H & M. Promotional Strategies
H & M. is a clothing store that operates in 38 countries and has about 76,000 employees. The motto of the organization is to bring fashion and quality to the customers at a reasonable price (H & M, Facts about H & M, 2010). H & M. is very popular in the United States (U.S.), United Kingdom (U.K.) as well as other parts of the world. This company sets itself apart from the competitors with its promotional strategies and keeping ahead of the competitors, using the marketing 4p's: price, product, promotion and place (Larenaudie, 2004).
H & M. takes advantage of all the available technology and new media social networking websites to promote their products. H&M have their own magazine which is used as a direct marketing tool to market their product. The organization also utilizes the press to give them free marketing, by inviting the press to their events (Fashion Retail Promotion 2009-2010, 2009). In the UK the company invites well-known bloggers that will write about their events and clothing line, giving free advertising to customers all over the world. H & M. utilizes social media networking such as facebook, twitter, Youtube, lookbook...
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