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The photography here is also important, but it is not the dramatic intensity of Klein's ads, rather it is less dramatic, sexier, and younger, somehow. It is clear Obsession is geared to a "mature" audience, while Guess is geared to a younger, "in-crowd" audience. They are still concerned about sex, very clearly, but in a different, less mature variety.
The least favorite of the three was Liz Claiborne; her ads seem to be more geared to an older, more conservative crowd, even though the models are young. Comparing the two styles (Guess and Claiborne) is almost like night and day. Guess is clearly geared to young, hip, consumers, while Claiborne is more sedate. Hemlines on dresses are much lower in Claiborne's ads, the clothing is more conservative, and the perfumes are certainly not as suggestive as Obsession, or even Guess' ads. In addition, Claiborne's names are far less suggestive...
She uses names like "Sport," and "Mambo Mix," which are far less suggestive and far less appealing, frankly. She is selling to a more mature, female audience, and it shows clearly in the ads and in the products.
In conclusion, none of these products are essential for daily use or for happiness, and yet these ads do their job and make you desire them, even though you know you do not need them. They make you want to be like the "perfect" people in these ads, with perfect abs, long, glowing hair, and clearly, great sexual partners. The print ads are specifically effective, because they present a perfect picture of what everyone is supposed to want today, and make it very clear that you can have what you want if you only use their product. Very effective adverting, especially for non-essential items like colognes and designer jeans.
Endorsements Athletic apparel brands typically seek to secure athlete endorsements in order to enhance the value of their brand. As such, there are a few different criteria that they might apply when looking for athletes to act as their endorsers. Most athletic companies prefer to work with winning athletes, those who are among the world's best at what they do. At the core of this need is that the best athletes
Celebrity Endorsement Strategy: An Investigation Using Nike's relationship with Federer as an example, the paper analyzes the use of celebrity endorsement strategy of the brands beginning from choosing the right celebrity figures until the final results of the strategy. Many industries promote their products by hiring the services of influential celebrities who advertise the products in question. The celebrity has to have various characteristics in order to be seriously considered
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By virtue of the fact that sports such as baseball and football in the United States had begun to prove themselves enormously popular and profitable, the intrusion of sponsorship and advertisement as a regular element of the game had begun a century ago. However, the paired evolution of the sports market to the coverage of an enormous breadth of market contexts and categories and of the media channels through
telemarketing fraud so rampant? The phone is increasingly being used "as a marketing tool and a vehicle for initial customer contact" (Michela, 1994, p. 556). Businesses make use of telemarketing applications in conducting political polling and market research, prospecting for new customers, making follow-ups on existing customers, advertising, raising charity funds, to mention but a few. Fraudsters take advantage of the increasing use of the phone and are aided by
Despite the mixed feelings of many on the issue, however, it seems as though Jeremy Bloom had his rights restricted very strongly by the NCAA, since there was no correlation between the football that he was playing at the University of Colorado and the skiing-related endorsements that he was receiving payment for. Bloom may have given up these rights when he enrolled in the University, but it is suspected that