What allows an individual to be part of the sample is a desire to bring new media approaches to the company but the unsuccessful integration of the new media. The research question which guides the study suggests that this approach would be useful. Other considerations with the sampling would be issues of data saturation and analytic induction. It is possible while sampling that the researcher would search out disconfirming cases. These are companies that either quickly implemented the necessary changes or companies that may not have had the desire but were forced to do so because of market changes. Data collection method

The data will be collected using in depth interviews. These interviews would be unstructured interviews. With unstructured interviews the interviewer may use a schedule as a guide to which question should be asked to the participants, however the direction...

The interviews will be recorded with the permission of the participants. Two persons will conduct the interview one interviewer ask the questions while the second will have limited interaction. The purpose of the second interviewer will be to examine non-verbal cues that will be present during the interview which may be missed by the main interviewer. Additionally the presence of the two interviewers along with the voice recorder will provide an opportunity to utilize the principle of triangulation which enhances the validity of the study.
References

Berg, B.L.(2009). Qualitative research methods for the social sciences. 7ed. New York N.Y.:

Allyn and Bacon.

Borgatti, S. (2012. Introduction to grounded theory. Retrieved from http://www.analytictech.com/mb870/introtoGT.htm