Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Green Pet Store
For any business, it is important to have a mission and/or vision, because these will set the firm's strategic direction. The mission statement lets the stakeholders know why the company exists (Khatib, 2008). The vision statement provides a vision of the future that can guide the company's actions. These both tie into the strategy of the company. For example, the pet food store that focuses on green pet supplies should have a vision and mission that reflects on the company's role in the pet food industry.
The mission statement for the company will be "To market ethical pet supplies, allowing people to promote their personal values through their pets." A good vision statement might be "To become the world's largest ethical pet supplies retailer." The business strategy is to market ethical pet products to the mainstream audience in the United States. The company would be differentiated from its major competitors, and would...
At all stages of the business, the company aspires to being the most ethical company in the industry. This includes areas of hiring, sourcing our goods, supporting local producers, using organic and recycled material wherever possible and developing the most efficient supply chain possible. It is desirable that the company builds its ethics into the corporate culture. This provides a mechanism by which the company's employees hold themselves accountable, because they will understand the importance of ethics to the company and this will help them to make more ethical decisions. The company can only be sure that its employees will always make the right ethical decision if high standards…
Works Cited:
Khatib, M. (2008). The importance of a mission statement. E-Zine Articles. Retrieved November 26, 2011 from http://ezinearticles.com/?The-Importance-of-a-Mission-Statement&id=1726214
Maharaj, A. (2011). How to invest in an ethical corporate culture. Business Insider. Retrieved November 26, 2011 from http://articles.businessinsider.com/2011-05-03/wall_street/30086188_1_applied-ethics-markkula-center-ethical-expectations
Business Plan Assisted Living Facilities Residential and Day Treatment Facility Business Plan Residay Home and Residential Care provides assisted living solutions for senior adults. Residay Home and Residential Care is dedicated to making the provision of the highest quality care to senior citizens requiring or desiring an assisted living facility. Residay Home and Residential Care is located in the Tennessee Valley Area of North Alabama and is an alternative to the generally larger
Explore the ethical issues that arise due to Dr. Moriarty's recommendation of the OMG treatment option. Clearly there is a conflict of interest in Dr. Moriarty prescribing a treatment he has received Drug Company funding to validate, promote and publish on. It is quite understandable that Ned would be troubled by the recommendation. There is the obvious conflict of interest issue to resolve, yet with only a single paper published
Marketing Mix Principles of Marketing Summer 2012 Anthony L. Hamilton Sr. Dr. Kay Green Establishing a New Business The business name will be "Bird Wise" and provides a pet-related service. It will be located in Florida with the plan to expand services to new markets in the regional area as well as to develop a national online presence. The mission statement of the company is: "To help people improve their relationship with their companion birds by
BODY SHOP INTERNATIONAL, LTD. The Body Shop International, Plc. A Situation Analysis of Corporate Responsibility Early to the contemporary trend of corporate responsibility in business management practices, Anita Roddick's innovative UK-based corporation responded to a niche in the hair and skin beauty product market when no one else had even conceived of combining activism with ecological product development and social cause networks. Offering consumers a complete social responsibility package as stakeholders in support
The quest for cheaper prices is pushing manufacturing jobs offshore and affecting the jobs of Americans. This is the trade off involved in globalization. Bibliography 1) Wal-Mart, 'About Us', retrieved Oct 15th 2010, from, http://walmartstores.com/AboutUs/ 2) Suzanne Kapner, (2009), 'Changing of the Guard at Wal-Mart', retrievd Oct 15th 2010, from, http://money.cnn.com/2009/02/17/news/companies/kapner_scott.fortune/index.htm 3) Michael Barbaro, (Mar 2006), 'Wal-Mart shows a Similar Side to Sears', New York Times, retrieved Oct 15th 2010, from, http://www.nytimes.com/2006/03/31/business/media/31adco.html?_r=2 4) Michael
Strategic Marketing Plan The name of the company is "Roaring Petfood." Our logo is simple, "We are here for you to meet your pet needs." With the motto, the company believes that the pet should come first, so that he or she can live a long life (Blue Seal, 2011). This report consists of what one needs to do in order to run "Roaring Petfood." Research has shown that with the right