Banner Healthcare's readiness and strategic preparedness for future growth

Healthcare Organization Case Study

Health Care Organization Case Study

Banner Healthcare

Health Care Organization Case Study

Banner Healthcare represents a set of diverse healthcare related facilities that provide healthcare services to societies in USA and beyond. Banner seeks to establish a healthier life for communities through developing a healthy environment. Banner Healthcare is arguably the largest healthcare provider in the country. The organization spans seven states, including Arizona, California, Colorado, Nevada, Alaska, Nebraska and Wyoming. The organization operates 20 hospitals, including healthcare facilities. The organization offers such services as hospice care, home care and physician services. Banner Healthcare also provided $130 million as their contribution to charity. The organization is a healthcare leader in all the communities it offers its services. The agency has shown tremendous growth in the past years. They admit over 190 000 patients every year and have a workforce in excess of 29-000. The emergency departments linked to Banner healthcare units are reported to attend to over 423 000 people every year (Banner Health, 2008). All these are a clear testimony to the vision that banner holds to improve the quality of life of people in the society. They endeavor to provide health coverage and benefits to the wider American public.

This paper explores the readiness of Banner Healthcare in dealing with healthcare needs of people in the coming decade and cross examines their preparedness in terms of strategic plans with regard to network growth, management of resources, patient satisfaction and staffing of nurses.

The organization has continuously strived to improve service delivery to its patients. They use modern technology to help communities have access to affordable health care services. There is evidence that quality healthcare is of great relevance to society. That is the reason that has driven the agenda of Banner healthcare in delivering quality healthcare services using the current technologies. The organization has built a reputation that has instilled trust in the patients and the communities in which it operates. Patients attending Banner Healthcare facilities are provided with such services as radiology, surgery, labor, emergency health care services and physiotherapy (Wolf et al., 2011).

Network Growth and Future Health Services

The healthcare sector is growing at a tremendous speed because of technology. If Banner intends to excel in this market in the next century, it has to improve its model of service delivery and how it serves patients. It must overhaul its operational approaches if the facility is to maintain the leading position it holds at the moment. The organization has to evolve a plan that evaluates the services offered to the patients by facilitating a healthier working environment. The institution has to work in liaison with the stakeholders and the community around so as to make them feel that they are part and parcel of the operations of the healthcare provider. This ensures that there will be more input from the surrounding communities hence bolstering the success of the organization. The agency has to use the best strategies for quality service delivery (Harrington & Estes, 2008).

Staffing Nurse

Staffing nurses is a chronic problem in the healthcare industry today. There is shortage of nurses. Therefore, healthcare facilities cannot recruit more nursing staff. Banner Healthcare is cognizant of the issues and has developed a strategy to ensure that all its nurses are distributed in a reasonable way. Banner has a plan to hire well informed nurses and has developed programs for development. This strategy is set to help Banner offer its services with qualified and well trained nurses that are motivated and up to the task. Appropriate and sufficient staffing will enable Banner healthcare to render quality services ahead of the rest of the pack.

Management of Resources

It is not possible to succeed without effective management of resources. Since Banner Healthcare is well established, it will make use of its in-house experts to avail quality health care to its patients because such staffs have the acumen of utilizing resources optimally. The organization will also exploit its leading position in marketing services to outdo competitors in the health care niche. Earlier in this paper, we highlighted the fact that Banner is active in its corporate social responsibility. This is an effective strategy to gain favor among its clientele in future operations within the communities it offers its services (Wolf et al., 2011).

Patients' Satisfaction

Banner is a non-profit-making organization. It has offered health care services for many years. The organization plans to use technology to enhance patient satisfaction by addressing their needs with seed and precision. The organization has a host of qualified nurses to attend to patient needs. Generally, Banner healthcare has developed a great image in the communities within which it operates; a position that will ensure its success in the next decade.

The non-profit mission of the organization promises excellent patient care. The organization is also committed to the privacy of patients, timely patient feedback and high quality service levels.

Patient experience is the highest goal of Banner healthcare. The organization also seeks to find out the perceptions of patients in their stay in Banner facilities. They collect such feedback through ongoing surveys which is also the nationally recommended standard for collecting such information (Banner Health, 2008). By making use of the feedback, Banner can enhance patient experience by adjusting appropriately. All Banner staffs are dedicated to providing the best service and patient experience for everyone that visits its facilities for healthcare needs.

Reference:

Banner Health, (2008). Here Now: Making a Difference. Retrieved from http://www.bannerhealth.com/_communityupdate/Banner_Health_Community_Update.pdf on 18 May 2016

Harrington, C. & Estes, C. (2008). Health Policy: Crisis & Reform in the U.S. Health Care Delivery System, 5th Ed. Jones & Bartlett Publishers

Wolf, J., Hanson, H. & Moir, M. (Eds.) (2011). Organization Development in Health Care: High Impact Practices for a Complex and Changing Environment. IAP