selling it at a small profit margin as has been the case. The company can do this since we have the processing department and all that needs to be done is increase the capacity.
Bearing the wide network that we have globally, we can be trusted by farmers to access the distant markets hence helping us consolidate a wide market and expand the global network with every successful transaction that we make possible.
We would not be in the market today if we never had a strong research department. This is a good precedence for our expansion as they will come in handy in extending the research to the new agribusiness sectors. We boast of a strong…
Reference
Business Directory, (2012). Agribusiness. Retrieved June 09, 2012 from http://www.businessdictionary.com/definition/agribusiness.html
Expansions to more countries and acquisitions of other firms.
High quality research and Good packaging and Proper product promotion and product awareness campaign
New products development by GL apart from the agriculture-based products
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