Graphics Will Be Used for Site Branding,

Graphics will be used for site branding, product images, and product diagrams. Site branding will make use of the Jelly Bean King Online Store company branding.

Static graphics will be in .jpg format. Flash images will be created in Adobe Flash format (.swf). Both formats are standard formats which should be viewable by almost all browsers and devices. However, in case a browser unable to view JPGs or Flash files loads the page, all images will include ALT tags which will describe the function of the image to the viewer.

Branding will be placed prominently so that the viewer will become familiar with the Jelly Bean King Online Store logo. Product images will be marketing material showing Jelly Bean King products, packaging, or products being enjoyed by buyers.

Because it is important to communicate to viewers that Jelly Bean King products are tasty, gourmet treats, all people included in images will appear to be happy and delighted while eating Jelly Bean King jelly beans.

Use of Videos

Videos hosted on the Jelly Bean King site will use MPEG format (.mp4) because it is supported by many Web browsers and mobile device operating systems, including Internet Explorer, Safari, Chrome, Android, iOS, and even video gaming platforms like the XBOX and Playstation 3 (Zencoder, 2010, para. 5). It is also supported by the Firefox web browser as long as users have an updated version of Adobe Flashplayer installed. Videos hosted on the website might include commercials, product snapshots, instructional videos, and product comparisons.

On occasion, some videos, such as commercials, may be hosted on YouTube and displayed on the Web site using embedded video tags provided by YouTube. Videos will be hosted on YouTube if they will be shared with viewers such as through newsletters, on social media, or used by other Web sites to promote Jelly Bean King products or offer Jelly Bean King coupons or deals.

Viewers of the Jelly Bean King Online Store Web site will see the fullest view of the site if they are able to view Flash images. However, in order to increase usability and accessibility of the Web site, viewers will not be required to download or install any plug-ins to their own computer or personal device. Flash images used on the site will be extra frills and will not be used for essential navigation or content.

Description of Content

Written content will include marketing text, informational text, user manuals, frequently asked questions, and data tables.

Marketing text will be designed to communicate and promote the Jelly Bean King brand identity, the wonderful taste of Jelly Bean King products, and inform viewers about the unique flavors of Jelly Bean King jelly beans. Informational text will describe the jelly beans and packaging sizes of Jelly Bean King jelly beans. Data tables will contain information such as comparisons to other jelly bean products and seasonal availability of special flavors. Frequently asked questions documents will help users learn about Jelly Bean King products, product ingredients, allergen information, and where to buy them locally.

Most content will be provided by the product manufacturer. Content that is not composed for the intended viewing audience will be rewritten by a technical writer, web content specialist, or marketing personnel, depending on the type of content and its intended purpose.

The Jelly Bean King Online Store Web site will be owned by the Jelly Bean King company. Content and images provided by the company will be assumed to be owned by the Jelly Bean King company and available for use on its own Web site without restriction.

Usability & Accessibility Considerations

Usability and accessibility are important aspects of Web site development. Good usability and broad accessibility will help ensure the success of the Web site.

A Web site that is highly usable and easy to navigate encourages users to browse and to view more products. Usability can be assessed through user testing at several points in the site design process, including in the design phase and during product testing. Usability problems uncovered by user testing will be addressed as redesign issues or development bugs.